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Ideapress Publishing - David J Miller

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169 pages

English

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Sweating Together: How Peloton Built a Billion Dollar Venture and Created Community in a Digital World by David J. Miller, PhD (#ChicagoBorn)

The ultimate front row look at the meteoric rise of Peloton, one of the hottest consumer and fitness brands in the world. In Sweating Together Miller brings readers directly into the center of the sweat soaked, adrenaline fueled, NYC phenomena that is Peloton and provides a first-hand account of the rise of one of the most important ventures of tomorrow’s economy.

In 2012 John Foley and a group of co-founders launched Peloton, an interactive fitness and media company. In less than 10 years the company would be worth billions, disrupt the fitness industry and create a rabid, life changing community of members using sweat to span the digital and physical worlds.

Join Peloton fanatic and George Mason University entrepreneurship professor David J. Miller (#ChicagoBorn on the Peloton platform) as he dives deep into the people, business models and stories behind the ascent of Peloton. From well-being, social media and gamification to the role of physical space in a digital world, talent retention and community building, there is no better venture for understanding our ever-expanding innovation fueled, well-being economy than Peloton.

Miller unwittingly became a Peloton addict and spent thousands of hours sweating and growing relationships with Peloton members; he interviewed founders John Foley and Tom Cortese as well as other senior Peloton leaders, and Peloton celebrity instructors Robin Arzon, Matt Wilpers, Jenn Sherman and Jess King. Join Miller and race into the future with Peloton

Sujets

Exercise

Health

Fitness

Informations

Publié par	Ideapress Publishing
Date de parution	24 mai 2022
Nombre de lectures	0
EAN13	9781646870967
Langue	English
Poids de l'ouvrage	1 Mo

Informations légales : prix de location à la page 0,0500€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

ADVANCE PRAISE
The Peloton story is a fascinating tale of entrepreneurship, creative destruction, and innovation. Like Amazon or Netflix, Uber or Sonos before, it almost always takes an outsider to envision an entirely new way of serving customers and disrupt a well-entrenched industry. That is exactly what Georgia Tech alums John Foley, Yony Feng, and their co-founders did, and I can t think of better person to tell this story than David Miller, who s been studying and teaching entrepreneurship for years and who for years tried to sell me on this concept until he finally succeeded!
-DR. NGEL CABRERA, president, Georgia Institute of Technology
In Sweating Together , David Miller takes a deep dive inside the phenomenon that is Peloton, one of the most fascinating and unexpected startup success stories of our time. He shows how Peloton is a combination of technology startup and wellness brand, whose success is predicated on a community of loyal users. A must-read for entrepreneurs, venture capitalists, fitness gurus, and anyone who wants to understand and navigate the exploding market-and world-of technology, fitness, and wellness.
-RICHARD FLORIDA, author of The Rise of the Creative Class
Peloton has reset the recreation landscape, and David Miller tells us how and why the founders were able to make Peloton something much bigger than an iPad connected to a stationary bike. Miller also tells his own story of his journey from Peloton skeptic to addict so we can understand the brand s hold on the consumer s mindset and why he thinks Peloton could become one of the world s largest companies.
-SETH GOLDMAN, co-founder of Honest Tea, Eat the Change, and PLNT Burger and board chair of Beyond Meat
David Miller delivers a first-of-its-kind deep dive into one of the world s most fascinating companies, documenting his own journey from skeptical academic to self-described Peloton addict along the way. Sweating Together details how a company became a movement and why Peloton has changed everything-from working out in the basement to creating a community-driven megabrand.
-JASON KELLY, author of Sweat Equity: Inside the New Economy of Mind and Body
In Sweating Together , Dr. Miller powerfully captures the benefits of social connections in physical exercise. While he highlights the successes of Peloton through the lens of entrepreneurship, it s clear that what emerged from this successful company is a large community of passionate and dedicated Peloton enthusiasts. A powerful lesson from this book is the importance of social support in our physical activities. Sweating Together is a brilliant case study of leadership, entrepreneurship, well-being, and innovation.
-NANCE LUCAS, PhD, executive director and chief well-being officer, Center for the Advancement of Well-Being, George Mason University
David combines his passion for and understanding of entrepreneurship and innovation and his own personal journey to illustrate key features that have driven the remarkable growth of a highly adaptive and entrepreneurial company, Peloton. Peloton s journey, with its relentless focus on the customer, is an excellent case study providing key insights for any innovator looking to make a meaningful difference in the lives of the people and communities they serve.
-SARAH E. NUTTER, PhD, Edward Maletis dean and professor of accounting, University of Oregon, Lundquist College of Business
David J. Miller has colorfully and carefully captured the spirit of the Peloton brand, its founders, and its impact on how humans across the world consume their workouts. Expect a deep, meticulous dive into the behind-the-scenes moments that will surprise and delight Peloton lovers and skeptics alike, whether they re interested in the sweat or the sweat equity that goes into creating a globally-adored, billion-dollar business.
-LIZ PLOSSER, editor-in-chief, Women s Health and author of Own Your Morning: Reset Your A.M. Routine to Unlock Your Potential
David Miller, a leading entrepreneurship professor with a passion for Peloton, was practically built in a lab to write this book. In Sweating Together , he combines his love of the brand with his knowledge of branding to create a riveting look at the wild and rapid rise of Peloton. Whether you re part of the Peloton phenomenon or perplexed by it, this book is a must-read.
-CRYSTAL AND TOM O KEEFE, hosts of The Clip Out
SWEATING TOGETHER
SWEATING TOGETHER
HOW PELOTON BUILT A BILLION DOLLAR VENTURE AND CREATED COMMUNITY IN A DIGITAL WORLD
DAVID J. MILLER, PhD
#ChicagoBorn
Copyright 2022 by David J. Miller, PhD
All rights reserved. No part of this book may be used or reproduced in any manner without written permission from the publisher, except in the context of reviews.
Printed in the United States.
Ideapress Publishing | www.ideapresspublishing.com
Cover Design: Tim Green, Faceout Studios
Interior Design: Jessica Angerstein
Cataloging-in-Publication Data is on file with the Library of Congress.
ISBN: 978-1-94085-897-5
Special Sales
Ideapress Books are available at a special discount for bulk purchases for sales promotions and premiums, or for use in corporate training programs. Special editions, including personalized covers, a custom foreword, corporate imprints, and bonus content are also available.
To Emily, Levi, Sari, and Lincoln for supporting me through this evolving ride
TIMELINE OF SELECT EVENTS IN PELOTON S HISTORY
2012 Peloton founded $400,000 seed round of funding $3.5 million Series A Fund Raise

2013 First prototype bike designed and created Kickstarter Campaign raised a little over $300,000, sells 200 bikes First Instructor Hired -Jennifer Schreiber Sherman ( JSS ) First Retail Showroom -Short Hills Mall in New Jersey

2014 Generation 1 bike released and delivered $10.5 million Series B Fund Raise

2015 Apple iOS App launch $30 million Series C Fund Raise $75 million Series D Fund Raise

2016 35,000 Connected Fitness Subscribers (midyear) Commercial/Hotel bikes Announced at Consumer Electronics Show ( CES ); later discontinued Palo Alto Showroom opens Author clips in for the first time

2017 Commercial bike announced at CES (later discontinued) Denver showroom opens in Cherry Creek Shopping Center 108,000 Connected Fitness Subscriptions (midyear) $325 million Series E Fund Raise

2018 Tread (later known as Tread+) Unveiled at CES , deliveries begin in fall Robin Arz n streams classes from the Winter Olympics in Pyeongchang, South Korea Tread Studio Opens in NYC (will be used for yoga also) Outdoor Runs and Walks -app renamed Peloton Digital 245,000 Connected Fitness Subscriptions (midyear) Author visits Mothership for the first time New Bethesda Showroom Opens (author meets Jess King) Peloton Yoga announced with full time yogis St Louis Showroom opens UK and Canada Launch

2019 Live yoga streaming begins Peloton is a clue on Jeopardy game show Music Publishers sue Peloton; class purges begin German Launch (first foreign language) Peloton Home Rider Invasion renamed Peloton Homecoming 511,000 Connected Fitness Subscriptions (midyear) 102,00 Digital Subscribers (midyear) Initial Public Offering (September); PTON opens at $27 and closes at $25.76 Peloton introduces Artists Series classes Amazon Fire App launched Peloton acquires Tonic, a Taiwanese maker of its hardware Open showroom in O Hare Airport in Chicago (later closed) Peloton Wife television commercial controversy

2020 Bike+ launched, tread launched (original tread renamed Tread+) Covid-19 global pandemic Peloton closes production, pauses opening of Peloton Studios New York ( PSNY ) Instructors across disciplines teach from their homes (including UK instructors) Author completes 1,000 cycling class ESPN - Peloton All-Star Challenge produced and aired 1.09 million Connected Fitness Subscriptions; 316,000 Digital Subscribers (midyear) 3.1 million total members on the platform (people with accounts) Fit Family classes introduced, including cardio and yoga Peloton Pledge introduced; $100 million commitment over 4 years Health and Wellness Advisory Council announced and initial members introduced Barre classes and Bike Bootcamp classes introduced (September) Beyonc x Peloton partnership announced with HBCU s Peloton announces acquisition of Precor, including 2 U.S. manufacturing facilities Announcement and opening of Harrod s showrooms Global Showroom Count 118 (37 international)

2021 U.S. and Canada tread deliveries begin Peloton completes $1 billion convertible bond offering Consumer Product Safety Commission issues Tread+ advisory Peloton issues recall of 125,000 Tread+ and treads and suspends sales of both Introduction of Mood Series classes Collaboration with Adidas | Adidas x Peloton Peloton announces; later breaks ground on manufacturing facility in Ohio Expansion to Australia with bike and Bike+ Peloton announces corporate wellness with United Health Group 2.33 million Connected Fitness Subscriptions; 866,000 Digital Subscribers (midyear) 5.9 million total members (accounts on the platform) Peloton tread sales resume; unclear when Tread+ will be sold again Peloton announces its own, private label apparel line Peloton Studios London open, UK tread instructors introduced Author passes 5,000 total classes taken on the Peloton platform Sex and the City uses Peloton bike to end the Mr. Big character Sweating Together sent to printers
CONTENTS
PROLOGUE I Do Not Want Those Shoes
INTRODUCTION Living in an Entrepreneurial World
CHAPTER 1 John Foley, Peloton, and Its Sweat-Driven Business Model
CHAPTER 2 Fitness in the Middle of the American Bell Curve
CHAPTER 3 Members, Members, Members: Customers
CHAPTER 4 The Instructors: Talent and Success in Today s Economy
CHAPTER 5 Physical Space in a Digital World
CHAPTER 6 Searching for Sweat, Finding a Community
CHAPTER 7 Competitors, Haters, and Hubris: Potential Bumps in the Road
CHAPTER 8 The Tread, the Globe, and Growing B