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Thorogood Publishing - John Potter

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111 pages

English

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We live in a world where the entrepreneurial and enterprise mindset is becoming increasingly important for individuals to achieve success on a personal and organisational level. Gone are the days when the average person can aim to go to college or university, obtain qualifications and then be guaranteed a 'job for life'. Such a thing does not exist in our world today.Punch above your weight! addresses the important idea that in reality each one of us can be thought of as a business. In order to survive and be successful we each have a need to undertake personal marketing, sales activity in terms of our ideas and possible contributions, and to be productive in whatever form that takes.

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Strategic management

Informations

Publié par	Thorogood Publishing
Date de parution	18 mars 2015
Nombre de lectures	0
EAN13	9781854188663
Langue	English

Informations légales : prix de location à la page 0,0339€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

C ritical acclaim for Punch Above Your Weight! and John Potter
"John Potter is a business psychologist who is passionate about developing enterprise and entrepreneurship around the world. Within this book his own initiative and personal experience of working with other countries is well reflected. As a member of the Advisory Board for the All Party Parliamentary Group for Entrepreneurship he has contributed a significant amount, and this book will be a very powerful tool in developing business growth both in the United Kingdom and internationally. I highly recommend it for anyone wishing to build their own successful business."
Lord Nazir Ahmed, Founder the All Party Parliamentary Group for Entrepreneurship

"I have had the pleasure of working with John Potter, and booking him for my clients worldwide, for more than a decade. An inspirational and entertaining speaker, he shares his wisdom with integrity and intelligence, speaking on leadership and motivation (of oneself and others) in a clear, straightforward manner. John has addressed audiences of all sizes from ten people to thousands, including at the MGM Grand in Las Vegas. An accomplished broadcaster and writer, his writing is effective and useful. This book will change lives.”
Diana Boulter, Founder and MD, DBA Speakers, UK

"John Potter is an excellent speaker and facilitator. He brings together leading edge theory on leadership and personal development in business and has made a significant contribution to the One Planet MBA programme at Exeter. This book will be invaluable to MBA students."
Prof Nicolas Forsans, Director, One Planet MBA Programmes, University of Exeter Business School

"John Potter has great experience in helping develop leadership and business performance in the manufacturing sector. He has worked with many of the members of the Plymouth Manufacturers’ Group and recently joined us to show inspirational thinking on the subject of employee engagement."
Steve Gerry, Secretary Plymouth Manufacturers Group

"On meeting John Potter at a workshop on Employee Engagement, I was personally inspired by his wealth of experience and insights into the world of Business Psychology. His passion for developing future Entrepreneurs and Leaders, sharing his personal experiences, and the practical application of psychology and neuroscience is extremely powerful in promoting Leading through Engagement strategies. The book offers an insightful and practical toolkit with motivational techniques which will inspire you to promote Employee Engagement and encourage people to ‘Go the Extra Mile’."
Deborah Hutchings, HR Manager, Teignbridge District Council

"The practical advice, insights and know-how in 'Punch Above Your Weight' will provide a valuable contribution to women's entrepreneurship both in the UK and internationally. From setting a vision to achieving one’s goals, John Potter's expert tips provide the definitive step-by-step guide to success for entrepreneurs and intrapreneurs alike. It is recommended reading for everyone on the journey towards personal and business success."
Helene Martin Gee, Founder, Pink Shoe Club, Chief Adviser, All-Party Parliamentary Group for Entrepreneurship

"John Potter is passionate about making people aware of the opportunities to run their own business. He is an avid promoter of all business models, which include franchising, mini-franchising and in particular sees network marketing as having great potential for the future of business. This book updates many of the ideas already written about in the well-known book by Napoleon Hill 'Think and Grow Rich' and will help anyone wanting to build a successful business."
Lynda Mills, Director General, UK Direct Selling Association

"John Potter has worked with me over a number of years on the many challenging issues entrepreneurs and micro businesses face. He has given me many useful insights, some of which are reflected in this book. Chairing an all-party parliamentary group on micro businesses I am sure this will be a useful tool in delivering success."
Anne Marie Morris MP, chair APPG Micro Businesses and Member of Parliament for Newton Abbot

"John Potter is a highly experienced and articulate business psychologist. He has considerable experience in training and developing negotiators and in leadership development. This book brings together many ideas from diverse sources including his own thinking and it will put many people on the right path towards becoming successful in both their business and their lives."
Jonathan O’Brien, CEO Positive Purchasing Limited

"John Potter is amongst a growing number of informed thinkers that recognise the power of being, or becoming an entrepreneur. He has been an avid promoter of the network marketing industry, as a way of allowing people to become involved in their own business, whilst at the same time having the support, training and mentoring, that they may well need to become successful. As more people recognise that working for themselves need not be any more risky than having a job, then this book will become a must read."
Bob Parker, Managing Director, Forever Living Products

"John Potter offers a great resource for anyone wishing to build their skills and reach their full potential. John Potter draws on his great experience in helping to develop leadership and business performance in the public and private sectors. He is passionate about employee engagement and has worked to develop leadership capability at all levels. His personal experience is evident in the approach he takes to building confidence and capability to release the talent of each person."
Janet Waters, Development Director, Growth Capability Limited
I dedicate this book
to
Anne
Jenny and Katie
First published in eBook format 2015 Thorogood Publishing Ltd 10-12 Rivington Street London EC2A 3DU Telephone: 020 7749 4748 Email: info@thorogoodpublishing.co.uk Web: www.thorogoodpublishing.co.uk
© John Potter 2015
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, photocopying, recording or otherwise, without the prior permission of the publisher.
This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, re-sold, hired out or otherwise circulated without the publisher’s prior consent in any form of binding or cover other than in which it is published and without a similar condition including this condition being imposed upon the subsequent purchaser.
No responsibility for loss occasioned to any person acting or refraining from action as a result of any material in this publication can be accepted by the author or publisher.
A CIP catalogue record for this book is available from the British Library.
eBook ISBN (10) 1854188666 (13) 9781854188663
Foreword
We live in a world where the entrepreneurial and enterprise mindset is becoming increasingly important for individuals to achieve success on a personal and organisational level. Gone are the days when the average person can aim to go to college or university, obtain qualifications and then be guaranteed a ‘job for life’. Such a thing does not exist in our world today.
To cope with this ever-changing world of complexity and global connectedness, each one of us needs constantly to be developing our ability in terms of adding value to the context in which we operate and the work we undertake. This book addresses the important idea that in reality each one of us can be thought of as a business. In order to survive and be successful we each have a need to undertake personal marketing, sales activity in terms of our ideas and possible contributions, and to be productive in whatever form that takes. We also need to handle our finances competently and look after our own personal human resource, that is our well-being.
We are in effect suggesting that each of us needs to become more enterprising and entrepreneurial, whether we are in gainful employment in an organisation or setting our own course to develop our own business. What we do know is that to develop entrepreneurship we do not just need business knowledge and skills. We need coaching and mentoring input from those who have achieved success so that we can learn from them. Above all we need the right mindset, creativity and the ability to turn that creativity into marketable innovation in products and services. We need to become leaders and to develop our ability in areas related to both business skills and people skills. A term that has emerged recently is ‘engagement’, usually associated with ‘employee engagement’. To be successful we need to be able to engage effectively with all the people who have an interest in what we do, not just the people who carry out work for us as employees or suppliers.
Every year thousands of books are written and published around the world on how to be successful in business and life in general. Some are academic, some philosophical, some technical in terms of business issues and some are both hard to read and to put into practice. This book is different in that it builds on a sound knowledge base of the principles of personal success and then presents some key issues from the growing knowledge base of neuroscience and applied psychology. In a world where technology is advancing at what seems to be an ever-increasing rate, there is a risk that our ability to interact with other humans does not keep pace with the requirement. We live in what is increasingly becoming a global village due to our ability to travel long distances by air in a relatively short time. This means that we now interact with a much wider range of national cultures than in the past and businesses are outsourcing to parts of the world where they believe they can take advantage of lower costs whilst not jeopardising quality. If the West is to survive and prosper, we have to