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Jumpingdude Media - Martin Yate

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114 pages

English

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Learn how to integrate social networking into every aspect of your job search and then leverage your social media presence for ongoing professional success. Build professionally relevant networks and a desirable, flexible brand that evolves with your growing experience, while you build and nurture networks that help you navigate a long worklife, and gain greater control over your destiny.

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Self-help

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Publié par	Jumpingdude Media
Date de parution	20 juillet 2015
Nombre de lectures	0
EAN13	9780991270484
Langue	English

Informations légales : prix de location à la page 0,0500€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

SOCIAL
NETWORKING
SOCIAL
NETWORKING
For Job Search and Professional Success
MARTIN YATE, CPC
New York Times bestselling author
Martin Yate, CPC New York Times bestselling author

Savannah, Georgia
Copyright © 2014 by Martin John Yate.
All rights reserved.
This book, or parts thereof, may not be reproduced in any form without permission from the publisher; exceptions are made for brief excerpts used in published reviews.
Published by
Jumping Dude Media
1305 1/2 Barnard Street Suite 5
Savannah, GA 31401
www.knockemdead.com
ISBN 10: 1-4405-6971-1
ISBN 13: 978-1-4405-6971-5
eISBN 13: 978-0-9912704-5-3
Many of the designations used by manufacturers and sellers to distinguish their product are claimed as trademarks. Where those designations appear in this book and F+W Media, Inc. was aware of a trademark claim, the designations have been printed with initial capital letters.
Many of the designations used by manufacturers and sellers to distinguish their product are claimed as trademarks. Where those designations appear in this book and JumpingDude Media was aware of a trademark claim, the designations have been printed with initial capital letters.
Library of Congress Cataloging-in-Publication Data is available from the publisher.
This publication is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional advice. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.—From a Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations
This book is available at quantity discounts for bulk purchases. For information, please call 678. 815. 5996.
C ONTENTS
INTRODUCTION
Social Networking: The Key to a Successful Future
Your Whirlwind Life | Social Networking and Your Career
PART I: YOUR SOCIAL NETWORKING BRAND
CHAPTER 1
How to Live Life on Your Terms
… And Get What You Want Out of Life | Focused Social Messaging | Take Control of Your Career | Enlightened Self-Interest and Social Networking | Social Networking and a Financially Secure and Fulfilled Life
CHAPTER 2
The Foundations of Career Success
The Professional Everyone Wants to Work With | Transferable Skills and Professional Values | Transferable Skills and Your Social Media Brand
CHAPTER 3
A Professional Brand for a Lifetime of Networking
Brand Versus Reputation | You Must Have a Relevant and Truthful Brand | The Geico Gecko Didn’t Happen Overnight | What Customers (Your Employers) Want and Need | Selling to Your Customers’ Needs | Your Brand and First Impressions | How to Identify Your Competitive Difference | Making Use of Your Competitive Difference | Are You Worth Branding Yet? | Integrating a Professional Brand Signature Into Social Media Profiles | Your Professional Brand and a Long Career
PART II: BUILDING YOUR SOCIAL NETWORKS
CHAPTER 4
Social Networking in Job Search and Career Management
How Recruitment Affects Networking Strategy | How to Develop Professionally Relevant Networks | The Importance of Profession-Relevant Networks | Types of Networks | Online Social Networking | Which Social Networks Are Right for You? | Specialty Networking Sites | The Confidential Job Search
CHAPTER 5
How to Create a Discoverable Social Media Profile
A Killer Social Media Profile | Foundations of a Discoverable Social Media Profile | Target Job Deconstruction (TJD)
CHAPTER 6
LinkedIn
How to Create a Killer LinkedIn Profile | Search Engine Optimization (SEO) and You | Completing Your Profile | The LinkedIn Job Fairy | LinkedIn Groups | Other LinkedIn Resources
CHAPTER 7
Google+
Your Google+ Profile | Announce Your Status | Communities | Other Unique Google+ Features
CHAPTER 8
Facebook
Your Facebook Profile | Becoming Discoverable | Facebook Communities | Build Your Network | Useful Facebook Job Search Apps | Facebook in Your Networking Strategy
CHAPTER 9
Twitter
Twitter Is Better for Some Jobs Than Others | Your Twitter Profile | Hashtags | Twitter Job Leads | How to Become Visible to Recruiters | Good Twitter Apps for Job Tracking | You Are What You Tweet | Think Before You Tweet | Sources for Tweets and Retweets | Distraction: The Biggest Problem of Networking
CHAPTER 10
Professional and Alumni Networks
Professional Associations | Alumni Associations | Your Past Managers and Other References as a Networking Resource
CHAPTER 11
Personal and Community Networks
Personal Networks | Community Networks | Your Job Search Network | Gathering Leads from Local Contacts
PART III: YOUR SOCIAL NETWORK–INTEGRATED JOB SEARCH
CHAPTER 12
First Get Organized
Creating a Career Management Database | Maximizing Time Usage | Moving Forward
CHAPTER 13
Job Sites and Resume Banks
The Dangers of Job Site Noodling | How to Identify Worthwhile Job Sites | Job Site Priorities: The Paying Customers | Job Site Registration and Profile Creation | Finding More Hidden Jobs | Resume Databases
CHAPTER 14
Direct Approach to Target Companies
How to Identify Potential Employers | Who to Target in Your Job Search | Employee Referral Programs | Don’t Approach Dream Employers Too Soon
CHAPTER 15
Job Fairs
Live Job Fairs | Virtual Career Fairs | Skype Interviews | Job Fairs Are for Professionals at All Levels
PART IV: LEVERAGING YOUR SOCIAL NETWORKS
CHAPTER 16
The Secrets of Successful Networking Conversations
Types of Networking Conversations | Productive Networking Conversations | Great Networking Questions | Wrapping Up a Networking Conversation
CHAPTER 17
How to Quadruple Your Interviews
Multiplying Your Odds of Success | Is the Resume Still Relevant to Job Search? | You Have the Foundations for Success | One Chance to Get an Interview | How to Double Your Interview Odds | How to Triple Your Interview Odds | How to Quadruple Your Interview Odds | I Lied about Quadrupling Your Interview Chances—It’s More
CHAPTER 18
Initiating Marketing Conversations with Hiring Managers
How to Overcome Fear and Loathing | Multiple Goals Multiply Odds of Success | Paint a Word Picture | How to Organize and Sequence Marketing Conversations | How to Deal with Objections | Live Leads from Dead Ends | Marketing Calls Are Networking Calls
CHAPTER 19
Social Networking and All Your Tomorrows
Career Management Theory Is Broken | Social Networks Establish Professional Connectivity | The Tools for Navigating a Long Career | Keeping Your Brand on Track | It’s Your Life | Live Up to Your Dreams | Social Networking Increases Your Odds for a Successful Life
Index
INTRODUCTION
S OCIAL N ETWORKING: T HE K EY TO A S UCCESSFUL F UTURE
Your Whirlwind Life
Like it or not, technology is triggering irreversible changes in the way you and I live our lives, and in every aspect of the way we work. There is nothing we can do to stop the torrent of innovation that technology makes possible, so the choice facing us all is simple: Adapt and flourish, leveraging the vast potential of social networking to find financial security, professional fulfillment, and personal happiness, or get left behind.
Financial Security
Technological innovations, especially the meteoric growth of social networking, have changed the way companies recruit and hire, and this means that you need to adapt your job search and career management strategies for your career to remain buoyant. Almost overnight, a strong social media presence has become a must-have for every working professional, but this isn’t necessarily bad news, because social networking can give you greater control over the direction of all aspects of your life.
From a professional perspective, you need a presence on at least a few social media platforms (networking sites), because recruiters use them as a major new recruitment resource. The social media platforms you choose will all need to reflect the same messaging about who you are as a professional, while at the same time, you will need to build and use them in ways that make you discoverable by recruiters and your professional peers. Adapting to these changes is so important to your well-being that if you don’t, you will gradually become professionally invisible and your financial stability will suffer as a result.
Fulfillment
While social networking has revolutionized the way you approach a job search, it has equal potential to revolutionize the way you manage your career, empowering you with new tools for achieving success, fulfillment, and happiness.
Beyond managing your existing professional career, social networking allows you to connect with the people who share your passions and dreams. Even better, technology has delivered powerful new tools for turning your dreams into income streams.
For instance, when I built the first Knock ’em Dead website, I envisaged having my own TV station and broadcasting career-saving advice to the world. However, while the technology existed, the costs were prohibitive. Twelve years later, the folks at Google+, one of the major professional networking sites, made very similar capabilities available to us all; you, me, anyone can start a global TV broadcasting system tomorrow and do it for little or nothing. If even global broadcasting is now a reality for anyone who wants to do it, imagine what else might be possible: Whatever your goals and dreams, there are almost certainly new tools available to help you achieve them and, in the process, bring new meaning to your life.
Happiness
Social networking is even changing who we meet, pursue common interests with, date, and marry. The ads for dating sites like Match.com say you are three times more likely to date and marry using an online system. This new way of meeting people through social networking is no