Surfing the Asian Wave , livre ebook

Marshall Cavendish International - Steve McGinnes

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95 pages

English

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The world has changed. Asia and the West have converged, and the old borders, rules and ways of working no longer apply. This is the new global reality, and to succeed in it you need to understand how the other half of the world thinks, talks and acts. As individuals, businesses, nations and a species, our biggest challenges and opportunities are now unarguably global. The key skill of the 21st century will be the ability to interact effectively across the Asia/West intersection and the new blended world. This book combines first-hand experiences from thinkers, leaders and business people across multiple industries with robust academic research, then distils them into clear insights, actions and behaviours the reader can apply in real life. Each chapter focuses on a single topic area in which Asia and the West diverge in terms of thinking, tradition, behaviours and values, and where the biggest and most common mistakes are made. Chapters can be read in isolation, in sequence or re-read when needed. Topics include: Power, Family, Corruption, Face, Risk, and Relationships. Surfing the Asian Wave is an exhilarating guide to succeeding amid the 21st century's seas of disruption. Get ready for the ride.

Sujets

Gestion et management

Economic growth

Asia

Informations

Publié par	Marshall Cavendish International
Date de parution	28 novembre 2019
Nombre de lectures	0
EAN13	9789814868846
Langue	English

Informations légales : prix de location à la page 0,0600€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

2020 Steve McGinnes
Published in 2020 by Marshall Cavendish Business An imprint of Marshall Cavendish International

All rights reserved
No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. Requests for permission should be addressed to the Publisher, Marshall Cavendish International (Asia) Private Limited, 1 New Industrial Road, Singapore 536196.
Tel: (65) 6213 9300. Email: genref@sg.marshallcavendish.com
Website: www.marshallcavendish.com/genref
The publisher makes no representation or warranties with respect to the contents of this book, and specifically disclaims any implied warranties or merchantability or fitness for any particular purpose, and shall in no event be liable for any loss of profit or any other commercial damage, including but not limited to special, incidental, consequential, or other damages.
Other Marshall Cavendish Offices:
Marshall Cavendish Corporation, 99 White Plains Road, Tarrytown NY 10591-9001, USA Marshall Cavendish International (Thailand) Co Ltd, 253 Asoke, 12th Floor, Sukhumvit 21 Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand Marshall Cavendish (Malaysia) Sdn Bhd, Times Subang, Lot 46, Subang Hi-Tech Industrial Park, Batu Tiga, 40000 Shah Alam, Selangor Darul Ehsan, Malaysia.
Marshall Cavendish is a registered trademark of Times Publishing Limited
National Library Board, Singapore Cataloguing in Publication Data
Name(s): McGinnes, Steve.
Title: Surfing the Asian Wave : How to survive and thrive in the new global reality / Steve McGinnes.
Description: Singapore : Marshall Cavendish Business, 2020.
Identifier(s): OCN 1124641054 | e-ISBN: 978 981 4868 84 6
Subject(s): LCSH: Corporate culture-Asia. | Business etiquette-Asia. | Success in business-Asia.
Classification: DDC 650.1095-dc23
Printed in Singapore
For John, who always wanted me to see the things that he never got the chance to. I love and miss you.
And the end of the fight is tombstone white with the name of the late deceased, and the epitaph drear: A fool lies here who tried to hustle the East. - Rudyard Kipling
Contents
Introduction
Tools, Terms Tips
1: Relationships
2: Power
3: Family
4: Gender
5: Hierarchy
6: Standing Out
7: Character
8: Time Perception
9: Risk Face
10: Seeing Context
11: Corruption Cronyism
Fieldwork
Final Words
Acknowledgements
Introduction
Just before a tidal wave hits, the tide gets pulled way out. The water just disappears.
I read about a young girl standing on a beach just before a tsunami. She watched the water disappear and she knew what it meant. She wasn t an expert, but she had learnt a little about tidal waves at school.
Whilst other people on the beach just watched, she guided her family and friends to higher ground. Having just enough relevant, actionable information, at the right time - that s what counts.
- Dane, consultancy director, 20-year Asia veteran
Our biggest challenges and greatest opportunities are global.
The climate catastrophe that will impact us all, a potential economic collapse that will destroy businesses and erase the savings of millions, the rise of political and religious extremism - all these are global problems that can only be solved by cross-border, cross-country and cross-cultural solutions.
The better we understand each other, the more likely we are to find solutions together to prevent these catastrophes.
At the same time, our greatest chances for success, reward and growth as countries, businesses and individuals are also global. Opportunities now lie beyond national borders and cultures. Your future success will be global.
But we can t succeed at what we don t understand.
This is not an academic study, travel guide or traditional business book. It is a book that addresses and prepares you for one of the single biggest changes in human history. A change that if you ride it, could lift you to the top of your chosen field, or ignored will rush right over the top of you and leave you gasping for air.
The world-changing collision of Asia and the West is happening. Understanding how to navigate, act and lead in the new converged world will become the most valuable, sought-after and useful skill that any 21st-century professional can possess.
How have we got here? Technology has brought humanity together, yet simultaneously isolates us as individuals. Each of us has a public social media voice through which we can speak to millions, whilst the world s mass media is tightly controlled, promoting the agenda of a handful of moguls who operate far beyond national borders. The global population continues to grow worryingly, and huge demographic shifts put pressure on governments to support those too young or too old to work. We subject the planet to unprecedented abuse, whilst simultaneously spending more than ever on our own personal health and well-being.
Yet underneath it all, like two giant tectonic plates, the West and Asia are crashing together. As the ground buckles beneath us, all of the activity, progress, fear and hope on the surface will be impacted. Mountains will shake, buildings will fall and tidal waves will hit the coastlines of our cultural and economic islands.
These are unprecedented shifts, and we simply cannot predict exactly what is going to happen. But we can be prepared for it.
Business leaders are trying to stay ahead of the waves. The Economist Intelligence Unit reported that the majority of the CEOs they questioned were now looking to emerging markets for their new customers. Some 71% of them intended to have more people on the ground in new countries, and in the next three years, 78% intended to have more cross-cultural teams.
The biggest blocker to their future success? They believed it was cross-cultural misunderstandings.
The real challenge is the unknown unknowns. Things that we are so ignorant about that we don t know they are things we are ignorant about. If we know that we don t know something, we can at least try to find out about it. If we don t know that we don t know, well, then we are simply lost.
- Simon, finance director, 15 years in Asia
As with any large sociological, cultural or economic shift, there are pockets of resistance, pushback and challenge.
Seen up-close, these counter-movements may seem as though they are themselves major forces for change, e.g. the government initiatives, legislation and popular movements that are in opposition to globalisation, pushing back on the mass movements of people and the economic interdependency of East and West. China and the US s trade tariff bickering, politicians taking a populist anti-immigration stance and anti-globalisation protesters all make a lot of noise, for a while, but slowly and quietly things continue on the same path of convergence as before.
Despite his advisers telling him otherwise, Canute was unable to hold back the tide. Neither will those opposing economic globalisation be able to hold back what is the tide of the times. There are people who hope to break the interdependence of the world s economies. And some even advocate decoupling the world s two largest economies. Such intentions, which have become evident since the trade frictions escalated between China and the United States, are trying to halt the momentum of economic globalisation. But history will ultimately prove them foolish.
- Zhou Shuchun, Editor-in-Chief, China Daily
On the other side of the convergence, the American journalist George Packer once wrote that rejecting globalisation is like rejecting the sunrise . You can dispute it as much as you want, but it is going to happen anyway.
This book s division of the world across a single axis is too basic, binary and oppositional for many people s tastes. It is true that the world is much more complex and nuanced than this. But I would respond that the perfectly nuanced, detailed, deep, robust and unarguably definitive study doesn t exist, and if it did, it would be too big to read and too detailed to apply in the real world.
This book is built on the insights and experience of real people, leaders in their fields, who have often learnt the hard way, and are happy to pass on that learning, so you don t have to learn the hard way too. The key points they make are further developed with the support of solid academic findings from respected sources, and sometimes my own humble thoughts and insights. Each chapter contains a list of suggestions for how you can use the key points in the real situations you will find yourself in.
Our best hope of surviving and thriving in this new global reality - as individuals, businesses and even nations - is through understanding each other better. At this point in history, the Other that the West needs to better understand is Asia.
This is not a one-directional shift - we should not need to prepare for a future in which the West will be consumed or subjugated by Asia. This truly is a convergence. The future will be a combination of both sides. Asia will increasingly feel the influence of the West, and in a similar fashion to us, they will have to understand the West better than they do now in order to succeed.
The impact may feel one-sided because from our perspective we are only seeing the impact that Asia is having on us. But from the other viewpoint, our impact on Asia is just as dramatic and requires a similarly steep learning curve.
Both sides are going through this together - another thing we have in common. Asia and the West trade more, invest more, share more, interact more and are more mutually reliant on each other than ever before in history. I believe this is the result of the sheer momentum that the tectonic plates have built up, and what we are seeing is cultures and economies getting pushed into each other, and previously separate worl