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Publié par | Balboa Press |
Date de parution | 23 décembre 2022 |
Nombre de lectures | 0 |
EAN13 | 9798765236024 |
Langue | English |
Poids de l'ouvrage | 1 Mo |
Informations légales : prix de location à la page 0,0200€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.
Extrait
For all the precious time and helpful feedback, my thanks to: Dr. Emily Diamond, Dr. James Revell, Sam Pechar, Tom Pechar, Karen White and my porch sisters, Mark Johnson, Jerry Coleman, and Cordelia Norris. And thanks for the idea, Nelson Chu.
Copyright ©2020, Ann Revell-Pechar Design by Luna Creative, lunacreates.com
Copyright © 2023 Ann Revell-Pechar.
All rights reserved. No part of this book may be used or reproduced by any means, graphic, electronic, or mechanical, including photocopying, recording, taping or by any information storage retrieval system without the written permission of the author except in the case of brief quotations embodied in critical articles and reviews.
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Because of the dynamic nature of the Internet, any web addresses or links contained in this book may have changed since publication and may no longer be valid. The views expressed in this work are solely those of the author and do not necessarily reflect the views of the publisher, and the publisher hereby disclaims any responsibility for them.
ISBN: 979-8-7652-3603-1 (sc)
ISBN: 979-8-7652-3602-4 (e)
Library of Congress Control Number: 2022920515
Balboa Press rev. date: 12/22/2022
Messaging your Business
The Foundation of
Effective Communications
About the Youcan DIY Series
Youcan DIY™ is a hands-on workbook series designed to help small businesses, non-profits, and startups create and manage their own in-house subject matter experts. Written by industry leaders with decades of experience, these short, step-by-step training books help organizations save money by managing services that are often outsourced.
These booklets can be paired with custom consulting to assure keystones are in place and targets are met, offering a check-in service for additional guidance. Contact FluentPR for more information.
How to Use This Book
ONE
Why Messaging is Mission Critical
TWO
Who Are You?
THREE
The Heart of Your Corporate Self: Mission and Vision
FOUR
The Elevator Pitch
FIVE
The 50-Word Description
SIX
Messaging from a Marketing Perspective
SEVEN
The Billboard Exercise
EIGHT
You’ve Finished: Now What?