Business Quiz Book , livre ebook

V & S Publishers - Saurabh Aggarwal

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188 pages

English

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This book has a defined objective...to emulate the framing of questions that are often asked in business quizzes these days. There are over 30 sections from automobiles, advertising, businessmen, FMCG to publications, management terms, quality control, management quotes. A special section for visual questions that are part of almost every business quiz these days has also been included. The book will serve not just as a stepping stone for people who are interested in business quizzing but will prove to be an ideal compendium for all aspirants searching for admission to professional colleges or career options in banking, insurance, defence, railways, state & central government services, besides many other top tier professions. #v&spublishersContents:Preface 1. Questions a) Advertising Saga..v) You Deserve a Break Today2. Questions a) Potpourri I ..h) Potpourri VIII 3. Who am I?a) Who am I?- Brands & Companies b) Who am I? - People 4. Picture Perfect a) Connect The Dotsb) For Your Eyes Only5. Questions a) All about Reports: Consulting ..l) Thank you for Smoking 6. Crosswords a) Crossword 1 ..e) Crossword 5 7. Questions from Popular Business Quizzes a) Brand Equityb) Tata Crucible8. Factsa) Firsties First b) Logos & Famous Brandsc) Tata Worldd) Terminology e) Top 100 Advertising Campaigns of the Century

Informations

Publié par	V & S Publishers
Date de parution	15 novembre 2012
Nombre de lectures	0
EAN13	9789350572252
Langue	English
Poids de l'ouvrage	1 Mo

Informations légales : prix de location à la page 0,0400€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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© Copyright: ISBN 978-935-05722-5-2
DISCLAIMER
While every attempt has been made to provide accurate and timely information in this book, neither the author nor the publisher assumes any responsibility for errors, unintended omissions or commissions detected therein. The author and publisher make no representation or warranty with respect to the comprehensiveness or completeness of the contents provided.
All matters included have been simplified under professional guidance for general information only without any warranty for applicability on an individual. Any mention of an organization or a website in the book by way of citation or as a source of additional information doesn't imply the endorsement of the content either by the author or the publisher. It is possible that websites cited may have changed or removed between the time of editing and publishing the book.
Results from using the expert opinion in this book will be totally dependent on individual circumstances and factors beyond the control of the author and the publisher.
It makes sense to elicit advice from well informed sources before implementing the ideas given in the book. The reader assumes full responsibility for the consequences arising out from reading this book. For proper guidance, it is advisable to read the book under the watchful eyes of parents/guardian. The purchaser of this book assumes all responsibility for the use of given materials and information. The copyright of the entire content of this book rests with the author/publisher. Any infringement/ transmission of the cover design, text or illustrations, in any form, by any means, by any entity will invite legal action and be responsible for consequences thereon.

To Varun, my best friend and quizzing partner .
Contents
Preface
Section I - Questions
Advertising Saga I
Advertising Saga II
Auto Expo I
Auto Expo II
Back to B – School
Banking Conclave
Big Bosses
Brand Logos
Book Fair
Brand India
Financial World
Games People Play
Geeks & Gizmos
Liquor and Liquer I
Liquor and Liquer II
Masthead
Quality Control
Quench Your Thirst: The World of Beverages
Quote Unquote
The Fast Movers: FMCG
The Glossy World
You Deserve a Break Today
Section II - Questions
Potpourri I
Potpourri II
Potpourri III
Potpourri IV
Potpourri V
Potpourri VI
Potpourri VII
Potpourri VIII
Section III - Who am I?
Who am I?– Brands & Companies
Who am I? – People
Section IV - Picture Perfect
Connect The Dots
For Your Eyes Only
Section V - Questions
All about Reports: Consulting
Apparel Companies
Celebrities in Business
Fountainhead: Origin of Terms
High Street Fashion
It’s all about Money
Management Gurus
Newsmakers for Wrong Reasons
Retail Revolution
Sports Goods Manufacturers
Textiles and Apparels
Thank you for Smoking
Section VI - Crosswords
Crossword 1
Crossword 2
Crossword 3
Crossword 4
Crossword 5
Section VII - Questions from Popular Business Quizzes
Brand Equity
Tata Crucible
Section VIII - Facts
Firsties First
Logos & Famous Brands
Tata World
Terminology
Top 100 Advertising Campaigns of the Century
Preface
It has been quite a fun preparing questions for this book. Doing crazy things like pulling over to the kerb suddenly, just to make a note of a hoarding, noting something from the menu card of a restaurant, scribbling little facts from a book you are browsing through at a bookshop to frame different questions for the book….
‘Why is this book different’ might sound a cliché while reading the preface. If I may say so, it is different from other business quiz books available in the market in the sense that it tries to emulate the framing and variety of questions asked in business quizzes these days. Most of the questions in this book are workable ones and do not require any rote learning. Awareness about one’s environment and an open mind are just sufficient to answer the questions. The length of some questions may be intimidating at some time but they have been designed in such a manner deliberately so that they are informative as well.
Although there is no dearth of resources like blogs and websites available these days but a compendium that has the best of the lot is the need of the hour. It will serve as a stepping stone for people who have started business quizzing and a delight for people who are stalwarts in the business quizzing arena.
Keep your eyes and ears open, and keep a tab on trivia. Look beyond the obvious.
Happy Biz Quizzing!!
–Saurabh Aggarwal

Section I
Questions
Advertising Saga I
Questions
1. Name the British-Indian novelist and essayist who is credited with the campaigns for Aero chocolate bars (‘Irresistabubble’) and the Daily Mirror newspaper (‘Look into the Mirror tomorrow—you’ll like what you see’).
2. In 1932, he started selling Aga cooking stoves door-to-door. His success at this marked him out to his employer, who asked him to write an instruction manual ‘The Theory and Practice of Selling the AGA cooker’ for the other salesmen. Fortune magazine editors called it the finest sales instruction manual ever written. Identify the salesman.
3. Identify the pioneer of British advertising and the chairman of Benson who was behind slogans such as “Guinness is Good for You”. He was also a founder member of the board of governors of the Cutty Sark.
4. She has been a traffi c-stopper since 1967. Her wit, her sharp sense of humor and her unique style of analyzing current affairs have always been a subject of fascination. Towering over at all prominent landmarks of all major Indian cities, she has been attracting more eyeballs than even Bollywood bombshells. And at over 40, she continues to be envied by even the best in the industry. Who has been described?
5. Oliviero Toscani (an Italian photographer) is best-known worldwide for designing controversial advertising campaigns for which brand from 1982 to 2000?
“Give people a taste of Old Crow and tell them it’s Old Crow. Then give them another taste of Old Crow, but tell them it is Jack Daniel’s. Ask them which they prefer. They’ll think the two drinks are quite diff erent. They are tasting images.” - David Ogilvy
6. While working as an art director and designer in the Calcutta office of the ad agency D. J. Keymer, he read one of the best novels of Bibhuti Bhushan Bandopadhyay. Later, based on that novel, he produced and directed a film of the same name (as that of novel) that became a milestone in Indian cinema. Identify the person being talked about in the question.
7. This company ran an advertising campaign in the early 1970s, simply showing a hand using this company’s product to write the following ‘mathematical’ formula on a piece of paper:

The result was that they received numerous inquiries by chemists, mathematicians, and physicists, asking for the meaning of the formula, as they could not figure it out. The formula is actually a humorous representation for the recipe of a martini. Apparently the campaign received one very critical letter asking “Who ever heard of a martini without an olive?” Which company ran the above campaign?
Cadbury launched a new in-house production company called “A Glass And A Half Full Productions” in 2007. It was responsible for an advertising campaign entitled Gorilla which was premièred during the season finale of ‘Big Brother 2007 .
8. Which company developed the “Army Strong” campaign for the United States Army? It is a subsidiary of the Interpublic Group of Companies.
9. Which American businessman is often considered to be the founder of modern advertising? He is also known as a former owner of the Chicago Cubs baseball team.
10. He began working as a journalist, but left to work as a salesman so that it was easier for him to support his wife. He discovered advertising while working as a salesman, and began working with ad firm F Wallis Armstrong in 1916. He co-founded his own firm in 1923. He pioneered the systematic study of consumer preferences. His credo was “resist the usual”. Name the person.
11. What portmanteau term is used to describe a newspaper or magazine ad resembling editorial in style and layout?
12. In September 1938, Harry Oppenheimer travelled from Johannesburg to New York City, to meet the president of N. W Ayer. An N. W Ayer copywriter came up with a caption which was scrawled on the bottom of a picture of two young lovers on a honeymoon. What was the caption? The caption was adapted by Ian Fleming as the title of his 1956 work, which also went on to become a movie.
13. He was born in Calcutta and moved to Paris in 1973. His successful work on Amnesty International was a turning point in his career. Following his dreams, he quit advertising and started his own design company, Shining Strategic Design. Who has been described?
The world’s first television advertisement was aired on July 1, 1941 on New York’s WNBT-TV. The 10-second ad for Bulova clocks and watches displayed a picture of a clock superimposed on a map of the United States accompanied by the voice-over “America runs on Bulova time.”
14. Founded in 1982 in Oregon, it is an independently owned American advertising agency best known for its work for Nike. They also designed the Lance Armstrong’s Livestrong yellow bracelet campaign to raise funds for cancer research. Name the agency.
15. Founded in Chicago in 1873, the agency was