Magic Blackberry , livre ebook

Marshall Cavendish International (Asia) PTE LTD - David Thompson

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62 pages

English

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Employabilité, métiers et formations

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Publié par	Marshall Cavendish International (Asia) PTE LTD
Date de parution	10 juillet 2010
Nombre de lectures	0
EAN13	9789814312912
Langue	English

Informations légales : prix de location à la page 0,0450€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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The Magic BlackBerry is a simple and engaging story which highlights how you can ensure your email, SMS, or IM missives supercharge, rather than kill your career. This book will do for electronic communication what Who Moved My Cheese did for change.
- Ian Gotts, author, speaker, technology entrepreneur

A charming story that somehow gets under the skin, so much so that I found myself reflecting on the truths within the tale not just at work but even in my sleep.
- Dan Collins, Founder, Fresh Group

Another insightful masterclass from David Thompson - an essential read for all those tethered to their BlackBerry !
- Sue Murray, Partner, The Murray Fernandez Partnership

A refreshingly creative and practical look at the cult of the BlackBerry. Repent before it s too late! Pack this gem in your bag the next time you re travelling. A great little read.
- Daniel H. Pink, author of
A Whole New Mind and Drive

The Magic BlackBerry is one of those powerful stories that helps us become the-best-version-of-ourselves.
- Matthew Kelly, New York Times bestselling author of
The Dream Manager

Read this modern day fable before you hit the Send key on your BlackBerry or iPhone - you ll be glad for the lessons you learned.
- Rob Yeung, director at Talentspace and author of Confidence:
The art of getting whatever you want
Copyright 2010 David Thompson
Reprinted 2010 (twice)
First published in Singapore in 2010 by Marshall Cavendish Business
An imprint of Marshall Cavendish International
PO Box 65829
London EC1P 1NY
United Kingdom
and
1 New Industrial Road, Singapore 536196
genrefsales@marshallcavendish.com
www.marshallcavendish.com/genref
Other Marshall Cavendish offices: Marshall Cavendish International (Asia) Private Limited, 1 New Industrial Road, Singapore 536196 Marshall Cavendish Corporation, 99 White Plains Road, Tarrytown, NY 10591 Marshall Cavendish International (Thailand) Co Ltd. 253 Asoke, 12th Flr, Sukhumvit 21 Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand Marshall Cavendish (Malaysia) Sdn Bhd, Times Subang, Lot 46, Subang Hi-Tech Industrial Park, Batu Tiga, 40000 Shah Alam, Selangor Darul Ehsan, Malaysia
Marshall Cavendish is a trademark of Times Publishing Limited
The right of David Thompson to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988.
All rights reserved
No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of the copyright owner. Request for permission should be addressed to the publisher.
The author and publisher have used their best efforts in preparing this book and disclaim liability arising directly and indirectly from the use and application of this book.
All reasonable efforts have been made to obtain necessary copyright permissions. Any omissions or errors are unintentional and will, if brought to the attention of the publisher, be corrected in future printings.
The Trademark Blackberry is owned by Research in Motion Limited and is registered in the United States and may be pending or registered in other countries. Marshall Cavendish International is not endorsed, sponsored, affiliated with or otherwise authorized by Research in Motion Limited. The Magic Blackberry is an unofficial, independent publication, and is not affiliated with, nor has it been authorized, sponsored or otherwise approved by Research in Motion Limited.
A CIP record for this book is available from the British Library
ISBN 978 9 814 31291 2
Front cover design by Opalworks
Page design by Lock Hong Liang
Printed and bound in Great Britain by TJ International Ltd, Padstow, Cornwall

ACKNOWLEDGEMENTS
I believe it is important to recognise people who have helped, supported, and guided you, often without their even knowing it. I am blessed with friends and colleagues who do that all the time, and I want to take this opportunity to say a few thank you s. Firstly, a big thank you to Martin Liu, my publisher, and his global team at Marshall Cavendish. Martin gave me my first break, for which I will always be grateful, and has continued to support and champion my career as a writer - this book is testament to his support.
I would like to acknowledge a number of people whose support and encouragement (in spite of the occasional challenge!) are extremely important to me: Struan Robertson, Greg Lowe, Richard Cleverly, Sam Allen, Camilla Arnold, Dan Collins, Sally Atkinson, Neil and Becks Hoskings, and Diana Boulter. A special thank you to Martyn Wright and Richard Colgan; and also Sue Murray for being such champions of mine. I am grateful to all those who have provided comments for the book, especially Dan Pink, Matthew Kelly and Rob Yeung, whose achievements as authors have been a great source of inspiration to me.
And to Dax, a thank you never seems enough. Your support and encouragement makes it all possible.
And finally, to my readers: thank you for buying and reading this. I wish you every success.
Jack Logan was an unremarkable man. That s not to say that he wasn t a good man - he most certainly was. There was just nothing remarkable about him. Until his life changed in a quite remarkable way, that is.
Jack had obediently followed the well trodden path: marriage, kids, career, and not much else. Like most other people he knew, he dutifully followed the rut of his career, the great white hope being that maybe one day, just maybe, he would be able to pay off his mortgage and finally take some time for himself. In a reflective moment, he would sometimes fast forward a decade and a half into the future and think of the cost of putting his two boys, Daniel and Patrick, through college. Allowing his mind to drift a few years further, he considered helping them climb the first rung of the property ladder, get married, and the rest. It was usually at this point, when the fear of eternal financial imprisonment began creeping into his already-the-wrong-side-of-normal-blood pressure, that he would make like an Etch-a-Sketch, shake his head, and erase the image from his mind. He couldn t bring himself to think about it.
Which is why unremarkable just wasn t going to cut it. But, unremarkable Jack was, and at 37 already more than halfway into his career, he knew he was pretty much set in his ways. Deep down, he also knew that those ways were never going to bring home the big bucks.
Which is why one day when, quite by accident, he was handed an opportunity, as unusual as it was remarkable, he couldn t believe his luck. He just never figured that he would need quite so much belief.
It was the end of a very busy day. Only a few short years ago, weekends were hands down the busiest days of the week. Nowadays though, with the growth of the internet, the arrival of the budget airline, and the sense that the world was becoming a global village , Jack found that, increasingly, every day was a busy day. As a result, he would be run ragged by day s end. Today was no exception.
As Head of Operations at Soar , Jack s days were rich and varied, although these weren t always the words that he would use to describe them. He had been with the company since it started a handful of years ago, amongst the melee of budget airlines that had started up around the same time. Soar was different though. They catered for people who wanted a reasonably priced flight, but didn t want to feel that they were being transported like battery chickens. Instead, Soar presented the thinking person s alternative. The airplanes were the same as any other airline s of course, but the cabins, having been designed by the interior designer du jour to great PR and fanfare, gave the airline a more stylish and sophisticated feel. The food and drinks were available for purchase much like on any airline, but Soar used intangible factors to differentiate itself - largely centred around the customer experience. With flight attendants dressed head-to-toe in black, white leather seats trimmed in silver, and the presence of a cocktail mixologist on each flight, Soar continued to attract column inches, collectively garnering this new airline the kind of exposure that money simply couldn t buy, and in record time. As a result, it had swiftly secured a stellar reputation, a healthy share of the market, and a growing base of loyal customers all of which were the envy of its competitors.
Soar s high profile novelties differentiated it from the other players in the crowded skies and certainly attracted the global media s attention, but they were also loss leaders. It was down to Jack, as Head of Operations, to find ways to keep costs down so as to keep Soar s appearances up . In an industry that was budget conscious by nature, cost cutting was a challenge that provided Jack with more than his fair share of stress and frustration.
But that was just the financial side of keeping the airline in the air. In addition, the responsibilities for the check-in procedures and staff, the baggage handling, and the customer service agents all came under Jack s wing. His working days were lived in a world where every second counted, and every day was an opportunity for disaster: staff sickness that would affect the speed of check-in, injured baggage handlers that would slow down the loading of the plane, food not arriving from the offsite caterers, and customers arriving late at the gate. All these could impact the take-off time of every flight, every day. And for every minute over the allotted take-off slot, there were penalties - and hefty ones at that. It wasn t just the airline s balance sheet that was impacted; so too was Jack s performance-related bonus.
As every minute after the take-off time ticked by, Jack watched his bonus shrink before his very eyes. The net result of living with this constant pressur