Own Any Occasion , livre ebook

Association for Talent Development - Erik Palmer

Découvre YouScribe en t'inscrivant gratuitement

Je m'inscris

Obtenez un accès à la bibliothèque pour le consulter en ligne
En savoir plus

111 pages

English

Vous pourrez modifier la taille du texte de cet ouvrage

Obtenez un accès à la bibliothèque pour le consulter en ligne
En savoir plus

A propos
Informations
Extrait

Description

The world is your stage. Own it.

Great speaking does not come easy. But even the wallflowers among us can’t avoid speaking forever. In Own Any Occasion, speaker and educator Erik Palmer taps into his vast experience to simplify the process of extraordinary speaking, whether you’re giving a wedding toast or preparing for a one-on-one sales call. His approach is equal parts preparation and delivery: Never speak unless you have something worth saying, and never let a poor performance diminish a good message.

In 11 steps, Palmer shows readers how to craft the perfect message and captivate audiences with exceptional delivery, no matter the circumstance. He demonstrates that the steps to impress when you meet your in-laws for the first time are the same ones that will help you succeed in front of an auditorium full of executives. Whether your audience is large or small, your message personal or professional, Palmer’s easy system will help you become the best speaker you can be in any situation.

Own Any Occasion is for anyone who wants to master the art of speaking well, from first-time presenters to seasoned pros looking for a new process. Give yourself the tools to impress every listener and develop a more confident you.

Sujets

Efficacité professionnelle

Efficacité

Business

Economics

Training

Employabilité, métiers et formations

Informations

Publié par	Association for Talent Development
Date de parution	01 octobre 2017
Nombre de lectures	0
EAN13	9781562867713
Langue	English

Informations légales : prix de location à la page 0,0998€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

© 2017 ASTD DBA the Association for Talent Development (ATD)
All rights reserved. Printed in the United States of America.
20 19 18 17 1 2 3 4 5
No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, please go to www.copyright.com , or contact Copyright Clearance Center (CCC), 222 Rosewood Drive, Danvers, MA 01923 (telephone: 978.750.8400; fax: 978.646.8600).
ATD Press is an internationally renowned source of insightful and practical information on talent development, training, and professional development.
ATD Press 1640 King Street Alexandria, VA 22314 USA
Ordering information: Books published by ATD Press can be purchased by visiting ATD’s website at www.td.org/books or by calling 800.628.2783 or 703.683.8100.
Library of Congress Control Number: 2017948359
ISBN-10: 1-56286-685-0 ISBN-13: 978-1-56286-685-3 e-ISBN: 978-1-56286-771-3
ATD Press Editorial Staff Director: Kristine Luecker Manager: Melissa Jones Community of Practice Manager, Career Development: Sue Kaiden Developmental Editor: Christian Green Text Design: Iris Sanchez Cover Design: Faceout Studio, Derek Thorton
Printed by Versa Press Inc, East Peoria, IL
Contents
Introduction
Part 1: Before You Speak
1. Step 1: Audience
2. Step 2: Content
3. Step 3: Organization
4. Step 4: Looks
5. Step 5: Visual Aids
Part 1 Postscript: VOCAL Preparation
Part 2: As You Speak
6. Step 6: Poise
7. Step 7: Voice
8. Step 8: Life
9. Step 9: Eye Contact
10. Step 10: Gestures
11. Step 11: Speed
Part 2 Postscript: As You Speak
Part 3: Creating and Performing in Action
12. 11-Step Speaking in the Digital World
13. 11-Step Speaking in Training
14. 11-Step Speaking for Managers
15. 11-Step Speaking in the Workplace
16. 11-Step Speaking for Social Situations
Acknowledgments
References
About the Author
Index
For Greg and Ross, who became excellent speakers and fine men. I’m proud of you.
And for Anne, who listened and encouraged.
Introduction
Speaking matters.
You know that. And you recognize the great benefits that come with being well spoken. But you also know that oral communication skills can always be improved. Even brilliant, successful people, some with careers that involve daily high-level oral communication, still seek help. They don’t feel confident or competent in all speaking situations. Let me share some personal examples of people who were motivated to seek my help.
Michael was the chief justice of the Supreme Court of a western state. Every year, when the new session of the legislature convenes, the assembled houses hear the “State of the State” from the governor and a “State of the Judiciary” from the chief justice. Michael wanted help crafting and delivering his speech. He believed the ones he’d given in the past were not as impressive as they could have been.
Dan works for one of the world’s largest mining companies. He is a master electrician, and had trained electricians for a local company for years before being hired by his current employer. He was such a good electrician that his new employer tasked him with developing and delivering training materials for company electricians around the globe. He wasn’t confident about his communication skills.
Katie was asked to facilitate a meeting of nurses to develop a better pressure-ulcer prevention program at the health facility they worked for. She was not satisfied with the training materials, but didn’t have a clear idea of what could be improved.
Scott worked for a firm that helps retail clients find locations in shopping centers. While he was fine handling paperwork, he wanted to be part of the discussions with clients, where the big money was made.
Karla worked for a large CPA firm. Because of a new promotion, she began leading weekly meetings for her staff, but she didn’t feel comfortable leading meetings.
Kelly was tasked with creating webinars for an association of nursing-home therapists. Now, therapists everywhere would be able to see and hear her, rather than just read the articles she had been writing for the association’s journal.
Tom, a family practice doctor, was chosen to head all the family practice doctors affiliated with a major hospital. The new position required speaking in front of many doctors. Debbie wanted to make effective videos to promote her network marketing company. Betsy was a psychotherapist who wanted to get more business by speaking to clubs and organizations. Patrick needed to give speeches to raise money for the nonprofit TV station he worked for.
It’s not just workplace worries that create a desire to improve oral communication skills, however. Sam wanted to be more effective coaching Pee Wee football and leading Bible study at his church. Eva was worried about the toast she was going to give at her daughter’s wedding. Tanya wanted to speak better because conversations with her in-laws intimidated her. Mary Beth won her state’s Miss Rodeo contest, but she and 11 other contestants in the Miss Rodeo America pageant wanted help with the pageant’s oral performance piece.
Do you identify with any of these people? Most of us are called upon to use speaking skills every day. Are you confident in your oral communication skills? Do you believe they are adequate for the demands of your workplace or life? How many significant events will occur in your life in which your ability to speak well will matter?
Few People Speak Well
Although speaking is important, you have probably noticed that few people speak well. Start with the workplace. Maybe you have been bored at a staff meeting. Perhaps you’ve had difficulty understanding what a co-worker was attempting to explain. Maybe you have suffered through a dreadful webinar. Perhaps a professional facilitator in a training environment left you flat. Maybe you have been stunned by the poor verbal communication skills of a person you were interviewing for a job.
Now think about your social situations. Maybe you watched an awkward after-dinner speech or toast. Perhaps you talked to someone and noticed how inarticulate he was. Maybe the president of your service club or the principal at your child’s school didn’t speak as well as you expected. No doubt you can think of someone who impressed you, but I am certain that you have many more examples of people who were quite unimpressive.
You may even know people who often speak in front of groups, but still haven’t mastered the art of speaking well. For example, I attended an awards dinner for many years that was designed to honor excellent employees at my business. Everett organized the annual event and always chose himself to be the emcee—year after year after year. He certainly relished his moment in the spotlight, but he was dreadfully boring—monotonous, humorless, rambling, and dull. Everett somehow managed to take the joy out of the event. Years of hosting it did not make him any better. This is why becoming an effective oral communicator will put you ahead of even experienced speakers.
Be More Successful
People who speak well are more successful than people who don’t speak well. Not only does this apply to professions in which speaking plays an integral role, such as a trial attorney, motivational speaker, facilitator, professor, or trainer; it also applies to every other profession. No landscaper can get a contract without being able to communicate clearly. A hairdresser who is fun to talk to will have more business. Think of your workplace. Wouldn’t everyone benefit from improved oral communication? Of course! Mastering verbal communication skills dramatically increases your chance of business success as well. Research shows that employers rank verbal communication as the number one competency they value in employees.
The National Association of Colleges and Employers (NACE) surveys employers every year to see what skills they value. In NACE’s “Job Outlook 2016,” the skill that had the highest weighted average value was the “ability to verbally communicate with persons inside and outside the organization” (Williams 2016). The University of Kent combined results from a number of surveys from Microsoft, Target Jobs, the BBC, Prospects, NACE, AGR, and other organizations to determine which skills were most often deemed important. At the top of the list? Verbal communication.
And there is a good reason—verbal skills have been shown to contribute to workplace success. A study by two Stanford professors followed MBA graduates for 20 years after graduation and found that a good portion of an executive’s environment is verbal. Further, chief executives spend 70 to 80 percent of their time speaking or listening, and the majority of top achievers rated their oral skills at the “top of the scale.” The study’s conclusion was that “talking and persuading indeed are essential to the manager’s success” (Harrell and Alpert 1986).
But as I mentioned, speaking well is not just a business skill. You’ll also find that enhancing these skills will help you be more effective when communicating with your partner, your children, or the other people you interact with on a given day. You will be better able to advocate for your child at the parent-teacher conference. You will be more successful getting the refund for a defective product or substandard service. You’ll have the confidence to speak at the retirement dinner, the bachelorette party, the awards ceremony, or simply in everyday social situations.
Why This Book?
I am not the first to recognize the importance of speaking well and to notice that few have mastered the art. Many people feel the pressure to improve