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Description
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Publié par | Self-Counsel Press |
Date de parution | 01 juin 2015 |
Nombre de lectures | 0 |
EAN13 | 9781770409804 |
Langue | English |
Informations légales : prix de location à la page 0,0030€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.
Extrait
Business Cyberbullies and How to Fight Back
Debbie Elicksen
Self-Counsel Press
(a division of)
International Self-Counsel Press Ltd.
USA Canada
Copyright © 2015
International Self-Counsel Press
All rights reserved.
Contents
Cover
Title Page
Introduction
Chapter 1: Cyberbullying, Cyber Libel, and Defamation
1. When Does Digital Content Cross the Line?
Chapter 2: The Psychology of a Cyberbully
1. What Cyberbullies Do
Chapter 3: Who Is Most at Risk?
1. How High-Profile Individuals become Targets
Chapter 4: Can You Stop Cyberbullying before It Happens?
1. Monitor and Manage Your Online Presence
2. Online Security
3. Be Mindful of All That Is Said and Presented in Your Name
Chapter 5: When a Post Crosses the Line
1. Trolls
2. Good versus Evil
3. Church Closes Food Bank Because It Attracts Poor People
4. A Word About Poor Marketing That Crosses the Line
Sample 1: Troll Advertising
5. When You Decide the Line Has Been Crossed
Chapter 6: When You Discover You Are the Target of a Cyberbully
1. You’ve Been Cyber Attacked: Now What?
2. What Not to Do
Chapter 7: The Short-Term and Long-Term Effects of Being Cyberbullied
1. Top Model Charlotte Dawson
2. Recognizing the Emotions You’ll Experience
3. The Psychological Price of Being a Businessperson
4. Financial Impact on Business
5. Can Your Business Recover?
Chapter 8: How Bullies Roll
1. Cyber Hacks
2. Harassment
3. Internet Defamation
4. Prohibited Creditor Practices
Chapter 9: The Law and Cyberbullying
1. Legislation to End Anonymity on the Internet
2. Debt Collection Laws
3. Criminal and Civil Codes and Laws
Chapter 10: Documenting Your Case
1. Take a Screenshot
Sample 2: PrtScrn Button
Sample 3: Pinterest Screenshot
2. Do a Forensic Audit
3. To Sue or Not to Sue
Chapter 11: Keyboard Cowards and Cyber Heroes: Examples of Business Cyberbullying
1. Keyboard Cowards
2. Cyber Heroes
Chapter 12: Take Back the Internet and Your Life
1. Drown the Internet with Good Content
2. Pay or Do-It-Yourself SEO
3. Taking Back Your Life: Healing from the Inside Out
4. What If We’re the Bully and We Don’t Even Know It?
5. Step into the Light and Create Your Future
Conclusion
Acknowledgments
About the Author
Notice to Readers
Self-Counsel Press thanks you for purchasing this ebook.
Introduction
Cyberbullying is not just a schoolyard issue, but you would never know it when you type the word into a search engine.
I spent a lot of hours researching the Internet for cyberbullying resources that do not refer to students, schools, and parents. The amount of links that pertained to business cyberbullying could be counted on one hand.
In reality, when any adult, particularly a celebrity, politician, athlete, or corporate executive says something stupid (or nothing at all) the Internet social-sphere lights up with an onslaught of verbal assaults.
In nearly every YouTube and article comment feed, terrible untruths, language, and outright bullying behavior can be seen.
Workplace bullies follow employees home through the computer. Stalkers, ex-boyfriends/girlfriends seeking revenge, disgruntled job candidates that were passed over, creditors, or a stranger that dislikes the color of your eyes. Haters are everywhere and they are posting trash on the Internet.
Cyberbullying is not unlike identity theft — when there is a knowing and willful malicious act to discredit another person or business’s reputation through a website or web post — that is an act of cyberbullying. It’s happening in businesses all too often.
While there are crossovers between the classroom and the boardroom with respect to how cyberbullying comes about and how to deal with it, for the most part, the schoolyard doesn’t impact a company’s balance sheet. There are issues that only adults and businesses face and children do not. The effect on commerce and trade impacts the ability to do business. Collectively, it also hurts our economies.
Most of the cyberbullying statistics regard children. Business statistics are somewhat vague and tend to be more focused on offline workplace bullying and hacking. It is difficult to put an actual number on it, but the cases we know about are alarming.
A survey released by www.workplacebullying.org says that 65 million workers are affected nationwide (United States) by what could be considered workplace bullying. While it doesn’t differentiate a virtual component, the lost production as a result of this is estimated at $180 million.
But an adult cyberbully doesn’t have to be someone from your workspace. It could be your neighbor, your client, or your supplier. It could be someone you’ve never met.
Anyone can post anything on the Internet and in social networks, even libelous, hateful comments meant to destroy a person’s credibility or business. Once it is out there, unless the owner of the site agrees, and without a court order, the likelihood is slim you can get the post removed. Then it comes down to whether you have the time and the money to spend months, maybe years, of energy and lawyers’ visits to create a libel lawsuit and fight for your reputation.
Being a member of the Internet society means you get to experience the same venom you see with the likes of (name the celebrity). Knowing this should give you pause when you see a nasty post online in a Google search that is incongruent with the rest of the posts listed under a person’s name or from what you personally know about him or her. The next time the post could be about you and there doesn’t have to be a reason.
None of us is immune.
Internet thought leader and author of the book What Happens in Vegas Stays on YouTube Erik Qualman says it is all right if there are a couple of ugly posts out there about you. It means you are human or that humans run your business. However, that still doesn’t make it any easier for you when you discover a cyberslur that completely ruins your world.
If you find yourself the target at the end of somebody’s keyboard, there are stages you will go through. There is no sugar-coating it. You will be hit emotionally. It will be devastating. You may even lose friends over it.
There are lessons to be learned from other people’s pain, and I hope to share these lessons with you in this book. This includes a list of dos and don’ts. You will need a plan and time to heal. The intention of this book is to guide you through the process.
The first thing you need to know is that you are not alone. It doesn’t matter what your profession is. When you face the wrath of a keystroke, you, your business, the nation’s most polarizing politician, and the celebrity of the week are in the same sorority.
Jennifer Miller-Bender’s story is a perfect introduction to round off this point. She fits the gamut - adult, business, and celebrity wrapped in one. You can feel the emotional stages she experienced through her story. You can see how some of her mistakes (engaging the bullies) factored into her bullies’ behaviors. As you follow her journey, you can also see the story resolve with the ultimate lesson: we can only remain true to ourselves and not let others dictate our fate, regardless of what they do to try and influence us.
Jennifer Miller-Bender got her start in Hollywood casting with Executive Producer Al Burton on the sets of Charles in Charge and The New Lassie. In the early 1990s, Jennifer worked in casting and with the Matthau Company. Besides casting, she was a talent scout, in management, and raised funds for films. In the late 1990s, she acquired a lease from DreamWorks for the 22nd floor of the Universal Building, where her company JMCasting was housed until 2003.
She owned Model Search Magazine and scouted talent all over the nation from 1988 until 2000 for both modeling and as an early casting tool. From 2003 to 2008, she went to MTSC Productions in Las Vegas, where she cast and co-produced, as well as acquired sponsors, product placement, and advertising for the USA World Showcase. She found and developed Grandma Lee and the singing superstar from America’s Got Talent: Jackie Evancho.
Jennifer has worked with all the major studios, including Universal, Warner Brothers, FOX, Disney, and Paramount. She worked with Bill Dance Casting, Central Casting, Aaron Spelling, Al Burton, Ron Howard, Frank Darabont, Scott Mednick, Dennis Quaid, Walter Matthau, Charlie Matthau, Jack Lemmon, Sissy Spacek, Kevin Kline, and many more.
When Jennifer met her husband, she left Los Angeles and moved with him to Arizona. They commuted back and forth from Phoenix to California about three weeks each month so she could continue her work in entertainment.
She raised her kids in Arizona many years prior, and back then, that state was considered one of the top three places in the US to film movies. Since then, it had dropped to the bottom. So naturally, she wanted to he