Advertising as Culture , livre ebook

Intellect Books - Chris Wharton

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167 pages

English

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Penned by contributors from a range of disciplines, including art history, sociology, and media and cultural studies, the essays that constitute Advertising as Culture offer an informed and critical overview of approaches to the study of advertising. These in-depth contributions explore such topics as the conceptual relationship between advertising and culture; the development of advertising through the industrial period; the nature of advertising production and reception; the relationship of advertising to a range of cultural fields such as art, fashion, and music; and developments in digital media practice.

Introduction – advertising and culture – Chris Wharton

Chapter 1: Advertising – a way of life – Tony Purvis

Chapter 2: Advertising research – John Fenwick and Chris Wharton

Chapter 3: Spreads like butter – culture and advertising – Chris Wharton

Chapter 4: Handbags and gladrags – the rise and rise of accessories in fashion and advertising – Hilary Fawcett

Chapter 5: Music and advertising – a happy marriage? – Judith Stevenson

Chapter 6: The cultural economy of death – advertising and popular music – Paula Hearsum

Chapter 7: Art and advertising – circa 1880 to the present – Malcolm Gee

Chapter 8: On-line digi-ads – David Reid

Chapter 9: Selling politics – the political economy of political advertising – Andrew Mullen

Chapter 10: Media and advertising – the interests of citizens and consumers – Monika Metykova

Sujets

Publié par	Intellect Books
Date de parution	28 janvier 2013
Nombre de lectures	1
EAN13	9781841507873
Langue	English

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