Selling Products Online , livre ebook

Pan Macmillan South Africa

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126 pages

English

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Description

So you’ve come up with a winning idea for a product to sell online. What now? How do you turn your idea into a successful e-commerce business?

"As a business focused on aiding SMEs in South Africa, partnering with Heavy Chef, which shares a similar vision, is truly remarkable. The book offers countless insightful ideas, making it an essential tool for every SME's arsenal." – Brendon Williamson, managing director of Payfast

Selling Products Online is the book for you. Brought to you by Heavy Chef and Payfast, this practical 10-step guide is designed to support you on every step of your e-commerce journey and will show you how to:

Find your customers.
Set up your e-commerce store.
Take online payments.
Sell on existing platforms.
Attract more customers.
Fulfil online orders.
Manage stock.
Serve your customers.
Make a profit.
Build your team.

Heavy Chef sat down with some of South Africa’s pre-eminent entrepreneurs to fill these pages with real, practical advice from experts who’ve beaten their own paths to success in e-commerce. You’ll hear from the brains behind some of South Africa’s most-loved brands, including Faithful to Nature, Payfast, SnapScan, Yuppiechef, and many more. They’ll answer all your questions about selling products online in concise “bites” – as if you’re sitting down to coffee with them. Go on. Tuck in.

Sujets

Marketing et communication

E-Commerce

Electronic commerce

Informations

Publié par	Pan Macmillan South Africa
Date de parution	15 août 2023
Nombre de lectures	0
EAN13	9781770108547
Langue	English

Informations légales : prix de location à la page 0,0581€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

“Heavy Chef has shown a deep commitment over many years to equipping entrepreneurs with practical knowledge and the support of a community. I hope this book on selling online inspires a wave of start-ups and growth for existing businesses.”
ANDREW SMITH, co-founder of Yuppiechef
“This book provides a tremendous amount of learnings, insights and practical implementation that will guide any entrepreneur looking to succeed in the digital ecosystem.”
JESSICA VAN DER WESTHUYZEN, digital and growth marketer
“I support Heavy Chef because they train by using real experiences from entrepreneurs that have faced and overcome the same challenges. There is no one-size-fits-all when it comes to running a business, hence creating this space to interact and ask questions is the best way to gain valuable learnings.”
NALISHA PILLAY, general manager at KOODOO
“Heavy Chef has been instrumental in providing me with valuable insights that answer the many new challenges I’ve encountered while growing my design studio. I know a professional and reliable opinion is just a video away, and their culture of sharing and growth has been a great support in my personal journey as an entrepreneur.”
NATALIA CARVALHO, founder of Estrela Studio
“Heavy Chef are on the money, and you will be too if you’re savvy enough to taste their awesome ingredients to success.”
ROBYN SMITH, founder of Faithful to Nature
“In a life full of uncertainties, Heavy Chef has been a calming, constant source of support during my entrepreneurial journey. I view the Heavy Chef team and community as a wise friend and mentor, a useful resource of information, a space to connect with like-minded entrepreneurs, a sounding board and massive cheerleader for all my biggest and craziest ideas.”
SHONA MACDONALD, founder of Thursdays Lingerie and Swimwear

selling products online
A HEAVY CHEF RECIPE BOOK
A Practical 10-Step Guide For E-Commerce Entrepreneurs In South Africa

First published in 2023 by Pan Macmillan South Africa
Private Bag X19, Northlands
Johannesburg
2116
South Africa
www.panmacmillan.co.za
ISBN: 978-1-77010-853-0
eISBN: 978-1-77010-854-7
© Heavy Chef Foundation NPC 2023
All rights reserved. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise), without the prior written permission of the publisher. Any person who does any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages.
Copywriting by Jade Taylor Cooke
Editing, production and ebook by Liquid Type Publishing Services
Proofreading by Salome Posthumus
Cover and book design by mrdesign

Contents
Welcome To Selling Products Online
So, You Want To Start An E-Commerce Business …
Recipe #1 Finding Your Customers
Recipe #2 Setting Up An E-Commerce Store
Recipe #3 Taking Online Payments
Recipe #4 Selling On Existing Platforms
Recipe #5 Attracting More Customers
Recipe #6 Fulfilling Online Orders
Recipe #7 Managing Your Stock
Recipe #8 Serving Your Customers
Recipe #9 Making A Profit
Recipe #10 Building Your Team
This Is Not The End
About Our Chefs

Welcome To Selling Products Online
We’re thrilled you decided to read this book – partly because we’ve poured a lot of love and hundreds of hours of interviews into it, but mostly because it means you’re one giant leap closer to earning money through selling things on the internet. At Heavy Chef, that’s the kind of career journey we tend to get pretty excited about.
But you can’t do this alone. Our research has shown that the most important ingredient for success is your access to other entrepreneurs. The sooner you become part of a community of like-minded innovators, the more time you’ll have to tap into their ideas, experiences, networks and resources. By doing so, you give yourself and your business the best chance of thriving.
Here’s the catch: most entrepreneurs have limited access to other trailblazers, especially when starting out. (Unfortunately, it’s not like there’s some clubhouse you’re immediately invited to hang out at.) This is especially true in e-commerce, a relatively new area. While putting our “Heavy Chef E-Commerce Education Report, 2021” together, we found that more than two-thirds of online shop owners had no exposure to other e-commerce entrepreneurs when they first started. That’s a whole lot of figuring things out for yourself. Don’t worry, though, because that’s where Heavy Chef Recipe Books come in – connecting you with the collective consciousness of those who have already undertaken the bumpy journey you are about to embark on.
In 10 easy-to-follow chapters, Selling Products Online provides perspectives from a variety of experts in the field of e-commerce about how to make money by selling stuff on the internet. It’s like sitting down for dinner with the most experienced people on a given topic: we’ll guide you on asking the right questions, and they’ll answer them clearly to give you the best possible start.
We hope to inspire you, but remember that ultimately it comes down to you. This book will show you how to turn your idea into a profitable e-commerce business. Along the way, you’ll learn all you need to formulate your own unique recipe for entrepreneurial success.
Don’t forget to share with others as you go. So many like you are standing exactly where you are now, about to take a deep breath and plunge into this adventure we call e-commerce. Get out there, connect with them, and swap recipes.
One more thing. You may have guessed already that we at Heavy Chef are all about helping South African entrepreneurs get a foot in the door. We work hand in hand with Heavy Chef Foundation, a non-profit whose mission is to make entrepreneur education accessible by researching the needs of disconnected entrepreneurs. And while this book is a labour of love produced by the team at Heavy Chef, all our profits from it will go towards funding programmes run by the Heavy Chef Foundation. (You can find out more about these at HeavyChef.org .)
Yours in serving entrepreneurs,
Signature of Fred Roed, CEO, Heavy Chef
Fred Roed
CEO, Heavy Chef
Signature of Lukhanyo Neer, Chairman, Heavy Chef Foundation
Lukhanyo Neer
Chairman, Heavy Chef Foundation

So, You Want To Start An E-Commerce Business …
You’ve come up with a great idea for a product to sell, you’ve made or bought a prototype, and you’ve got a feeling people would scramble to buy it. In fact, your friends and family have confirmed they would hand over some of their hard-earned cash for it (even your older sister, who is never one to coddle you). You want to sell your product to people all over South Africa (and later, the world) and reckon the internet is the best way to do that. But – gulp – you don’t know anything about building websites, marketing, taking online payments, or how to ship a bunch of packages around the country. This Heavy Chef Recipe Book is here to help. You’ve got questions. We’ve got answers.
Who is Heavy Chef, exactly? We’re a community platform for entrepreneurs. We’ve spent hundreds of hours interviewing successful entrepreneurs, technologists, leaders and creatives, and we’ve packaged their advice into short videos containing easily digestible recipes for success. These are all available on HeavyChef.com , so you can take a self-paced educational journey into just about every aspect of entrepreneurship there is. Each of the chefs featured in Selling Products Online has a recipe of their own on HeavyChef.com . In this book, we’ve brought together all the best bits about e-commerce from those recipes. Our name comes from the saying, “Never trust a skinny chef.” If a cook isn’t eating their own cuisine, you’ve got to wonder why you should, right? We empower our community by sharing advice from people we call “heavy chefs” – entrepreneurs with real experience who are authorities in their fields. They walk the talk. They take their own advice. They eat their own food, so to speak.
So that’s what this book is: a hearty serving of practical advice from some of the heaviest chefs in the selling-stuff-online arena. If you’re setting up your online shop, it makes sense that you’d want to chat with the person who helped build one of the world’s most popular tools for doing that. If you’re confused about shipping, it might help to speak to someone changing the distribution game in South Africa. If you’re struggling to price your product, you may want to ask for guidance from someone who’s already made a killing selling things online. However, not everyone can pin these people down for a cup of coffee and a chat (they can only drink so many oat-milk lattes, after all). So we’ve picked their brains for you and presented their advice in neat packages with bows on top – to help you make a success of your first e-commerce store.
Maybe you’re still at the very beginning, thinking, Um, what exactly is an e-commerce store? That’s okay too. We’ve designed this book to be beginner-friendly, with easy-to-grasp definitions and real-world examples. That way, you can confidently approach your new career (or side hustle) as an e-commerce entrepreneur.
How To Use Selling Products Online
We like to keep things practical around here, so this book is for the doers . You’ll learn plenty along the way, of course, but we’re not going to bombard you with endless pages of theory. Instead, you’ll find 10 chapters, each crafted to help you tackle a different challenge of selling products online. These are your recipes