Summary of Dan S. Kennedy's The Ultimate Sales Letter, 4th Edition , livre ebook

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28 pages

English

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Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The old adage says that you can't understand someone else's situation unless you've walked a mile in his shoes. This is a good adage for entrepreneurs to remember, as they try to understand the situation of their customers, clients, and employees.
#2 Out of touch with your customers or prospects. The more in touch you are, the more likely your success. Ask yourself some smart questions to help you understand your customers and prospects.
#3 To write effective emails, you must first understand and connect with your customers. You can do this by analyzing their habits, desires, and frustrations.
#4 You must determine in advance what your customers' priorities are, and address them, not your own. You must also consider the benefits to your company and the costs of giving before deciding to contribute to a cause.

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Publié par	Everest Media LLC
Date de parution	26 mars 2022
Nombre de lectures	0
EAN13	9781669366744
Langue	English
Poids de l'ouvrage	1 Mo

Informations légales : prix de location à la page 0,0150€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

Insights on Dan S. Kennedy's The Ultimate Sales Letter, 4th Edition
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6 Insights from Chapter 7 Insights from Chapter 8 Insights from Chapter 9 Insights from Chapter 10 Insights from Chapter 11 Insights from Chapter 12 Insights from Chapter 13
Insights from Chapter 1

#1

The old adage says that you can't understand someone else's situation unless you've walked a mile in his shoes. This is a good adage for entrepreneurs to remember, as they try to understand the situation of their customers, clients, and employees.

#2

Out of touch with your customers or prospects. The more in touch you are, the more likely your success. Ask yourself some smart questions to help you understand your customers and prospects.

#3

To write effective emails, you must first understand and connect with your customers. You can do this by analyzing their habits, desires, and frustrations.

#4

You must determine in advance what your customers' priorities are, and address them, not your own. You must also consider the benefits to your company and the costs of giving before deciding to contribute to a cause.

#5

To market to dentists, you must understand what motivates them, what keeps them awake at night, and what the current desirable carrot is to them.

#6

The Arthritis Foundation Telethon has moved to Channel 10, and is offering a wider range of Sponsor Opportunities to businesses of all sizes in the Phoenix area.

#7

Acquiring a deep understanding of your customers should not be short-circuited by any writer at any time. As you are writing sales copy, you should always be aware that your assumptions about your customers might be flawed, and that they might be damaging your sales letters.

#8

The Collier Principle states that you should enter the conversation that your customer is already having with himself. Know what interests your customer, and start your conversation with them by addressing it.

#9

If you're writing a letter to promote a product, use it as a consumer would. If you're writing a letter to promote a service, use it yourself if possible. Go talk to those who do use it. Talk to people who use a competitive service.

#10

The secret to writing effective copy is to list every possible feature and benefit, then organize them by importance. The use of the hidden benefit is an advanced copywriting technique that emphasizes a significant but hidden benefit of your product or service.

#11

People are very contrary creatures. You offer them a perfectly good offer and they still don’t respond. Why not. I believe it was Yogi Berra who said, When people don't want to come to the ballpark, there ain't nothing that can keep 'em from not coming.

#12

Admit and openly discuss the drawbacks of your offer, and your credibility increases on most of your letter recipients' charts. This is called damaging admission copy.