Orbit Shifting Innovation , livre ebook

Random House Publishers India Pvt. Ltd. - Rajiv Narang

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187 pages

English

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Orbit-shifting innovation happens when an area that needs transformation, meets an innovator with the will and the desire to create, and not follow history. At the heart of the orbit shifting innovation, is the breakthrough that creates a new orbit and achieves a transformative impact. Businesses, social enterprises, and even governments need orbit-shifting ideas to create a transformative impact. But how does that groundbreaking idea come about, and what translates it into actuality? Charting the vast landscape of orbit-shifting innovation and innovators across countries, cultures, and industries, Orbit-shifting Innovation brings to the fore the moving force that drives orbit-shifters to take on a transformative challenge and to navigate the pitfalls and obstacles in making it happen. Orbit-shifting Innovation comprehensively outlines and delves deep into what it really take to ensure that an orbit shifting idea is grown into an in market success model with all the richness and potential of the original aspiration.

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Gestion et management

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Publié par	Random House Publishers India Pvt. Ltd.
Date de parution	15 novembre 2013
Nombre de lectures	0
EAN13	9788184005042
Langue	English

Informations légales : prix de location à la page 0,0660€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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Praise for the Book
The insights contained in this book will enable organizations to break the bonds of gravity and the mental shackles that keep them from reaching the next orbit. Compulsory reading for businesses that aspire to be innovative - Anand G. Mahindra , Chairman, Mahindra Group
Orbit-shifting Innovation is a fantastic journey. It took us beyond the boundaries of the industry and turned into a goldmine of refreshing insights and pathbreaking ideas - Michiel Leijnse , Global Brand Director, Water Innovation, Personal Care Category, Unilever, UK
Change is constant. Thus the ability to recognize paradigm changes and act on a leading basis is crucial to continued success. Orbit-shifting Innovation brings an exceptional thinking processes that can facilitate organizations to reinvent themselves successfully. Strongly recommended based on personal experience Anuroop (Tony) Singh, Ex CEO, Vice Chairman, Max Group Inspiring and insightful, it will energize leaders to brave the odds and make the next orbit-shift happen - Harsh C Mariwala , CMD, Marico Innovation Foundation
Orbit-shifting Innovation is a pioneering approach that can take diverse groups and introduce new thought paradigms to drive innovation. I have never worked with any other approach that could do this better. It builds the courage to target high value/ high risk projects that can disrupt existing markets. I have no hesitation in recommending it for the toughest innovation projects - Neal Matheson , Chief Technology Officer (CTO) for the Consumer Products, Johnson Johnson, US
Orbit-shifting Innovation is a truly insightful and inspiring book. It will move organizations into rethinking and even reinventing innovation - Dr R A Mashelkar , National Research Professor, Chancellor, AcSIR President, Global Research Alliance CSIR-National Chemical Laboratory, Polymer Science Engineering Building
Orbit-shifting Innovation constantly impresses one, as I have never come across an approach that balances ideas and paradigms with such an ease, to successfully confront gravity and discover the orbit-shifting idea-Erehwon is leading the way - Carsten Hallund Slot , Vice President Corporate Research Innovation, Arla Foods, Denmark
Orbit-shifting Innovation provokes us to step out of our prevailing industry and organizational paradigms, and re-visualize our markets, customers and businesses, for what they could be - Pawan Goenka , Executive Director President, Automotive Farm Equipment Sectors, Mahindra Mahindra Ltd.
ORBIT SHIFTING INNOVATION
THE DYNAMICS OF IDEAS THAT CREATE HISTORY
RAJIV NARANG DEVIKA DEVAIAH
Published by Random House India in 2013
Copyright Erehwon Innovation Consulting Pvt. Ltd. 2013
Random House Publishers India Private Limited Windsor IT Park, 7th Floor, Tower-B A-1, Sector-125, Noida-201301, UP
Random House Group Limited 20 Vauxhall Bridge Road London SW1V 2SA United Kingdom
This eBook is copyright material and must not be copied, reproduced, transferred, distributed, leased, licensed or publicly performed or used in any way except as specifically permitted in writing by the publishers, as allowed under the terms and conditions under which it was purchased or as strictly permitted by applicable copyright law. Any unauthorised distribution or use of this text may be a direct infringement of the author s and publisher s rights and those responsible may be liable in law accordingly.
EPUB ISBN 9788184005042
To our parents ,
who encouraged us to step out and
foray into the unknown
Contents
Introduction
SECTION 1: ORBIT-SHIFTS THAT CREATED HISTORY
Chapter 1 Orbit-shifts that Created History
SECTION 2: SEEDING ORBIT-SHIFTING INNOVATION
Chapter 2 Confronting Gravity
Chapter 3 Take on an Orbit-shifting Challenge and Burn the Bridge
Chapter 4 Breaking through Mental Model Boundaries
Chapter 5 Orbit-shift Insighting
SECTION 3: COMBATING DILUTION IN EXECUTION
Chapter 6 Overcoming Walls of Doubt-Excite and Enrol Stakeholders
Chapter 7 Navigating the Fog-Overcome Daunting Obstacles
Chapter 8 In-market Versioning and Fissioning
SECTION 4: LEADING ORBIT-SHIFTING INNOVATION
Chapter 9 Ascending the Orbit-shift Mountain
Chapter 10 What Differentiates Orbit-shifters?
References
Notes
Acknowledgements
A Note on the Authors
Introduction
O RBIT-SHIFTING INNOVATION HAPPENS when an area that needs transformation meets an innovator with the will and desire to create, and not follow, history. At the heart of an orbit-shifting innovation is the breakthrough that creates a new orbit and achieves a transformative impact. Quality for Japan and technology for Israel have been transforming agents.
Making innovation the transforming agent for the organization and the nation: this is the mission that has inspired us, over the last twenty-two years, to take on over 250 orbit-shifting innovation challenges across industries, cultures, and countries.
Spearheading waves of innovation challenges, we repeatedly found ourselves faced with more questions and fewer answers. In spite of the existence of numerous theories of innovation, we were still confronted with a series of unanswered questions. Orbit-shifting Innovation is the result of a twenty-year quest to find answers for the unanswered questions of innovation.
This book offers a first-hand insight into the dynamics of making Orbit-Shifting Innovation happen. It is not theoretical; it is based on insights drawn from twenty-two years of work and research with organizations in making orbit-shifting innovation happen. It is not an academic, but a practitioner s point of view.
It draws from three powerful insight sources:
1.
Cutting-edge insights drawn from over 250 breakthrough innovation missions that we have led and facilitated. These missions are spread across industries and sectors. The spectrum of industries includes telecom, information technology, FMCG, consumer durables, energy, banking, media, pharma, and social enterprises and public services.
2.
Deep insight into leadership mindsets that spur or limit innovation. This is a result of our Gravity Diagnostics and strategic transformational interventions with top leadership teams from across 150 organizations.
3.
This book is also a result of first-hand research and insight into orbit-shifting innovation across sectors. Our focused and ongoing research has uncovered over 100 orbit-shifters and what differentiates them.

This book brings a rare insight into the oft-asked question: What are the real dynamics of executing an orbit-shifting innovation? And it does so with focus on the dynamics of conceiving an innovation too.
The book s approach is not mechanistic; it brings alive the human endeavour that is intrinsic to innovation. It illustrates the excitement and the pains in making orbit-shifting innovation happen. It also defines a framework to navigate innovation, a framework that takes into account the premise that innovation is inherently about the unknown, and therefore cannot be managed, but has to be steered. It is a comprehensive counterpoint to the stage-gate process, which so far has only played the role of controlling innovation.
Surfing through these multiple uncertainties that confront innovation has unearthed many innovation myths that still need to be busted, which is what this book sets out to do.
At the outset, this book strives to democratize innovation. It puts the spotlight on innovators and innovation from across industries, countries, and cultures that can truly stand shoulder to shoulder with iconic innovators like Steve Jobs and Richard Branson. It deliberately expands the innovation canvas beyond business to encompass orbit-shifting innovations that have led to social and public service transformation.
The first innovation myth we have always found ourselves confronting is at the heart and soul of every innovation endeavour-the WHY of innovation. The world, we find, has gotten seduced with the romance of innovation. Most managers interested in innovation have become mesmerized with NEWNESS to such an obsessive extent that, What s new about this idea is almost always the first evaluative question. This book starts by busting the newness myth and highlights that orbit shifting is the real passion and the driving purpose and innovation is merely the means to make the orbit shift happen .
In the course of our innovation journey, we have come across many organizations that start by saying, The problem is not ideas, we have over 3,000 ideas-the problem is execution . Digging deeper, what we have almost always uncovered is that what appears to be a multitude of ideas is rooted in only a few and limited ways of thinking. The many ideas are often restricted to the conventional, more of the same track. This busts the myth that innovation equals ideation . In reality, we have found that an orbit-shifting innovation emerges not with the search for ideas but by uncovering boundaries . What this book will provide is the realization that creating breakthroughs needs us to move from ideation to recognizing and then breaking through mental model boundaries .
This book brings to the forefront our painful realization that most big ideas don t get killed, they just get diluted . It brings insights into overcoming execution obstacles. Most innovation journeys almost always end with the emergence of a powerful new idea. The strategists in organizations believe they are the thinkers and their role ends with the identification of the big idea. The execution is left to the implementers. This book ruthlessly busts the myth. As much, if not more, innovative thinking is needed to execute a new idea as the one that was required to come up with it .
Having assimilated the concept of orbit-shifting innovation, what does it take to activate it? This question has led us to bust another well-established myth that breakthrough innovation starts with an out-of-the-box idea. Orbit-shiftin