Summary of Marcus Sheridan's They Ask, You Answer , livre ebook

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Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 I was a 31-year-old pool guy in 2009, and I was miserable. My business was a failure, my family life was suffering, and for a guy who sees himself as a problem-solver, I was out of answers.
#2 I graduated from West Virginia University in 2001, and was offered a job immediately. I didn’t like my job, and my wife hated Washington, D. C. , traffic. So I left the area and returned to the Northern Neck of Virginia to regroup.
#3 The strong economy during the 2000s allowed almost anyone to get a second mortgage or a home equity line, which enabled them to get a loan for a swimming pool.
#4 The 70 percent figure is true regardless of business type, size, location, and so on. The fact is, sales and marketing will never be the same, and the line between them will only become more and more blurred over time.

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Publié par	Everest Media LLC
Date de parution	01 avril 2022
Nombre de lectures	0
EAN13	9781669375197
Langue	English
Poids de l'ouvrage	1 Mo

Informations légales : prix de location à la page 0,0150€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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Insights on Marcus Sheridan's They Ask, You Answer
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6
Insights from Chapter 1

#1

I was a 31-year-old pool guy in 2009, and I was miserable. My business was a failure, my family life was suffering, and for a guy who sees himself as a problem-solver, I was out of answers.

#2

I graduated from West Virginia University in 2001, and was offered a job immediately. I didn’t like my job, and my wife hated Washington, D. C. , traffic. So I left the area and returned to the Northern Neck of Virginia to regroup.

#3

The strong economy during the 2000s allowed almost anyone to get a second mortgage or a home equity line, which enabled them to get a loan for a swimming pool.

#4

The 70 percent figure is true regardless of business type, size, location, and so on. The fact is, sales and marketing will never be the same, and the line between them will only become more and more blurred over time.

#5

The first type of person is the one who responds to new ideas, suggestions, and business strategies with Sure, I can see how that's possible. The second type is the opposite of the first, and they respond to new ideas, suggestions, and business strategies with Nope. Won't work.

#6

Trust is the business we’re all in, and the companies that embrace this reality and let go of the obsession that they are different are often the ones doing incredible things in their space.

#7

I was now turning to the internet for everything. If I had a question, I went to Google and asked. No longer did I need to be an uninformed consumer for anything. Now I had all the knowledge I needed at my fingertips to become an expert at anything I wanted to master.

#8

They Ask, You Answer is a business philosophy that starts with an obsession with what your customers are thinking, searching, feeling, and fearing. It extends beyond simply understanding what they are thinking, searching, and fearing to actually addressing these things better than anyone in your industry.

#9

I sat down at my kitchen table and brainstormed all the questions I had received about fiberglass swimming pools over the past nine years. After about thirty minutes, I had more than 100 questions listed on the paper.

#10

Every industry has hundreds of questions that customers and prospects want answered before they make a buying decision. However, most company websites don’t address more than a few dozen of these questions.

#11

Brainstorm every question you’ve ever been asked by a client or prospect. Focus on their fears, issues, concerns, and worries. Write down these questions exactly as they would be asked by a buyer, not how a business would state them.

#12

Do not be the ostrich in the digital age. Do everything possible to win your prospects’ trust.

#13

They Ask, You Answer is more than just answering customer questions. It’s a business philosophy that focuses on and obsesses over consumer wants, needs, and desires. It involves changing your entire business model around these elements.

#14

The story of CarMax is a good example of how a company can overcome the issue of consumer distrust. CarMax went from being doubted by its competitors to becoming the largest retailer of used vehicles in the United States.

#15

At CarMax, they were able to overcome one of the biggest fears in buying a used car: buyer’s remorse. They turned their attention to quality control, and showed customers how the majority of vehicles they bought never made it to the sales lot.

#16

The CarMax Effect can be applied to any industry, regardless of its B2B or B2C status, size, or locality. With many of our clients, we’ve applied this effect repeatedly with great results.

#17

The best companies and modern-day rule makers are obsessed with consumer fear, and they allow that fear to dictate their entire business models. They do this because they know that if they are able to eliminate all fears and negative emotions from the buying process, the only emotion left to feel is trust.

#18

The most important part of your business is to know what your potential customers are thinking. To do this, you must brainstorm every reason why someone would not buy from your company. Then, how many of these fears have been addressed well on your website.

#19

The Big 5 are the most important subjects when it comes to getting traffic and leads for your website. They are pricing and costs, problems, reviews, best-in-class, and comparisons. As consumers, we often obsess over these five subjects when considering a purchase. As businesses, we often ignore or even hide from these questions, hoping they will go away.

#20

The F-word of the Internet is frustration. When you can’t find any information about the costs of a company’s products or services, you feel frustrated because you know that the company knows the answer, but you don’t know it yourself.

#21

If you want to give the potential customer a feel for how pricing works within your industry, as well as how pricing works within your company, you can do it.

#22

The fact that a company doesn’t list prices on its website is what scares away consumers. It’s not about affordability, but about trust.

#23

As a business owner, you may be worried about pricing and how to present it to your customers. However, as a consumer, you at least want to know how much something costs before you spend hours learning about a product, service, company, and so on. Once you stop thinking like a business owner and start thinking like a consumer, you’ll realize that the most important piece of content you can produce is the one that addresses the question of pricing.

#24

The power of honesty, transparency, and teaching your clients how to price your services is that it allows them to trust you, which ultimately leads to them buying from you.

#25

It doesn’t matter what you say about your prices on your website. What matters is that you are willing to teach your prospective clients what would drive the cost up or down and help them get a feel for the marketplace.

#26

Be prepared to address the main pricing questions you receive on your site.

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