Programmatic Media Buying A Complete Guide - 2021 Edition , livre ebook

Emereo Publishing - Gerardus Blokdyk

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145 pages

English

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Can that prior experience be associated to the personnel instead of the firm/organization?
Does the business have long-term objectives aligned to what the business wants to achieve?
Does your organization have the number of staff and appropriate facilities to do the work?
How do you ensure you are offering your clients the best postcampaign reporting possible?
What industry trends are you seeing and how are you taking advantage within consulting?
What is it about premium video that creates nuances and unique approaches to programmatic?
What motivated you to include programmatic TV strategies as part of your media campaigns?
What short-term programmatic approach should you be taking to achieve medium-term goals?
Will ecosystems be more successful than the vertically integrated companies of the past?
Will the number of programmatic technology companies grow or shrink over the next 3 years?

This Programmatic Media Buying Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Programmatic Media Buying challenges you're facing and generate better solutions to solve those problems.

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Programmatic Media Buying investments work better.

This Programmatic Media Buying All-Inclusive Self-Assessment enables You to be that person.

INCLUDES all the tools you need to an in-depth Programmatic Media Buying Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of Programmatic Media Buying maturity, this Self-Assessment will help you identify areas in which Programmatic Media Buying improvements can be made.

In using the questions you will be better able to:

Diagnose Programmatic Media Buying projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.

Implement evidence-based best practice strategies aligned with overall goals.

Integrate recent advances in Programmatic Media Buying and process design strategies into practice according to best practice guidelines.

Using the Self-Assessment tool gives you the Programmatic Media Buying Scorecard, enabling you to develop a clear picture of which Programmatic Media Buying areas need attention.

Your purchase includes access to the Programmatic Media Buying self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.

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Gestion et management

Informations

Publié par	Emereo Publishing
Date de parution	04 novembre 2020
Nombre de lectures	0
EAN13	9781867478560
Langue	English

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