Digital galley campaign, with outreach targeted at major, poetry and regional media; digital galley available for download on Edelweiss
Media outreach positioning the collection as an accessible, vulnerable and intimate account of addiction, toxic masculinity and the drug and poverty epidemic in small-town America
Advertising with the Academy of American Poets
Special promotion to seed sales around National Recovery Month (September)
Newsletter promotion via the publisher to readers, sales and academic lists of more than 30K contacts
Academic outreach to seed book in MFA and poetry courses
Major launch in Oakland
Author has been widely published in Poetry, FIELD, the Nation, Narrative, Colorado Review and the Iowa Review
Author's work has been published in multiple editions of Best New Poets
Book was selected by Henri Cole as winner of the Max Ritvo Poetry Prize, joining a growing list of successful poetry debuts, including Michael Kleber-Diggs' collection Worldly Things, which has sold over 3800 copies
Author is a Wallace Stegner Fellow at Stanford and widely connected to the poetry community
Book's engagement with addiction, the drug and poverty epidemic, toxic masculinity, grief and family will appeal to a wide readership