297 pages

English

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Duke University Press - Canclini Nestor Garcia Canclini Garcia ,
traduit par Yudice George Yudice

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297 pages

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A leading figure in cultural studies worldwide, Nestor Garcia Canclini is a Latin American thinker who has consistently sought to understand the impact of globalization on the relations between Latin America, Europe, and the United States, and among Latin American countries. In this book, newly available in English, he considers how globalization is imagined by artists, academics, migrants, and entrepreneurs, all of whom traverse boundaries and, at times, engage in conflicted or negotiated multicultural interactions.Garcia Canclini contrasts the imaginaries of previous migrants to the Americas with those who live in transnational circuits today. He integrates metaphor and narrative, working through philosophical, anthropological, and socioeconomically grounded interpretations of art, literature, crafts, media, and other forms of expression toward his conclusion that globalization is, in important ways, a collection of heterogeneous narratives. Garcia Canclini advocates global imaginaries that generate new strategies for dealing with contingency and produce new forms of citizenship oriented toward multiple social configurations rather than homogenization. This edition of Imagined Globalization includes a significant new introduction by George Yudice and an interview in which the cultural theorist Toby Miller and Garcia Canclini touch on events including the Arab Spring and Occupy Wall Street.

Sujets

Globalization

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Publié par	Duke University Press
Date de parution	07 mars 2014
Nombre de lectures	0
EAN13	9780822378891
Langue	English
Poids de l'ouvrage	11 Mo

Informations légales : prix de location à la page 0,1398€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

im agined globa liz ation

a book in the ser ies l atin a mer ic a in tr a nsl ation / en tr a ducción / em tr a duç ão Sponsored by the Duke–University of North Carolina Program in Latin American Studies

Néstor García Canclini

im agined globaliz ation

Translated and with an Introduction bygeorge y údice

Duke University Press Durham and London 2014

Originally published asLa globalización imaginada, copyright for all Spanish editions Editorial Paidós,saicf, Buenos Aires and México D.F., 1999.

Library of Congress Cataloging-in-Publication Data García Canclini, Néstor. [Globalización imaginada. English] Imagined globalization / Néstor García Canclini ; translated by George Yúdice. pages cm—(Latin America in translation / en traducción / em tradução) Includes bibliographical references and index. isbn978-0-8223-5461-1 (cloth : alk. paper) isbn978-0-8223-5473-4 (pbk. : alk. paper) 1. Globalization—Social aspects. 2. Acculturation. i. García Canclini, Néstor. Globalización imaginada. Translation of:ii. Title. iii. Series: Latin America in translation / en traducción / em tradução. hm841.g3713 2014 303.48'2—dc23 2013030267

contents

Translator’s Introduction vii

Introduction Culture and Politics in the Imaginaries of Globalization xxxv

pa rt i n a r r at i v es, m eta phor s, a n d t h eor ies

One Globalize or Defend Identity: How to Get Out of This Binary 3

Two Globalization: An Unidentiﬁed Cultural Object 20

Three Market and Interculturality: Latin America between Europe and the United States 43

Four We Don’t Know What to Call Others 77

Five Disagreements between a Latin American Anthropologist, a European Sociologist, and a U.S. Cultural Studies Scholar 101

pa rt ii in t er lu de

pa rt iii p ol icies for in t erc u lt u r a l i t y

Six From Paris to Miami via Nueva York 115

Seven Capitals of Culture and Global Cities 137

Eight Toward a Cultural Agenda of Globalization 151

Nine Toward an Anthropology of Misunderstandings: A Methodological Discussion on Interculturality 179

Epilogue Social and Imaginary Changes in Globalization Today 201

References 217

Index 229

tr anslator’s introduction

George Yúdice

What hasn’t been written or said about globalization? In mid-October 2011 a title keyword search in the Library of Congress online catalogue generated 5,514 entries; a search in the Worldwide Political Science abstracts produced 16,801, Proquest Sociological abstracts gave 20,492, and a Summon search at the University of Miami Richter Library produced 271,962 entries in book, ar-ticle, and other formats. In such a forest of resources, why single out this book? A ﬁrst answer is that if you want to know about and understand Latin Amer-1 ica’s place in what Hannerz (1989) called the global ecumene, García Canclini is the best starting point; no one, as far as I know, has dwelled on the im-pact of globalization on the relations between Latin America, Europe, and the United States or among Latin American countries in such a consistent manner. His insights extend to regional thinking in general, that is, to the integration

1. The totality of the inhabited world characterized by “persistent cultural interaction and exchange” (Hannerz 1989: 66).

strategies (European Union, U.S.-led free trade agreements, particularly with Latin America, and Mercosur or the Common Market of the South) that were the hoped-for remedies for the threats to regional hegemonies (Germany, the United States, and Brazil) in a rapidly globalizing world that rearranged pro-duction, labor, distribution, and markets. Second, he is a committed Latin Americanist, arguing less about the various tendencies of globalization than about charting ﬂexible strategies to advance through this conceptual thicket toward greater effectiveness for a region that has fallen behind. (But some of whose countries—in particular Brazil and Argentina—have charted new directions independent of global hegemonic institutions, as García Canclini acknowledges in the epilogue, written twelve years after the publication of the original Spanish-language book in 1999.) Third, these strategies require constructing a methodological framework “capable of organizing the diver-gent perspectives and imaginaries of globalization” (38) in order to discern how local and regionally networked actors, including those excluded from both national and globalized economic, political, and communications enterprises, can intervene symbolically and politically to open new public spheres of in-ﬂuence, and thereupon invent new forms of governance. Constructing such a framework entails interdisciplinary inquiry, which is one of García Canclini’s fortes. Fourth, García Canclini places intermediation—the ability to make arrangements throughout the chain of local, national, regional, and global in-stances—at the center of policymaking and sociopolitical action (177). Fifth, and most important, all of the above require attention to interculturality and its imaginaries: interculturality because globalization processes throw together people with different sociocultural backgrounds, and imaginaries because they constitute a major resource in how different people approach each other and interact. Finally (although I could go on mentioning other reasons for reading this book), García Canclini offers a poetics of the imaginaries of globalization by focusing on narrative and metaphor as constitutive of the ways in which people seek to deal with contingency, especially in a globalizing era in which formations that once created a measure of security—in particular nation-states and supranational formations and their social welfare institutions (e.g., the European Union)—erode and in the process unleash uncertainty.

Globalization and Hybridization This translator’s introduction can be understood as a reader’s guide, not only to this book but to its place in García Canclini’s oeuvre. As in any other writ-er’s work, there are themes that are returned to, not likeidées ﬁxeslike but

viiia nsl ator’s in troduction tr

variations of a fugue, reworked in connection with changing contexts and circumstances. Before García Canclini began to write about globalization he was already writing about the transformations of imaginaries, particularly of artists, writers, and artisans, in the context of capitalist modernization. This is evident in his award-winningTransforming Modernity: Popular Culture in Mexico([1982] 1993), which deals with how artisans reconvert their tradi-tional practices under capitalism according to a dual process of being acted upon and simultaneously creating something new that does not repudiate the past. García Canclini expands his scope to include art, cultural industries, the media, consumer culture, heritage and national identity, folklore, crafts, popular cultures, museums, urban life, and the disciplines that study them in his other award-winning bookHybrid Cultures: Strategies for Entering and Leaving Modernity([1989] 1995). In “Hybrid Cultures in Globalized Times,” the introduction to the 2005 reprint of the book in English, originally written for the second Spanish-language edition in 2001 (two years afterImagined Global-izationwas ﬁrst published), García Canclini (2005: xxxv) states that although he did not use the concept of globalization in that book, the processes he exam-ined belonged to the “culmination of modern conﬂicts and tendencies,” which is how Giddens and Beck understood globalization. It is important to point out that by hybridization García Canclini (2005: xxxi) does not refer tomestizaje, the cultural melting pot that produced, under nationalizing policies, a normative notion of identity, one of whose artistic elaborations is the magical realist aesthetic that also became a product that fanned the exoticizing desires in the countries of the North. In response to a critique by the Peruvian intellectual Antonio Cornejo Polar, García Canclini embraced the identiﬁcation of hybridization with nondialectical heterogene-ity, which entails not fusion or integration but speaking from many places at once (xxx), thus buttressing the insight that identity has multiple sources and framings and that it is ideology that ﬁxes that multiplicity for strategic pur-poses. The challenge to a normalizing mestizaje that García Canclini charts in his work is contemporaneous with the rise of social and ethnic movements that led to the recognition that Latin American societies are pluricultural and multiethnic, which by the late 1980s and early 1990s was institutionalized in constitutional reform throughout the region. His focus is less on the particular mobilizations than on the processes of hybridization that can be assisted by national and regional policies to “avoid segregation and transform into inter-culturality . . . to work democratically with divergences so that history is not reduced to a war among cultures, as Samuel Huntington imagines. We can choose to live under conditions of war or hybridization” (xxxi). This view is

tr a nsl ator’s in troductioni x