Summary of Michael Port's Book Yourself Solid , livre ebook

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42 pages

English

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Description

Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 To be booked solid, you must have a solid foundation. The foundation begins with choosing your ideal clients, understanding why people buy what you’re selling, developing a personal brand to make you memorable and unique, and talking about what you do without sounding confusing or bland.
#2 To build a solid client base, you must first choose your ideal clients, the ones with whom you do your best work. Once you’ve identified these individuals, you can start pruning your current client list of less-than-ideal clients.
#3 You should never have clients who drain your energy and leave you feeling empty. Dumping your dud clients is a necessary step on the path to booking yourself solid. It may be difficult, but it’s worth it to avoid spending time with clients who aren’t right for you.
#4 An old man, a little boy, and a donkey were going to town. The little boy rode on the donkey and the old man walked beside him. As they went along, they passed some people who remarked it was a shame the old man was walking and the little boy was riding. They decided to change positions.

Sujets

Marketing

Général

Informations

Publié par	Everest Media LLC
Date de parution	10 avril 2022
Nombre de lectures	1
EAN13	9781669381907
Langue	English
Poids de l'ouvrage	1 Mo

Informations légales : prix de location à la page 0,0150€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

Insights on Michael Port's Book Yourself Solid
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4
Insights from Chapter 1

#1

To be booked solid, you must have a solid foundation. The foundation begins with choosing your ideal clients, understanding why people buy what you’re selling, developing a personal brand to make you memorable and unique, and talking about what you do without sounding confusing or bland.

#2

To build a solid client base, you must first choose your ideal clients, the ones with whom you do your best work. Once you’ve identified these individuals, you can start pruning your current client list of less-than-ideal clients.

#3

You should never have clients who drain your energy and leave you feeling empty. Dumping your dud clients is a necessary step on the path to booking yourself solid. It may be difficult, but it’s worth it to avoid spending time with clients who aren’t right for you.

#4

An old man, a little boy, and a donkey were going to town. The little boy rode on the donkey and the old man walked beside him. As they went along, they passed some people who remarked it was a shame the old man was walking and the little boy was riding. They decided to change positions.

#5

Look for qualities in a person that you like, so that you don’t limit yourself to just considering clients you don’t have yet. Your Red Velvet Rope Policy is a filter that allows you to accept ideal clients. However, you can loosen or tighten the rope as you see fit.

#6

If you're starting a new business and don't yet have any clients, consider yourself lucky. You'll never have to deal with dud clients because you'll put your Red Velvet Rope Policy in place on Day One.

#7

It is for your clients' benefit as much as it is for yours to cut your client list in half. The smaller your client list, the more ideal clients you have room for, and the more referrals you'll get.

#8

Your Red Velvet Rope Policy should be applied to clients, not how much they can or can’t pay you. You should only be working with people who can pay your fees. Your list of ideal clients should consider the qualities you want them to have first, not the money they have or don’t have.

#9

You should start thinking about your clients as ideal clients. Think about how you can start to turn the requirements into filters. As for me, I’m a giant generator, so the more gas I take in, the more power I create. But the wrong kind of fuel causes me to sputter and conk out.

#10

As you eliminate the duds, you’ll open up room for ideal clients. As you use the Book Yourself Solid system to attract more and more ideal clients, you’ll discover that you’re happier, more vibrant, and more energetic. You’ll be on fire.

#11

All relationships naturally cycle, and the positive and dynamic ones you have now with your ideal clients may at some point reach a plateau. It’s important to be able to recognize that point, and prune your client list regularly so you don’t get stuck with clients you don’t enjoy working with.

#12

The first few steps down the Book Yourself Solid path will feel like you're skipping over stepping stones or like you're taking giant leaps of faith. Either way, these few steps will be well worth the time spent.

#13

You should identify your target market, which is a subset of the people you want to serve. Your ideal clients are a small subset of your target market. The three primary reasons to choose a target market are to help you find potential clients who are looking for what you have to offer, to help you spread the word about your business, and to help you determine where to concentrate your marketing efforts.

#14

To efficiently service your clients, you must first identify a specific target market. It's much easier to carve out a lucrative niche for yourself once you've pinpointed a specific group of people to serve. And once you're serving a select group of people, you'll receive more offers than you can handle.

#15

Eventually, you can move into other areas if you so desire. When I started my business, I helped fitness professionals get booked solid. Once I built demand for my services, I leveraged the reputation I had built serving the fitness industry as a springboard to other service professionals of all kinds.

#16

Consider your life experiences and interests when choosing a target market. You'll be able to more sincerely empathize with and understand your clients if you share common life situations or interests.

#17

Your target market is the group of people you want to serve. It is important to choose a target market, and it is important to consider your natural talents, interests, and hobbies when doing so.

#18

Choosing a target market can be difficult, and when you don’t feel passionate about it, it can feel like another thing to stress about. However, you can approach the process with an attitude of play and enjoy the journey.

#19

Your clients' urgent needs are the things that they must have right away, and their compelling desires are the things they want in the future. Write down your clients' urgent needs and desires.

#20

The number one result you help your clients achieve is the biggest result you provide. Every product or service you offer must have one big promise. Your job is to fulfill that promise in the delivery of your service.

#21

The secret to having a successful business is to know what your clients want and to deliver it to them. To make it obvious that your solutions are investable opportunities for your potential clients, you must uncover and demonstrate their benefits.

#22

When identifying the core financial, emotional, physical, and spiritual benefits your clients will experience, you begin to speak to and touch your target market on a much deeper and more personally connected level. The more financial, emotional, physical, and spiritual benefits you uncover, the quicker you will start to attract new clients.

#23

Think about how you can incorporate more play into your life and work. Don’t be afraid to be playful and quirky, full of energy, and help others laugh a lot.

#24

Select a target market, identify your clients’ urgent needs and compelling desires, determine the Number One biggest result you help them get, and uncover the deep-rooted, core benefits of that big result.

#25

Your personal brand is made up of three components: your who and do what statement, which is based on who you serve and what you help them do or get, your why you do it statement, which is based on why you get up every day to do your work.

#26

To create a personal brand that is bold and passionate, you must be fully self-expressed. You can’t hide behind the shingle that you’ve hung over your door and you can’t water yourself down in any way. If you do, you won’t be of interest to the people you’re meant to serve.

#27

Your personal and professional intentions must be clear for you to move forward confidently. Otherwise, you will be held back from your dreams. Your subconscious mind will try to communicate what you think your father would approve of, which can lead to a bland message and a less successful you.

#28

To set clear intentions for yourself, you must first remove the conflicting intentions that you currently have. Your reality is created by your present intentions. If you want to change your reality, you must change your intentions and subsequent actions.

#29

Your secret quirk or natural talent can be your best personal brand. It is those qualities that come so naturally to you that you don’t even think about them that become your best personal brands.

#30

Your work must be loved and shared with the world if it is to succeed. When you're fully self-expressed, you'll love marketing. You won’t feel that the world is coming to an end when you get a rejection.