E-Retail Zero Friction In A Digital Universe , livre ebook

First Edition Design Publishing - Greg Thain

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214 pages

English

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A review of E-Retail and the changes the digital universe are making to our life, industry, retail possibilities. A world where the barriers to buying, selling and creating products online are gone for everyone. Read the story of - How It All Began, The World is Flat, Is the Big Box Really Dead, The Entrepreneurial Revival, Customers Wear the Crown, The Global Consumer, and much more.

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Marketing et communication

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Publié par	First Edition Design Publishing
Date de parution	20 mai 2015
Nombre de lectures	0
EAN13	9781622878581
Langue	English

Informations légales : prix de location à la page 0,0960€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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E-Retail
Zero Friction
In A Digital Universe

By Greg Thain
& Alexandra Skey
E-Retail, Zero Friction, In A Digital Universe
Copyright ©2015 Greg Thain

ISBN 978-1622-878-57-4 PRINT
ISBN 978-1622-878-58-1 EBOOK

LCCN 2015934667

May 2015

Published and Distributed by
First Edition Design Publishing, Inc.
P.O. Box 20217, Sarasota, FL 34276-3217
www.firsteditiondesignpublishing.com
USA

ALL R I G H T S R E S E R V E D. No p a r t o f t h i s b oo k pub li ca t i o n m a y b e r e p r o du ce d, s t o r e d i n a r e t r i e v a l s y s t e m , o r t r a n s mit t e d i n a ny f o r m o r by a ny m e a ns ─ e l e c t r o n i c , m e c h a n i c a l , p h o t o - c o p y , r ec o r d i n g, or a ny o t h e r ─ e x ce pt b r i e f qu ot a t i o n i n r e v i e w s , w i t h o ut t h e p r i o r p e r mi ss i on o f t h e a u t h o r or publisher .
LET OUR
KNOWLEDGE
BE YOUR
EDGE

FMCG The Future of Fast Moving Consumer Goods
Thain & Bradley 2014

Store Wars: The Worldwide Battle for
Mindspace and Shelfspace, Online and In-store
Thain and Bradley 2012
To entrepreneurs & start-ups everywhere.
Within 10 years, retail as we know it will be unrecognizable.

- Gartner
How It All Began
The World Is Flat
Is Big Box Really Dead?
The Entrepreneurial Revival
Consumers Wear the Crown
The Share Economy – Shopping Will Never Be the Same Again
People. Planet. Profits.
The Social Web + The Customer Happiness Loop
Forget Omni. Say Hello To Unified Commerce.
The Global Consumer
Where Rubber Meets the Road
The Era of You
Glossary
Key Figures
Acknowledgments
Notes
Z ero Friction :

A world where the barriers to buying, selling and creating products online are gone
for everyone.

Leading to seamless customer experiences.
How It All Began
How It All Began

Pets.com

Launched on November 4, 1998.

They raised over $300 million for their online pet supply delivery business. And went bankrupt 268 days later becoming one of the biggest flops of the dotcom era. 1 Everyone thought e-retail was dead.

It wasn’t. It was just too early.

Timing is everything

PetFlow.com launched on January 1, 2010.

They raised over $15 million for their online pet supply delivery business and were making more than $1 million a month 365 days later, becoming one of the fastest growing online retailers in the USA. 2

A decade makes a difference.

The high cost that ultimately doomed Pets.com more than a decade ago isn't an issue.

Efficiency in everything from web services to warehousing makes it much less costly to start up, and consumers are much more comfortable shopping online for staples such as dog food.

- The Wall Street Journal
Isn’t It Ironic?

You would have been laughed out of every boardroom around the world for suggesting another Pets.com.

As it turns out, the joke is on us: models that blew up and collectively lost billions not even 10 years ago are coming back with success - and being heralded as the future of commerce. 3 Everything is being revisited.

Your Doorstep

Kozmo

For example. Kozmo was famous for its ridiculous orange outfits. Later, they were famous for going bankrupt in 2001 after raising over $267 million. 5

Yet in 2012, eBay emerged with a similar model, a 24 hour delivery service that brings you anything you want. 4

And with confidence: eBay is placing bets that eBay Now - which allows you to buy and receive local goods within an hour - will help it dominate the merging online and offline shopping experiences.

Your Groceries

Then we have Webvan . Webvan started in 1998 with the goal of revolutionizing grocery shopping, but it went bankrupt in 2001 after raising more than $790 million. 6

And now, we have Amazon ’s AmazonFresh , a grocery delivery service that’s extremely similar to . . . Webvan.

AmazonFresh, however, was careful not to make the same mistake and is expanding slowly. Despite shipping the first bag of groceries before the first Kindle , only now is the off-shoot beginning to expand out of Seattle. In June 2013, AmazonFresh expanded to Los Angeles, offering “free same-day and early morning delivery on orders over $35.”The service became available in San Francisco later that year as of October 2014; and it’s now available in New York.

Your Clothing

While modern clothing e-retailers like Gilt , Yoox and Net-A-Porter are booming, their early predecessor weren’t as lucky. 8

The poster child of the dotcom era, Boo.com , was one of the first to sell fashion apparel online. While they tried to pioneer the model, Boo.com lost $135 million in two years before closing their doors. 9

Similar models.

Different outcomes.

Imagine what the next five to ten years will bring.

Where are we headed?

The next five years will bring more change to retail than the last 100.
- Cyriac Roeding,
CEO of Shopkick

Everything will move online.

Brick and mortar stores will still exist, but often as showrooms for hands on experiences and test centers for new products. Their footprints are shrinking, and mini stores will open in apartment buildings and offices, acting as distribution spots for customers. 10

Few of us will buy products in stores, and even fewer will take them home. Most purchases will be made online and delivered with regular items like water, toilet paper, food and beauty products being scheduled on a regular basis.
Everything will be connected to the cloud, creating a new era of smart products. In addition to smartphones, we’ll have smartcupboards, smarttables, smartfridges, smartpens, smartclothing, smartcars, you name it. So your milk will reorder itself when it’s low and show up on your doorstep the next day. Your dress will organize a date with the dry cleaner before you realize it’s dirty.

The middle man will disappear, creating direct links to producers and consumers around the world. This will increase collaboration at every stage along the supply chain, resulting in more customized and personalized products and remarkable customer experiences.

The rise of the social web and endless data will open the door for predictive commerce, where businesses anticipate our needs and delight us with personalized and relevant products.

You’ll rarely pay at a cash register again. All your banking information will be stored in a digital wallet, which automatically pays for what you want using close contact technology. Flying drones and improved location-based apps on your phone will mean you get those products almost instantly.

Same day delivery, then same hour delivery will become a reality for many of us. But it won’t be as remarkable, because we’ll make more things directly in our homes.

Everything – from food to chairs to medicine – will be created in 3D printers shared in local communities and businesses, then eventually in our homes. They’re already printing robotic prosthetics, acoustic guitars and bionic ears with companies like 3Doodler working on handheld 3D pens. We’re just scratching the surface of what’s possible. 11

Google glass and China’s Baidu Eye will transform the way we interact with our environment, creating richer experiences and ultimately redefining how we live. Imagine what happens when you know everything about your immediate surroundings, and your immediate surroundings know everything about you.

Then add augmented reality to the mix, so technology merges your view of the world with computer generated sounds, video and/or graphics. And pair that with the SixthSense being developing by Pattie Maes and Pranav Mistry - so you can interact with this hyper-connected, digital world - and you’ll realize that the future of retail will be as different from today as life was before the Internet. 12

We still have a long way to go

Even though online shopping is increasing, bringing this future closer to reality, more than 90% of all transactions are still done offline. 13

However…

As technology improves, costs go down, more people have access to high speed Internet and everyone gets comfortable shopping online, we’ll move closer to a zero friction world.

Zero Friction

When it’s just as easy – or easier – to buy something from someone around the world than it is call in at the local high street store.

When paying for something online is easier than using hard paper currency.
When everyone participating in the shopping process, as both producers and consumers, is normal.

When online and offline worlds don’t exist because there’s seamless integration between them.

This is zero friction . When the barriers to create, buy and sell products online are gone, for everyone, making it just as easy, or easier, to go online and get what you want.

It’s a world of seamless customer experiences.

It’s the future.

And we’re building it faster than anyone could have predicted.

Why this book?

Zero Friction is about the evolution of e-retail, and the unnerving reality that won in the past does not guarantee success in the future.

What used to belong to large companies with their huge war chests is now available to anyone with an Internet connection. Individuals can sell products they make to customers in any city around the world without going through global corporations. This wasn’t the case five years ago. If it was, it was an exception. Today it’s becoming the norm.

Few are safe in this rapidly changing world, as the rules of the game shift almost as fast as the game itself. Giant corporations have fallen. Three person teams have risen to victory. New retail is taking over from old, but traditional retailers are fighting back to continue their dominance.

And it doesn’t stop there.

Even within the new entrants we’re seeing a struggle for power. While Amazon dominates e-commerce, its Chinese competitor, Alibaba , is growing