Your Message Matters , livre ebook

Baker Publishing Group - Jonathan Milligan

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131 pages

English

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Description

Are you one of the many people who long to ditch the cubicle and go to work for yourself, on your own terms? What's holding you back? Self-doubt, fear, technology challenges, the feeling that there are already too many other people doing what you want to do? It's time to face those things head-on and transform your passion into a thriving business. Why? Because your message matters.In this uplifting and practical book, blogger, speaker, and business coach Jonathan Milligan gives you a simple 4-step framework to rise above the noise and build a real business. He shows you how to believe, define, craft, and market your message so that you can fulfill your unique purpose in this life. With plenty of helpful assessment tools and proven strategies--including how to create 7 perpetual income streams in 12 months from just one message--this is your go-to guide for living your dreams and impacting the world for good.

Sujets

Employabilité, métiers et formations

Entrepreneurship

Informations

Publié par	Baker Publishing Group
Date de parution	20 octobre 2020
Nombre de lectures	0
EAN13	9781493427789
Langue	English

Informations légales : prix de location à la page 0,0408€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

Cover
Endorsements
“You are doing something special for others and yourself by reading Your Message Matters . The investment of your time will come back multiplied with more confidence and enthusiasm—and you’ll discover your own powerful message that will inspire and encourage others along the way.”
Dan Miller , author of 48 Days to the Work You Love
“To build a successful personal brand today, you need a platform. In Your Message Matters , Jonathan Milligan lays out a comprehensive four-step plan to help you turn your passion into a profitable online business. For aspiring writers, speakers, and coaches, this book is a game changer.”
Michael Hyatt , New York Times bestselling author
“What is your WHAT? That is a question I’ve been challenging others with for the past decade. Milligan lays out a comprehensive framework to help you discover the three most essential ingredients for building a personal brand online today. In the pages of this book, you’ll nail down your purpose, passion, and people. Now more than ever, this book is mandatory reading.”
Steve Olsher , founder/editor-in-chief of Podcast Magazine ; New York Times bestselling author of What Is Your WHAT?
“I’m a big believer in building a portable lifestyle business. In Your Message Matters , Jonathan demystifies the process of how to take your story, experience, or passion and turn it into a thriving online business. There’s never been a better time to work from home doing what you love than right now.”
Natalie Sisson , chief potentialist and two-time #1 bestselling author of The Suitcase Entrepreneur and The Freedom Plan
“Serving a tribe of people online can sustain your business for a lifetime. But how do you get started in the first place? Jonathan takes you on a journey from believing you have a message to defining what your message actually is to marketing your message for business success. This book is a must-read for any online entrepreneur.”
Stu McLaren , founder of the TRIBE course and Marketing Your Business podcast
“Over the last decade, there has been an explosion of personal brand businesses online. Whether you want to write, speak, teach, or coach online, Jonathan has compiled the step-by-step roadmap to make that happen for you!”
Kary Oberbrunner , author of Day Job to Dream Job and Elixir Project
“In a world full of pretenders and pseudogurus, Jonathan Milligan is the real deal. He shows you how to quickly stand out and be heard in a noisy world . . . and ultimately build a business and a life you love, just like he has done himself. I’ve watched him grow his business from scratch the same way he teaches in this book. Read it now!”
Matt McWilliams , host of The Affiliate Guy podcast
“Finding your one and only purpose in this life can be daunting. In this book, Jonathan unpacks in detail why we don’t discover our purpose in life but rather uncover it. If you’ve been struggling with direction, this book will deliver!”
Jared Easley , co-founder, co-organizer, and VP of content and community for Podcast Movement
“You have a message to share and an audience to serve. But it’s easy to get stuck in the ‘how.’ In this inspiring and practical book, Jonathan walks you step-by-step through the process of uncovering your unique gift, discovering your ideal audience, and clarifying the problem your message solves. I highly recommend you grab a copy of this book! You’ll find the practical worksheets and assessments you need to finally make progress and make a living sharing your message.”
Brian Dixon , clarity coach and co-founder of hope*writers; author of Start with Your People
“You have a message, and you deserve to have your message heard. Read Jonathan’s book and you’ll discover how to build multiple streams of income from your message. This book is ideal for speakers, writers, and coaches alike. Grab your copy today; you can thank me later.”
Grant Baldwin , author of The Successful Speaker
Half Title Page
Title Page
Copyright Page
© 2020 by Jonathan Milligan
Published by Baker Books
a division of Baker Publishing Group
PO Box 6287, Grand Rapids, MI 49516-6287
www.bakerbooks.com
Ebook edition created 2020
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means—for example, electronic, photocopy, recording—without the prior written permission of the publisher. The only exception is brief quotations in printed reviews.
Library of Congress Cataloging-in-Publication Data is on file at the Library of Congress, Washington, DC.
ISBN 978-1-4934-2778-9 `
The author is represented by The Christopher Ferebee Agency, www.christopherferebee.com.
Dedication
This book is dedicated to my beautiful bride,
Charity,
who said I’d write a book one day. You believed in me before I believed in myself. Without your persistent encouragement, this book never would have been written. I love you.
Contents
Cover 1
Endorsements 2
Half Title Page 3
Title Page 5
Copyright Page 6
Dedication 7
Introduction 11
Part 1: Believe Your Message 21
1. What Exactly Is a Messenger? 25
2. Why Your Message Matters 31
3. The Secret to Building a Business and Life You Love 45
4. Why You Should Build a Business Sharing Your Advice 56
5. The Messenger Manifesto 67
Part 2: Define Your Message 81
6. The Ignite Your Message Framework 85
7. Purpose: What Is Your Unique Gift? 94
8. People: Who Do You Want to Help? 113
9. Passion: What Problem Will You Solve? 122
10. Mission Control: Establishing Your Home Base 134
Part 3: Market Your Message 145
11. Extraordinary Focus Leads to Success 149
12. Create: Get Your Message Out to the Masses 156
13. Capture: The Artful Exchange of Value for Email Addresses 170
14. Compile: Package Your Knowledge into Products and Services 183
15. Connect: How to Attract Your Audience to Your Message 202
Part 4: Live Your Message 221
16. Encouraging Hearts: Moving People from Discouragement to Hope 225
17. Educating Heads: Moving People from Doubt to Confidence 232
18. Empowering Hands: Moving People from Delay to Action 238
19. The Messenger’s Game Plan for Success 247
Acknowledgments 253
Appendix: The Messenger Roadmap 257
Notes 259
About the Author 265
Back Ads 267
Back Cover 270
Introduction
“ I’ m just ready to go fail at something.”
I spoke those exact words to my coworker late one night in an empty parking lot. I had finished the night shift of my call center job, and I was exhausted.
My exhaustion wasn’t from work, but from a more profound frustration in my life. Nine months prior I had quit my safe and secure job teaching at the local high school. Both of my parents are retired educators, so I had long assumed my life’s work would be the same. After all, teaching is a great profession. You get the summers off, you are not called in to work on the weekends, and when your kids are off, so are you. But I was miserable at my high school teaching job. I loved to teach. I even had a great relationship with the students, but I couldn’t shake the feeling that there was something else I might love even more. Something was stirring within my soul. I felt a calling for something specific to who I am. But I had no clue as to what it could be.
And so I made the difficult decision not to renew my teaching contract. Instead, I pursued the world of entrepreneurship. Quitting my teaching job was no easy choice, especially with a young family at the time. Still, it felt like the right decision. My wife, Charity, and I had been married for just five years. Our daughter, Kayla, was two years old, and we were expecting a son, who we named Jordan. I felt the weight of responsibility on my shoulders to provide for my family. Was it even possible to find work I felt called to? Should I just focus on finding work that provided for my family instead? Was I just being selfish by trying to pursue a different line of work? Is there even a way to do both (provide for my family and do work I love)? Those were the deep questions I was wrestling with.
I landed a call center job at night to cover the monthly bills, which left my days free to launch a business of some kind. Nine months later, though, I had nothing to show for it. I’d read every business book, watched every online video, and bought every course that I thought could help, but I had zero results. I had done all of the research, but I felt stuck and unsure as to what to do next.
Have you been there? You decide to go hard after your dreams and end up drowning in a sea of information instead. That’s what happened to me. Paralysis by analysis had set in. For months I’d thought a little bit more information was the secret to unlocking my success. If I knew everything, I couldn’t fail, right?
Wrong. The fact is, learning is important, but it often gives us a false sense of progress. No one can ever learn their way to results in life. That hard reality was now settling in.
Then one night I let my frustration out with a coworker. “I’m just ready to go fail at something !” I was tired of feeling immobilized. I was finally ready for action, even if the result I got wasn’t the one I wanted. Once I spoke those words, I knew I would never be the same. My situation didn’t change, but my mindset shifted. The pain of not going after my dreams had become greater than the pain of failing at something.
So I decided to just get started. I first dabbled in real estate. My idea was to buy an undervalued property and make money fixing it up. I found a rundown single-family home in a decent neighborhood and purchased it. My days were spent running errands to Home Depot (way too many times I might add). My nights were spent clocking in at the call center so I could still pay the bills. Life was busy. A few months later, things finally began to pay off. I walked away with $12,000 in my pocket after a successful real estate sale. While I should have been ecstatic about my results, the