Uplifting Tales from Okhamandal , livre ebook

Penguin Books Ltd - Harish Bhat

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14 pages

English

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From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Written by a TATA insider, TATAlog presents the hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. This is one of the eight riveting and inspiring stories from TATAlog that reveals the DNA of every TATA enterprise. Be sure to check out the other seven: *Tata Indica *Tata Finance *Tanishq *Second Careers for Women *The EKA Supercomputer *Tata Tetley *Tata Steel

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Histoire

Strategic management

Economics

History

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Publié par	Penguin Books Ltd
Date de parution	15 septembre 2013
Nombre de lectures	0
EAN13	9789351183006
Langue	English

Informations légales : prix de location à la page 0,0100€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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HARISH BHAT
Uplifting Tales from Okhamandal Eight Modern Stories from a Timeless Institution -->
Contents Dedication
Foreword
A Path Well Paved
Tata Indica, the Very First Indian Car -->
Uplifting Tales from Okhamandal The Tribulations of Tata Finance
Tanishq Sets the Gold Standard
Second Careers for Intelligent Women
EKA: Birth of an Indian Supercomputer
Tetley Enters the Tata Fold
Tata Steel Wins the Deming Prize
Epilogue: One Day in Kolkata
Acknowledgements -->
Copyright Page
Uplifting Tales from Okhamandal
In every community there is work to be done. In every nation, there are wounds to heal. In every heart, there is the power to do it.
-Marianne Williamson, spiritual activist and author
My view is that our expression of social responsibility cannot be measured in terms of profit or cost. It is our contribution to whichever nation our companies operate in, and an expression of goodwill to the communities around us. It cannot be quantified in the language of sales or turnover. I would like to think this is the best part of what Tata companies stand for.
-Ratan Tata, chairman, Tata Sons
Beauty and irony in Okhamandal
Okhamandal lies at the tip of the Saurashtra peninsula in Gujarat, the westernmost state of India. Beauty and irony coexist here. It is home to Dwarka, where the beautiful temple of Lord Krishna attracts millions of pilgrims throughout the year. Pilgrims find both peace and joy in the image of the lord, the stone pillars and the intricately carved spire of this ancient temple, whose origins date back to 400 BCE. It is also the location of several serene and unspoilt beaches, lapped softly by the waters of the Arabian Sea. Sitting on one of these beaches late at night, my wife and I could feel the cool, salty breeze caress our cheeks as we gazed at the stars in the crystal clear dark skies.
This area is a mosaic of many diverse tribes and communities, some of them unique to the region-the tall strapping Vaghers and the nomadic Rabaris. It is also the abode of the Aahirs, Lohanas, Rajputs, Harijans, Brahmans and Muslims-the colourful, vibrant and hardy people of Okhamandal.
Yet the irony is that this land, which is surrounded by water on three sides, has lived with the misfortune of being an arid, drought-prone region. In the 1980s, four continuous years of drought wrought havoc on the community, leaving only the hardy thorn bushes standing, mute spectators to these acute hardships. Even drinking water was hard to come by. Underground water, in the few places where it was found, was brackish and undrinkable beyond the depth of thirty feet.