Microlearning , livre ebook

Association for Talent Development - Robyn A. Defelice , Karl M. Kapp

Découvre YouScribe en t'inscrivant gratuitement

Je m'inscris

Obtenez un accès à la bibliothèque pour le consulter en ligne
En savoir plus

88 pages

English

Vous pourrez modifier la taille du texte de cet ouvrage

Obtenez un accès à la bibliothèque pour le consulter en ligne
En savoir plus

A propos
Informations
Extrait

Description

Your Microlearning Primer

Microlearning. Is it a text message or a video? Does it need to be shorter than five minutes? Do you just “chunk” a longer course into smaller pieces? Find the answers to these and other questions in this concise, comprehensive, and first-of-its-kind resource that will accommodate the most- and least-informed about microlearning.

Gleaning insights from research, theory, and practice, authors Karl M. Kapp and Robyn A. Defelice debunk the myths around microlearning and present their universal definition. In Microlearning: Short and Sweet, they go beyond the hypothetical and offer tips on putting microlearning into action.

Recognizing what makes microlearning effective is critical to avoiding costly, wasteful investments in the latest learning trend or newest shiny object. Only by understanding the nuances behind it can you decide what format and style suits your needs. Whether you are creating an individual product or a series of learning solutions, you need to follow a well-designed plan.

This book guides readers through how, when, and why to design, develop, implement, and evaluate microlearning. Case studies punctuate what works and what doesn’t.

User-friendly and highly accessible, this book is a must-have for instructional designers and anyone interested in microlearning.

Sujets

Efficacité professionnelle

Efficacité

Gestion des ventes

Business

Economics

Training

Employabilité, métiers et formations

Vente

Informations

Publié par	Association for Talent Development
Date de parution	24 septembre 2019
Nombre de lectures	0
EAN13	9781949036749
Langue	English
Poids de l'ouvrage	2 Mo

Informations légales : prix de location à la page 0,1250€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

© 2019 ASTD DBA the Association for Talent Development (ATD)
All rights reserved. Printed in the United States of America.
22 21 20 19 1 2 3 4 5
No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, information storage and retrieval systems, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, please go to www.copyright.com , or contact Copyright Clearance Center (CCC), 222 Rosewood Drive, Danvers, MA 01923 (telephone: 978.750.8400; fax: 978.646.8600).
ATD Press is an internationally renowned source of insightful and practical information on talent development, training, and professional development.
ATD Press
1640 King Street
Alexandria, VA 22314 USA
Ordering information: Books published by ATD Press can be purchased by visiting ATD’s website at www.td.org/books or by calling 800.628.2783 or 703.683.8100.
Library of Congress Control Number: 2019945544
ISBN-10: 1-949036-73-1
ISBN-13: 978-1-949036-73-2
e-ISBN: 978-1-949036-74-9
ATD Press Editorial Staff
Director: Sarah Halgas
Manager: Melissa Jones
Community of Practice Manager, Learning Technologies: Justin Brusino
Developmental Editor: Jack Harlow
Text Design: Michelle Jose and Shirley E.M. Raybuck
Cover Design: Faceout Studio, Spencer Fuller
Printed by Data Reproductions Corporation, Auburn Hills, MI
Contents
Foreword
Acknowledgments
Section 1. Foundations
1. What Is Microlearning?
2. Learning Principles and Microlearning
3. Uses of Microlearning
4. How to Put Microlearning Into Action
Section 2. Planning & Development
5. Creating a Microlearning Strategy
6. Planning and Implementing Microlearning
7. Designing Microlearning
8. Measuring the Effectiveness of Microlearning
Conclusion
References
About the Authors
Index
Foreword
Why We Wrote This Book
At first, the notion of writing a book on microlearning was a bit preposterous. Shouldn’t we just apply the microlearning concept we are writing about to develop the material? After all, isn’t a book something you sit down and read over the course of several hours? If you had to make the comparison, that feels more like a full-length training program. Why wouldn’t we chunk the content into tiny portions, convert to PowerPoint slides, add some narration, and post it online? Isn’t that what microlearning is all about?
Well, to be honest, no. That’s why we decided a book was needed to demystify what microlearning really is, to offer all the learning theories and research that support it, and to present an actionable road map for planning, implementing, designing, and evaluating it.
All learning approaches need defined foundations, valid theory and research to support the method, and a look at the development process from analysis through to evaluation. We know microlearning is trending, and many are enthusiastic to adopt it. However, we also get that not everyone knows how or why to use microlearning. And even more important is to ask, should they?
Today, there is little that provides the comprehensive background necessary to make informed training design decisions about microlearning. In doing our research, we found nuggets of great information on the topic, but not a comprehensive guidebook to assist in making those efforts actionable.
We wouldn’t implement an entirely new approach to learning without doing the upfront research or perhaps a pilot to determine its value for our organization or client. Why would you do that with microlearning? That’s why we wrote this book, to provide that beginning for you.
Microlearning may seem like just another item to put in the instructional designer’s (ID’s) toolkit; use sound instructional design practices, plan the initiative, and off you go! However, that method may only work for a small minority of IDs. With any learning approach, there are nuances you must recognize because they alter our standard methods of developing learning. Microlearning is no different.
For example, the idea that microlearning is a quick and easy way to jazz up a stale learning program is a bit of a myth. Microlearning can actually take just as long, if not more time, to develop and implement. This is because microlearning is typically distributed over a period of time. If that’s not what your organization does for standard implementation, it may woefully underestimate the resources necessary for executing the solution. It’s not always as simple as uploading a program into a learning management system (LMS) and providing notice of a new course. It could take time every week, month, or business quarter to create and launch the microlearning initiative your organization created.
What we are saying is that microlearning needs as much attention from an instructional design standpoint as any other form of training. Keeping this in mind will help keep microlearning from being another “learning trend” your company attempted to adopt but failed. If this has happened, we hope this book provides the confidence you need to give microlearning a much deserved second try!
The Best Way to Read This Book
Microlearning: Short and Sweet is designed to accommodate the novice through to the pros. The practical approach to the topics provides an opportunity to pick and choose what you need to answer your most immediate questions on the subject—or to dive deeper to gain a more comprehensive understanding.
No matter your level of familiarity with microlearning concepts, we encourage all readers to start with chapter 1 . We not only provide examples of microlearning, but we dive into what microlearning is and is not to help clear up any misconceptions. Additionally, we’ve compiled several definitions of what microlearning is and developed a common set of characterizations that allowed us to operationalize a standard definition. Reviewing this chapter first, whether you’re tenured in training development or new to the topic, ensures that as you read other chapters you have the appropriate context.
Now, from there it depends on what you are seeking to know or do. If you are a traditionalist in reading books, the layout of the chapters provides a logical path through the subject matter. Chapter 2 digs into the learning theory and domains that microlearning complements. Chapter 3 highlights the use cases of microlearning. Then, chapter 4 offers a primer on microlearning from a “why it works and when to use it” perspective. Having an idea of what you are hoping to teach, train, develop, and so on in the back of your head while you read these chapters will help you visualize which principles and practices will work best for your subject matter.
Chapters 5 , 6 , 7 , and 8 get to the “hands dirty” part of microlearning: creating, designing, implementing, and evaluating microlearning products. To help elaborate the key concepts of each chapter, we have woven in case studies that were generously shared by peers leading the way in microlearning. There are a lot of folks out there doing great things with microlearning, and each case exemplifies points we make throughout the book.
With each of these chapters we look at the design and development process, not only from its impact on the learner, but also its impact on the learning developer. Our years in the field have taught us that we must be realists about what we can do as learning development professionals, given the organizational constraints and interdependencies we’re presented with. We want the best for our learners, but as the developers, we know we must work under certain constraints.
We conclude the book with a recap of the key takeaways from each chapter and then take a brief look at what the future may have in store for microlearning design and development.
We hope this book fuels your creative mind to see the endless possibilities for microlearning in your organization.
Acknowledgments
Karl: All good work is built upon the shoulders of others. In that spirit, I’d like to thank the pioneers who have written and presented extensively on the subject of microlearning, helping to shape the field in that area and guide some of my thinking about microlearning. Those folks include Carla Torgerson, JD Dillon, Shannon Tipton, Will Thalheimer, and Clark Quinn. I know there are others whom I have probably forgotten, but thanks to all those great folks. Also, thanks to Tim Wikstrom who supplied a case study about Presentr, to JD who provided the Axonify case study, and to Jordan Fladell for information on the mLevel microlearning piece early in the book. Thanks to Clark Aldrich for his work on short sim; he is always a step ahead. Also, a huge shout out to the folks at Gameffective, who provided a great case study. And, thanks to Tal Valler whom I work with on an almost daily basis discussing microlearning and some form of gamification. Also, to the wonderful team at iLookout, which is implementing microlearning in an intelligent and meaningful way.
A special thanks to Kristine Luecker who got this book started, to Jack Harlow who carefully and masterfully shepherded the book to completion, and to Justin Brusino for his continued support of the field and of new and exciting ideas in learning and development (he at least always listens to my crazy ideas). And to Melissa Jones for her help in making our prose sound great.
To my wife, Nancy, who is nothing short of wonderful; my two boys (Nate and Nick), whom I love and cherish; my mother, who taught me to love learning; and my late father, who taught me the value of hard work.
I’d like to thank the folks in Bloomsburg University’s Department of Instructional Technology and the dean of our college. I couldn’t ask to work with better faculty, staff, or ad