Presentation Skills for Quivering Wrecks , livre ebook

Marshall Cavendish International - Bob Etherington

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92 pages

English

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Spiders, death, dentists, snakes and flying are in the list of the top ten fears of businesspeople (Book of List). But the top position is held by "public speaking". So great is this fear that most businesspeople have a single objective: to get off the platform as soon as possible. This book, based on a hugely successful course given to thousands of businesspeople, shows how anyone can speak with confidence to an audience of any size. Laced with humour and wit, the author emphasizes that you don't have to be a brilliant orator to be an effective speaker in business. Simply being good is plenty, because 95% of all business presenters are so awful! 10 reasons you must buy this book and avoid "death by slide-show"!1. Most business audiences have a single objective: to get out of the room.2. Most business presenters have a single objective: to sit down in the audience again.3. Most corporate audiences can't remember, 24 hours later, what was presented, the title of the presentation or the presenter's name.4. Like it or not, 55% of the persuasive power of a presentation is transmitted by the speaker's body language, 38% by the speaker's voice tone and only 7% by the content.5. 75% of speaker-nerves disappear with correct rehearsal.6. You can discover how to generate applause when you want it.7. There is a simple model you can use which will create a terrific presentation for you every time.8. Bullet points are not what slides are for, and using all capital letters makes long stretches of text very hard to read.9. Reading words off slides (as most presenters do) puts your audience to sleep in about 30 seconds.10. Good presenters are very rare. When you become a good presenter you can often negotiate better employment terms, a higher salary, and even get yourself promoted - I did... so can you!

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Marketing et communication

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Publié par	Marshall Cavendish International
Date de parution	01 février 2018
Nombre de lectures	0
EAN13	9789814794886
Langue	English

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Copyright 2006 Bob Etherington
First published in 2006
This facsimile reprint edition (with new cover) published in 2018 by
Marshall Cavendish Business
An imprint of Marshall Cavendish International

All rights reserved
No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. Requests for permission should be addressed to the Publisher, Marshall Cavendish International (Asia) Private Limited, 1 New Industrial Road, Singapore 536196. Tel: (65) 6213 9300.
E-mail: genrefsales@sg.marshallcavendish.com
Website: www.marshallcavendish.com/genref
The publisher makes no representation or warranties with respect to the contents of this book, and specifically disclaims any implied warranties or merchantability or fitness for any particular purpose, and shall in no event be liable for any loss of profit or any other commercial damage, including but not limited to special, incidental, consequential, or other damages.
Other Marshall Cavendish Offices:
Marshall Cavendish Corporation. 99 White Plains Road, Tarrytown NY 10591-9001, USA Marshall Cavendish International (Thailand) Co Ltd. 253 Asoke, 12th Flr, Sukhumvit 21 Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand Marshall Cavendish (Malaysia) Sdn Bhd, Times Subang, Lot 46, Subang Hi-Tech Industrial Park, Batu Tiga, 40000 Shah Alam, Selangor Darul Ehsan, Malaysia
Marshall Cavendish is a registered trademark of Times Publishing Limited
National Library Board Singapore Cataloguing-in-Publication Data
Name(s): Etherington, Bob.
Title: Presentation skills for quivering wrecks / by Bob Etherington.
Description: Singapore : Marshall Cavendish Business, 2018.
First published: 2006.
Identifier(s): OCN 1014491488 eISBN: 978 981 4794 88 6
Subject(s): LCSH: Business presentations. Public speaking.
Classification: DDC 658.452--dc23
Cover design by Lorraine Aw
Printed in Singapore by Fabulous Printers Pte Ltd
Contents
Section 1 Introduction
Section 2 The art of don t worry for the quivering wreck
Section 3 Prior preparation prevents pathetically poor performance
Section 4 The language of mime - almost
Section 5 I m a big executive not an actor unfortunately you re wrong
Section 6 Ah yes you probably can t see that at the back
Section 7 It ll be all right on the night
Section 8 Dealing with the Clinically Difficult
SECTION 1

There are always three speeches, for every one you actually gave. The one you prepared, the one you gave, and the one you wish you gave.
DALE CARNEGIE

Introduction
Testing testing 1 2 3 [ bomp! bomp! ] is this working? great . ah! yes. Good-day reader can you hear me OK? Great yes I am going to talk to you today about the subject of business presentation stand-up public speaking in other words at conferences, conventions, meetings of various sizes, training workshops, and all that sort of thing.
I have done a lot of research in libraries, bookstores and on the Internet about this and nearly every other public speaking website, book, and course quotes the American version of the Book of lists on the subject. In that book it apparently lists public speaking as being the number one human Fear. Well I ve looked and looked through the current UK version of the same book and have to say that I am not able to find that statistic. It may have been there once but it s not there now. So everything is fine then!
There is nothing to worry about you can put this book back on the shelf and go and get your plane, or the rest of your shopping or whatever else you were planning. Presentations to colleagues, staff, customers, and business partners have turned the corner. Business speakers are now fearless. They have, at last, discovered the secret of good, stand-up, communication. Their visual aids are clear and memorable. With their words they inspire, sell, motivate, and [ OK, that s quite enough of that-Editor ]
Actually the truth about 95% of business presentations, all over the world, is that they are still very bad. And my own research shows, conclusively, that the following truths hold good for them:

1. Most audiences have a single objective: to get out of the room.
2. Most presenters have a single objective: to get off the platform.
The presenters dread them so much that they generally try and forget about them until the very last moment when the inevitable hits them. I was once on an plane at London Heathrow, about to depart with some colleagues to Athens for a major European sales conference. One of the other senior people and (reluctant) conference speakers was sitting across the aisle from me. He had a pad of paper on his knee. That your presentation, Jim? How s it looking? I asked. Oh yes, he replied (nervous laugh) But I haven t finished it yet I ll be fine! By the time we had taxied to the start of the runway ready for take-off, I noticed that after the words, Good morning everybody, at the top of the blank sheet, he had written the following: It s been a busy year
Three hours or so later, as we touched down in Athens, I looked again. The pad was still on his lap. The presentation had not advanced beyond, It s been a busy year . His presentation the next day was a predictable, dreadful mess. But then so were the majority of the others.
I have discovered that most speakers, like my colleague Jim, try to forget the whole thing until the day before. The speaker, by then in a state of suppressed panic, not to mention blind terror, locates his slides on the laptop. He breezes through them, mumbling as he goes, the words he imagines he will say tomorrow. Somehow a vision of himself as Churchill forms in his mind; as if, during the night, he will be transformed into a brilliant orator. This mumbled read-through rehearsal, often only half completed, is usually abandoned as this vision becomes fully formed. This results in the usual, confident: Ah stuff it I ll run through it again in the morning and that s it.
Then comes the night.
As morning breaks, however, the metamorphosis into the fully formed quivering wreck is complete!
It will be all right on the night
The famous, often-articulated, words of countless exasperated directors of under-rehearsed, amateur theatrical performances are just those: It will be all right on the night! Except it never, never is. And, most corporate presenters behave in just such an amateur fashion with predictable results.
Yes, business people everywhere still dread their amateurish presentations. Subsequently the events that warrant them are usually a scandalous waste of time, money, and opportunity. Presentations are potentially very useful and extremely persuasive communication tools. But, when dabbled in by the untrained or untalented, they are generally devised and delivered appallingly badly. Despite all that, nobody, anywhere is doing much about it!
This is where I come in.
I am going to work with you and show you how to become a good presenter. Notice I didn t say a brilliant or terrific or wonderful presenter. Just becoming a good presenter is enough to change your business life in unimaginable ways.
So what? Why should I?
I ll tell you.
You are going to be shown a set of simple skills with which you can easily:
become too valuable to keep in your present job at your present pay
become the envy of your friends and colleagues
be regularly invited to travel to exotic destinations in at least Business if not First Class
frequently hear the sound of genuine applause from audiences who wish they could have heard more from you
be singled out to assist influential people to deliver important messages
be offered better pay terms and conditions to stay if you threaten to resign
really annoy your competitors when you are speaking to potential customer audiences at the same event as they are
enjoy yourself generally and not have to work too hard.
Good presenters are so rare that all those things can easily come your way if you do what I am about to show you. I didn t use superlatives like brilliant or wonderful to describe the level you need to aspire to. Good is quite enough, simply because 95% of business presenters are generally so bad.
Say to most people: I d like you to do a presentation at the big meeting next week and you will generate in their stomach the biggest fear-knot imaginable. Their legs will tremble their hearts will palpitate their palms will go clammy their voice will tremble their confidence and sense of well being will collapse they will become a total quivering wreck! If that s you too, it is quite normal. I can do a lot to eliminate much of your fear and in fact, the solution is so simple that you will find yourself saying: If I d known it was that easy I d have done it years ago.
There are other things too, like presentation construction, audience analysis, body language, voice-tone, delivery, using notes, visual aids, handling questions, generating applause, dealing with difficult people, rehearsal and stage craft-they are all dealt with in this book. All these elements will quickly become as natural to you as they became to some of the great speakers of the 20th century like President John Kennedy, Martin Luther King, Nikita Kruschev, and Sir Winston Churchill. They all used the methods and techniques I am going to show you in these pages. Likewise in the 21st century, if you look around you, you will agree that the world s most successful people are turning out to be the good communicators-and you will soon be one of them.
Give people the impression you work harder than you do
Imagine for a moment what it would feel like to deliver a good presentation. Everyone else on the morning s agenda has done the usual: Good morning everyone today I m going to talk about drone drone [ Yawn yawn when can we get out of here?-25 tedious minutes pass-then, mercifull