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Publié par | Self-Counsel Press |
Date de parution | 15 avril 2015 |
Nombre de lectures | 18 |
EAN13 | 9781770409521 |
Langue | English |
Poids de l'ouvrage | 1 Mo |
Informations légales : prix de location à la page 0,0025€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.
Extrait
Publishing & Marketing in the Digital Age
Debbie Elicksen
Self-Counsel Press
(a division of)
International Self-Counsel Press Ltd.
USA Canada
Copyright © 2015
International Self-Counsel Press
All rights reserved.
Contents
Cover
Title Page
Foreword
Preface
Introduction
1. The Internet Has Made Us Global
2. Business Development Is Still Conducted with Boots on the Ground, Sort Of
3. Spam Isn’t Just Another Monty Python Skit
4. Zip It to Me
5. From Analog to Digital
6. Assumptions Are Sales Killers
7. Good Marketing Meets the Internet
8. People Want It Here and They Want It Now
Chapter 1: Content Creation
1. Spreadable Storytelling
2. Be Consistently Good
3. What Should You Create?
4. When All Else Fails at Getting a Publisher, Do It Yourself
5. The New Hard Copy
6. Organize Your Thoughts
7. If You Can’t Create Content on Your Own, Partner with Someone
8. Maintain Your Computer Better Than Your Car
Chapter 2: Publishing Platforms
1. Traditional Book Publishing
2. The Ebook Revolution
3. Gamification of Books
4. Apps
5. Digital Comics
6. Photography
7. Music
8. Film
9. What Other People Are Doing
Chapter 3: Position Yourself
1. Find Your Target Market and Anticipate Where It Is Going
2. Discover Your Selling Feature
3. Plan for Success
4. You Need the Internet More Than the Internet Needs You
5. Internet Trolls: Cyber Libel and Cyberbullying
6. Content Curation
Chapter 4: Finding Monetary Resources and How to Get Paid
1. Crowdfunding
2. Electronic Banking
3. Merchant Accounts
4. PayPal
5. PayLoadz
Chapter 5: Be Seen and Be Heard
1. Plant Seeds
Chapter 6: Create a Website
1. Map Your Website
2. Balance All the Elements of Your Website
3. Measure How Well Your Website Is Doing
4. Should You Create Your Own Website or Hire Someone?
Chapter 7: Blogging
1. Blog Well and Blog Often
2. Track Your Blog’s Statistics
3. What Other Bloggers Are Doing
Chapter 8: Audio and Podcasts
1. Planning a Show and Interviewing Guests
2. Pay Attention to Sound
3. Online Radio Broadcasts
4. iTunes
Chapter 9: YouTube
1. Make the YouTube Platform Work for You
Chapter 10: Webcasts and Webinars
1. Google+ Hangouts on Air
2. Spreecast
3. Webinars
Chapter 11: Social Media Overview
1. Build a Social Media Platform
2. It’s a Lifestyle, Not a Job
3. Helping Others Can Turn Business Relationships into Friendships
Chapter 12: Google+
1. Create a Google+ Profile
2. Elements That Make a Good Post
3. Circle-icious
4. Google+ Trolls
5. Launching a Music Career on Google
Chapter 13: Facebook
1. Facebook Tips
2. Give Purpose to Your Facebook Pages
3. Networking Takes Time
Chapter 14: Twitter
1. Set up a Twitter Account
2. Twitter Tips
3. Twitter Management System
Chapter 15: LinkedIn
1. Keep Active on LinkedIn
Chapter 16: Transmedia
1. Transmedia through Television and Movies
2. Creating Awareness through Transmedia
3. Design Your Own Transmedia Campaign
Chapter 17: Public Relations
1. Old Media Rules Still Apply
2. The Media Landscape
3. User-Generated Content
Conclusion
Download Kit
Acknowledgments
About the Author
Notice to Readers
Self-Counsel Press thanks you for purchasing this ebook.
Foreword
Before Wayne Gretzky, winning at hockey was all about being stronger and faster than the other guy. All you had to do to win on the ice was to out-muscle your opponent to put the puck in the net.
Business was the same way. The large corporations would spend tens of millions of dollars in radio, television, and magazine ads to out-muscle the competition and keep everyone else out of the arena. Small- and medium-sized family run businesses rarely had a legitimate shot at competing with the bigger and stronger players.
Then along came “The Great One.” Gretzky brought to hockey what the Internet and social media has brought to business. He was never the biggest, fastest, or strongest player on the ice, but by anticipating where the puck would be and approaching the game differently than everyone else he dominated and changed the game forever.
The new digital platforms now allow all of us to do business like Wayne Gretzky played hockey. No longer do we need to be the biggest or fastest players on the ice to be heard and make an impact and difference.
Social media allows almost anyone to think ahead and anticipate where the digital puck will be. With the right approach and effort, anyone can step up and be the new Wayne Gretzky of the digital world.
Before reading this book, most people will have thought of SEO as meaning “Search Engine Optimization.” After reading this book, I think you’ll walk away with a better understanding that what SEO really stands for is “Social Engineering Optimization.” This book will show you exactly why this is the case.
The fact of the matter is that in today’s world, there’s a social media blur that’s redefining how people do business. The difference between doing business and spending time online with social media is no longer a black and white distinction. In fact, I would argue that doing one, without the other, is often a disservice to you and your customer or client.
Today, smart people and business owners use social media to inspire, inform, educate, and build new relationships. On a personal note, using social media, my law firm has shared more free resources than ever before and this has allowed us to help thousands of people with their legal problems. Along the road, we have turned these relationships into new revenue resources and the firm has prospered. We know other lawyers and business owners who are doing the same thing. Apply the knowledge and tools in this book and you can do this too.
Want to do the same thing? Want to expand your sphere of influence like never before?
Then here’s what I think you should do. Read this book. Mark it up with a yellow highlighter, fold the pages, and then read it again; take notes and, even more important, take action on the information found herein. It’s important that you do this because in my opinion, if you’re not onboard with the power of the Internet and embracing social media, you may not have a business to go to in five years. Get onboard or get run over. What happens next is entirely up to you.
When it’s all said and done, business owners who embrace social media create happy and productive lives. These smart business owners know that the “pursuit of happiness” is an inalienable right and that it’s their duty to use this right to build the best business and life possible.
In summary, I don’t want you to worry about being the biggest or fastest business out there. I do want you to lace up the skates and, using the information in this book, anticipate where the puck will be in an hour, week, and year from now. Use your head and these available tools to expand your sphere of influence, build new relationships, and increase profits. Put in the work, help others, but always skate smart. Follow the coaching you’ll get in this book and prosper, Gretzky-like, in business and life.
If you have any questions or comments, please feel free to reach out to me. I enjoy talking business and social and always look forward to connecting with people, just like you.
Jon Mitchell “Mitch” Jackson, Esq.
Senior Partner | Jackson & Wilson, Inc. (since 1986)
2013 California Lawyers Attorneys of the Year
JacksonandWilson.com
Preface
New developments and platforms present themselves every time you open a tab in your browser. New software, programs, media, algorithms, and search engine optimization rules — it’s hard to keep up. Scratch that. It is impossible to stay on top of all these changes.
Shama Kabani, the author of The Zen of Social Media Marketing , (BenBella, 2013) said it best: “Social media changes with the speed of a tweet.”
Make that: Publishing technology changes with the speed of a tweet.
There will always be room for printed books, but as newer generations take hold of the marketplace, this type of publishing will become more specialized rather than the norm.
Publishers are evolving their business practices much like the music industry reinvented theirs more than a decade ago. Today, having an Internet following and a marketing plan are every bit as important as the manuscript. A publisher like