Summary of Richard Shotton's The Choice Factory , livre ebook

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29 pages

English

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Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The classic experiment done by Darley and Batson in 1973 proved how seemingly incidental contextual factors have a significant, but under-appreciated, influence on behavior. The situation, not the person, determines the behavior.
#2 The truth is that consumers have not changed at all since 1973. The more agencies try to convince us that everything is changing, and that we need them to interpret the changes, the longer they will stay employed.
#3 The rushing students in the experiment were less helpful than those who had more time to spare. The Princeton psychologists thought one reason was a narrowing of the cognitive map, a phrase they borrowed from University of California - Berkeley psychologist, Edward Tolman.
#4 The most important finding from the Darley experiment is that context is more important than personality in determining behavior. This undermines one of advertising’s most deeply held beliefs: that brands must identify and then focus their communications on a core target audience.

Sujets

Communication persuasive

Promotion

Business

Advertising

Economics

Marketing et communication

Marketing de contenu

Informations

Publié par	Everest Media LLC
Date de parution	05 mai 2022
Nombre de lectures	0
EAN13	9798822501232
Langue	English
Poids de l'ouvrage	1 Mo

Informations légales : prix de location à la page 0,0150€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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Insights on Richard Shotton's The Choice Factory
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6 Insights from Chapter 7 Insights from Chapter 8 Insights from Chapter 9 Insights from Chapter 10 Insights from Chapter 11 Insights from Chapter 12 Insights from Chapter 13 Insights from Chapter 14 Insights from Chapter 15 Insights from Chapter 16 Insights from Chapter 17 Insights from Chapter 18 Insights from Chapter 19 Insights from Chapter 20 Insights from Chapter 21 Insights from Chapter 22 Insights from Chapter 23 Insights from Chapter 24 Insights from Chapter 25 Insights from Chapter 26