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Description
Sujets
Informations
Publié par | Everest Media LLC |
Date de parution | 28 mars 2022 |
Nombre de lectures | 0 |
EAN13 | 9781669368359 |
Langue | English |
Poids de l'ouvrage | 1 Mo |
Informations légales : prix de location à la page 0,0150€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.
Extrait
Insights on April Dunford's Obviously Awesome
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6 Insights from Chapter 7 Insights from Chapter 8 Insights from Chapter 9 Insights from Chapter 10 Insights from Chapter 11 Insights from Chapter 12 Insights from Chapter 13 Insights from Chapter 14
Insights from Chapter 1
#1
The opening scene helps the viewer quickly answer a list of basic questions that give context for the story about to unfold. The setting is no longer a beach in the Caribbean, but a war in the jungle.
#2
A good example of how context can affect our perception of events is the famous context experiment conducted by the Washington Post. It involved violinist Joshua Bell, who was considered the best classical musician in America. He played the violin outside a busy subway station in Washington, DC, during the morning commute, but he only made $32. 17.
#3
The context we provide for a product is extremely important, as it allows us to make thousands of little decisions about what we should pay attention to and what we can simply ignore. Without context, we would be overwhelmed by choice.
#4
The frame of reference that potential customers build around your product is critical to your business. It's easy for products to get lost in the noise or, worse, completely misunderstood and framed in ways that make them unappealing, redundant, or simply unremarkable.
#5
Many product creators fall into the trap of thinking that there is only one way to position an offering, and that we have no ability to shift the context of that positioning. But most products can be positioned in multiple different markets.
#6
The mental frame of reference around the product determines the business model. If you change the frame of reference from cake to muffin, you change everything about the business.
#7