Summary of Kyle Gray & Tom Morkes's The Story Engine , livre ebook

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38 pages

English

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Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 Content marketing is a demanding craft that requires constant attention to detail. It was difficult for Dan to balance it with the demands of managing a growing business and personal brand. That’s where I came in.
#2 I had to learn how to write for an audience of thousands of entrepreneurs, marketers, startup founders, and other ridiculously talented people. I had never worked remotely before, and found it difficult to communicate with my team using tools like Slack and Trello.
#3 I had produced a few good articles, but I was nowhere near hitting the publishing goals. I was frustrated, exhausted, and terrified to open my computer each morning. I had begun to doubt if content marketing was something I would ever be good at.
#4 I began working on the blog’s standard operating procedures and documents, and then tailored them to meet my needs and reflect my understanding of the expectations for the blog. Before I began working on them, these documents were incomplete and vague.

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Publié par	Everest Media LLC
Date de parution	07 avril 2022
Nombre de lectures	0
EAN13	9781669381716
Langue	English
Poids de l'ouvrage	1 Mo

Informations légales : prix de location à la page 0,0150€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

Insights on Kyle Gray & Tom Morkes's The Story Engine
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5
Insights from Chapter 1

#1

Content marketing is a demanding craft that requires constant attention to detail. It was difficult for Dan to balance it with the demands of managing a growing business and personal brand. That’s where I came in.

#2

I had to learn how to write for an audience of thousands of entrepreneurs, marketers, startup founders, and other ridiculously talented people. I had never worked remotely before, and found it difficult to communicate with my team using tools like Slack and Trello.

#3

I had produced a few good articles, but I was nowhere near hitting the publishing goals. I was frustrated, exhausted, and terrified to open my computer each morning. I had begun to doubt if content marketing was something I would ever be good at.

#4

I began working on the blog’s standard operating procedures and documents, and then tailored them to meet my needs and reflect my understanding of the expectations for the blog. Before I began working on them, these documents were incomplete and vague.

#5

I had the advantage of being a beginner, which made me the best person to lead the blog. I took nothing for granted and was able to translate all of the necessary details into the documents. I was able to hit my monthly goal of ten posts.

#6

I was able to meet my targets of producing content at the volume and quality that was expected. Traffic to the blog grew at about 10 percent month over month.

#7

Many people give up before getting the results they seek or before even establishing the systems necessary to reap the rewards of content. You don’t need to reinvent the wheel; most of the systems and templates I describe in this book can be applied to a variety of different businesses and brands with only a few small tweaks.

#8

The book is organized into four parts: Part 1 introduces content marketing and its importance, Part 2 outlines the big picture behind content marketing, Part 3 covers content creation, and Part 4 outlines various strategies and techniques you can use to support your content marketing campaign.

#9

There are several ways to use this book. You can read it from front to back to learn all of its content, or you can use it as a reference to solve specific problems you’re experiencing.

#10

Content marketing is a black swan in the world of digital marketing. Some of the highest-impact results of creating great content cannot be measured or even anticipated. To avoid treating your content like a landing page, focus more on the forest than the trees.

#11

Content marketing should be seen as a tool for building relationships and awareness. It is difficult to track the benefits of content marketing, but they are far beyond simply generating sales and conversions.

#12

Content marketing casts a broad net to attract attention. Many of the readers you attract through content won’t be ideal customers, but they are likely to become brand ambassadors and to refer you to ideal customers whenever they have the chance.

#13

Dan Norris, the founder of WP Curve, found a cofounder with complementary skills through content marketing. In the post Is startup validation bullshit. , Dan discussed his challenges getting traction with Informly, despite meeting the criteria for a lean startup. This post generated over a hundred comments and resonated with future WP Curve cofounder Alex McClafferty.

#14

The content as recruiting strategy is used by the Help Scout team to foster a personal connection with their readers. They not only deliver valuable content, but also recommend it as a recommendation from a real person.

#15

You can start applying these principles right away: design for trust and readability, create content that allows readers to grow into ideal customers, be authentic and transparent, give actionable advice, and show that you care.

#16

Digital products, such as courses, online communities, and templates, are excellent for content marketing because they can be delivered instantly anywhere. They also have very little overhead, which allows the business to focus a lot of investment - time and money - in marketing.

#17

Recurring revenue means your customers are paying you on a monthly, quarterly, or sometimes annual basis. Content marketing efforts are particularly well suited for this type of business since it allows you to continuously provide value to your customers.

#18

The lifetime value of a customer is the value of that customer over their entire relationship with you. It is a great indicator of how valuable a potential client might be. Content that helps build trust, educate clients about your process, and demonstrate your expertise is a good way to attract high-value clients.

#19

Educating your customers with content that helps them solve their problems is common in the B2B world. However, many B2C brands can benefit from content creation as well.

#20

If your business does not fit the mold of content marketing, you can still pivot into a model that does. For example, Kate Galliett, the fitness coach, used to own a brick and mortar gym. She had a strong local client base, but was dissatisfied with the constraints of her business. So she closed the gym down and took a new direction.
Insights from Chapter 2

#1

The majority of blogs fail before they ever get traction. This is usually because the content creator has no differentiation between their blog and the others, they are not solving the problems of their audience, and they are not writing about topics that are of interest to their target market.

#2

This section does not focus on content creation, but on the systems and tools you’ll use behind the scenes of your content creation. You’ll learn how to discover what topics your audience wants to hear about, and how to build your content around those topics.

#3

The tools and systems that you develop should be forward-facing.

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