Relationology , livre ebook

Troubador Publishing Ltd - Matt Bird

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68 pages

English

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Extrait

Description

'How do I flourish in a crowded room? How do I overcome self-doubt? How do I keep in touch with everyone I know?' In Relationology, Matt Bird provides 101 inspirational and practical secrets to help you grow your business through the power of relationships, by providing the answers to these questions, and many more. The number one dictator of your success in life and business is the quality of your relationships! Building a network of relationships is not just for extroverts, sales people and networkers. While everyone knows they should be doing it, not everyone knows how they can build stronger business relationships in order to achieve greater business success. Relationology is a business, marketing and self-help book aimed at professionals wanting to develop new business and better their client relationship management. Inspired by writers such as Keith Ferrazzi's Never Eat Alone and Charles Green's The Trusted Adviser, Matt Bird aims to help other professionals through his business building insights. If your business involves people, then Relationology is a must read!

Sujets

Strategic management

Informations

Publié par	Troubador Publishing Ltd
Date de parution	28 juillet 2014
Nombre de lectures	0
EAN13	9781783066148
Langue	English

Informations légales : prix de location à la page 0,0300€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

Relationology
101 Secrets to grow your business through the power of relationships
Matt Bird

Copyright © 2014 Matt Bird
The moral right of the author has been asserted.
Apart from any fair dealing for the purposes of research or private study,
or criticism or review, as permitted under the Copyright, Designs and Patents
Act 1988, this publication may only be reproduced, stored or transmitted, in
any form or by any means, with the prior permission in writing of the
publishers, or in the case of reprographic reproduction in accordance with
the terms of licences issued by the Copyright Licensing Agency. Enquiries
concerning reproduction outside those terms should be sent to the publishers.
Matador ®
9 Priory Business Park
Kibworth Beauchamp
Leicestershire LE8 0RX, UK
Tel: (+44) 116 279 2299
Fax: (+44) 116 279 2277
Email: books@troubador.co.uk
Web: www.troubador.co.uk/matador
ISBN 978 1783066 148
British Library Cataloguing in Publication Data.
A catalogue record for this book is available from the British Library.
Matador ® is an imprint of Troubador Publishing Ltd

Converted to eBook by EasyEPUB

Dedicated to my wife Esther and our
three children Joseph, Matilda and Reuben
Contents

Cover

Testimonials

Introduction

Part A: Collect Relationships

Building your personal network

Flourishing in a crowded room

Turning a stranger into a friend

Securing an initial meeting

Overcoming self-doubt

Part B: Keep Relationships

Keeping in contact with everyone you know

Building your personal brand

Being courageous in your relationships

Repairing damaged relationships

Overcoming the fear of failure

Part C: Grow Relationships

Shifting relationships that have become stale?

Building your business through referral relationships

Becoming an exceptional trusted adviser

Growing team relationships

Benefiting from business relationships

About Matt

Acknowledgements
Testimonials

‘My friend Matt Bird is a consummate networker and client relationship expert. This very practical book gives you the “tips of his trade” – including how he changed from cowering behind the sofa to hobnobbing with the PM. Highly recommended.’
Jeremy Marshall, CEO of C. Hoare & Co Bank

‘If you’re in the business of winning business read this book!’
Sir Peter Vardy, Chair of the Vardy Group

‘Relevant, authentic and innovative – Relationology is a “must” for anyone seeking to properly develop their contacts.’
Alex Fox, Head of IP at Penningtons Manches LLP

‘All businesses are focused on growth. If you have personal responsibility for winning, keeping or growing new business then you need to read this book, focused on practical things you can do.’
Richard Oldfield, Executive Board at PwC

‘ Don’t underestimate the power of your network, it is connecting with interesting people and building meaningful relationships that gives you the competitive edge. This book shows you how.’
Gemma Greaves, Managing Director of The Marketing Society

‘To build business relationships, you need to understand them. Matt’s book is the authority on doing just that.’
Helen Weisinger, Marketing Partner at Portas Agency

‘Connecting with people is key to a happy and fulfilling life. Matt’s book provides an uncomplicated but insightful route map toward success.’
Nigel Holland, Regional President EMEA of Tata Global Beverages

‘The business of new business boils down to one thing: the impact you make with your prospective clients. This book has everything you need to make sure your business is the most memorable on the pitch list.’
Cormac Loughran, Chief Marketing Officer at Dentsu Aegis Network

‘Matt has made the business of networking his domain and this excellent toolkit will help you benefit from his invaluable skills.’
Neil Robinson, Digital Director of IPC Media, A Time Warner Company

‘Incredibly useful, practical and astute, Matt Bird’s advice and tips on building better relationships are an insightful read. It’s the sort of book that you need to read again and again.’
Nick Ashley, Chief Client Officer at Mindshare

‘If you are involved in new business development and client relationship management then Relationology is a must read and helped me hugely.’
Lady Natasha Rufus Isaac, Co-Founder of Beulah

‘ Relationology is a much-needed book on how to achieve better business relationships, and the significant impact they can have. I would recommend it to anyone seeking practical advice on improving the way in which they relate to others in the business world.’
Gary Streeter MP

‘For many professions and institutions, we are living in an age of lost trust. The ideas that Matt Bird expresses in Relationology will not only help you be more effective in your relationships, but will allow you to do so with integrity.’
David Savage, Head of Property Services at Charles Russell LLP

‘ This book is filled with ideas that are both wise and very practical. If you follow Matt’s advice you will build better relationships both at work and at play.’
Simon Pilcher, CEO of Fixed Income at M&G Investments

‘ If you struggle with “networking” then you will love Relationology!’
Rob Parsons, Author of The Heart of Success

‘If you aspire to be an exceptional trusted adviser Matt Bird’s book is a must read.’
Nana Yaw Oduro, Chair of First Allied Bank

‘Matt Bird’s secrets for building better business relationships are inspiring and immensely practical.’
Kelle Bryan, CEO of Red Hot Entertainment

‘Simple and practical read. Powerful if applied.’
Ben Collins, Managing Director of Stephen James BMW

‘Relationships sit at the heart of any business – indeed any life. Matt’s “secrets” are short, pithy – and inspiring; there is real wisdom in these pages – enjoy!’
Major General Tim Cross CBE

‘The Relationology approach developed by Matt Bird is hugely insightful and is a must for encouraging effectiveness.’
Professor Nigel Sykes, Warwick Business School

‘In tough times, money always flows through the strongest connections. Matt Bird knows this and gives us the power to harness our connections. A brilliant book for all business people!’
Rob Brown, Founder of the Networking Coaching Academy

‘If ever there was a definitive reference guide on how to build strong mutually beneficial relationships, then this book is it.’
Heather Townsend, Author of The FT Guide to Business Networking
Introduction
Most school day afternoons from my childhood were the same. I’d come home, snack, play and attempt to play amicably with my sister. When my dad arrived home, freshened himself up, flopped onto the sofa and flicked on the TV, it was my cue to play a little more quietly and cease my negotiations. Dad liked to keep the house to himself. That’s just how things were, and I didn’t even question the times when, on hearing the doorbell ring, Dad would mute the TV and usher my mum, sister and I to hide behind the sofa, pretending no one was home.
It took a decade or two to realise that normal, sociable families do not hide behind the sofa when someone rings the doorbell. It took a little longer to work out that my father’s way of looking at – and responding to – the world had a big impact on me. I grew up without an understanding that relationships were important and I developed a distinct lack of relational confidence. Gradually, I began to see how different my upbringing was to other people’s. Reading biographies of prominent figures in public life showed me that being brought up within a sociable family environment can nurture incredible relational confidence, and it did not take long before I began to want to change the way I was. Having finally recognised what was missing from my own childhood I made a commitment to invest in relationships.
I’m a relationship geek. I’m fascinated by the way they shape us, and I’m constantly on the hunt for greater insight and wisdom into the way they work. Of course, I’m still an avid reader, but I have also had the privilege of building relationships with some of the very people these books are written about. From Business CEOs and government ministers to international figures and celebrities, I have been able to see up close what it means to have highly developed relational skills.
It has become clear to me that those who have succeeded in both public life and the business world have one thing in common – relationships. Each of them had someone who knew, liked and trusted them enough to want to help. Eventually this gave them an unprecedented opportunity which accelerated or changed their trajectory to greater life significance and business success. In other words, being known, liked and trusted by the right people transforms your life prospects and possibilities.
The true currency of business is not money; it is relationships. As Franklin D Roosevelt once said, ‘The most important single ingredient in the formula of success is knowing how to get along with people’. More than any other factor it is the quality of your relationships that drive the bottom line of your life significance and business success. People choose to do business with people they know, like and trust. Time and time again I hear about contracts worth hundreds of thousands and tens of millions of pounds in which the character and history of the supplier are absolutely vital considerations. If you’re looking for the ultimate competitive advantage and market differentiator, look no further than the way you relate to people.
By the time I was old enough to file a tax return, I’d worked out that I never wanted to hide behind the sofa. I’d discovered a better way of living and a greater source of inspiration, connection and satisfaction than I could ever have imagined. I embarked upon a journey to discover all that I could about the way we connect with other people, to get better at it my