Summary of Susan Weinschenk's 100 Things Every Presenter Needs To Know About People , livre ebook

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Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The two sides to every presentation are speaking, but an audience is listening. If you want to give a great presentation, you need to understand how people think, learn, hear, see, react, and decide.

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Communication organisationnelle

Business Communication

Marketing et communication

General officer

Economics

Business

General

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Publié par	Everest Media LLC
Date de parution	30 avril 2022
Nombre de lectures	0
EAN13	9781669394402
Langue	English
Poids de l'ouvrage	1 Mo

Informations légales : prix de location à la page 0,0150€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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Insights on Susan Weinschenk's 100 Things Every Presenter Needs To Know About People
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6 Insights from Chapter 7 Insights from Chapter 8 Insights from Chapter 9 Insights from Chapter 10 Insights from Chapter 11
Insights from Chapter 1

#1

The two sides to every presentation are speaking, but an audience is listening. If you want to give a great presentation, you need to understand how people think, learn, hear, see, react, and decide.
Insights from Chapter 2

#1

The term progressive disclosure was first used in the field of instructional design. It was first used by J. M. Keller, a professor of instructional design, who came up with an instructional design model called Attention, Relevance, Confidence, and Satisfaction in the early 1980s.

#2

To not overwhelm your audience, you should provide an advance organizer, which is a high-level summary of the information that is coming next. This helps people understand what they are about to be presented with.

#3

When we filter information, we choose only that which confirms our beliefs. This can be useful, but it can also lead to bad choices or a lack of action.

#4

When you are making a presentation, you want people to be open to the ideas that you are presenting. If they are doing a lot of filtering, then your ideas won’t have a chance of being heard. To get past their filters, you may need to start with what you know they believe, surprise them with information or an experience that they did not expect, or set up a situation of cognitive dissonance.

#5

You should assume that people will be filtering your information and point of view according to their own beliefs. The more you know about your audience ahead of time, the more you can anticipate the filtering they might use and the more you can work into your presentation ideas that will get past their filters.

#6

When people are uncertain, they will argue even harder to prove their point. When they are certain, they will write stronger arguments to persuade others to their point of view.

#7

When dealing with deeply ingrained beliefs, be practical and realistic. Try for small changes in belief instead of expecting everyone to have a huge a-ha moment and instantly change a belief they have had for a long time.

#8

When you present to an audience, you aren't just presenting to people who have a blank slate of the topic. They have expectations, and these expectations can affect how they react to what you have to say.

#9

Mental models are representations of how something works that are based on incomplete facts, past experiences, and even intuitive perceptions. They help shape actions and behavior, influence what people pay attention to in complicated situations, and define how people approach and solve problems.

#10

To be an effective presenter, you must understand the mental models of your audience. The more you know about their mental models, the better you will be able to craft a presentation that fits them.

#11

The three-act structure of stories is the basic structure of stories. It consists of a beginning, a middle, and an end. In the beginning, you introduce your audience to the setting, characters, and situation or conflict. In the middle, there are obstacles and conflicts that the main character has to overcome. At the end, the conflict comes to a climax and is then resolved.

#12

The brain is quick to assign causality. It assumes you have been given all the pertinent information and that there is causation. Stories that imply causation will help people to be convinced of a certain idea or to take a certain action.

#13

There are appropriate stories you can use to make any presentation more engaging. Consider this example: You are a shareholder for a medical technology company. At the annual shareholder meeting, one of the speakers shows a list of the company’s medical products and says, Our products have helped hundreds of patients around the world.

#14

The basic three-act structure of a story is: beginning, middle, and end. In the beginning, you introduce your audience to the setting, characters, and situation or conflict. In the middle, obstacles and conflicts arise for the main character. And at the end, the conflict comes to a climax and is resolved.

#15

Everyone has experienced a moment when they need to remember something, but their memory isn’t reliable. This is called working memory. It is the memory you need for less than a minute.

#16

Working memory is the information you can hold in your mind at one time. It is easily interfered with, and you must keep your attention focused on it to maintain it. If you don’t concentrate, you’ll lose it from working memory.

#17

The seven plus or minus two rule is that people can only process a certain amount of information at a time. However, new research shows that the magical number is actually four.

#18

The area code is the first part of a phone number that is easier to remember. It is made up of three chunks with four or fewer items in each chunk. If you know the area code by heart, you don’t have to remember that part of the number, so you can ignore one whole chunk.

#19

The four-item rule applies not only to working memory, but also to long-term memory. People can memorize information in categories and then retrieve it from memory perfectly if there are one to three items in a category. The number of items recalled drops steadily as each category contains more than three items.

#20

Instead of having a long list of different topics, group items so that you have three or four overall topics. These can then be broken down into three or four items each.

#21

The brain stores information as patterns of connections between neurons. If we repeat a word, phrase, song, or phone number enough times, the neurons will form a firing trace.

#22

Schemata are the building blocks of memory. They allow people to organize information in long-term memory and retrieve it. Schemata allow people to connect new information to information that is already stored, which makes it easier to make the new information stick.

#23

The better people are at something, the more organized and powerful their schema about it will be. For example, players who are new to the game of chess need a lot of little schemata: the first schema might be how to set up the pieces on the board, the second might be how a queen can move, and so on. But expert chess players can pile a lot of information into one schema.

#24

If you want people to remember something, you must go over it again and again. The more you know about the audience for your presentation ahead of time, the better you can identify and understand the schemata that your particular target audience has, and craft your presentation to match.

#25

The words you memorized were all related to an office. Look at what you wrote down, and compare your list with the original list earlier in the chapter. You probably wrote down some words that weren’t even in the original list but that go with the office schema.

#26

Your presentation shouldn’t be a memory test for your audience.

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Summary of Susan Weinschenk's 100 Things Every Presenter Needs To Know About People , livre ebook

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Business

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