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85 pages

English

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In the late 1950s, Glen Allan, Mississippi, was a poor cotton community. For many, it was a time and place where opportunities were limited by social and legal constraints that were beyond their control. It was a time and place where few dared to dream. Based on his own life experience, Pulitzer nominee Clifton Taulbert has teamed up with entrepreneur thought leader Gary Schoeniger to create a powerful and compelling story that captures the essence of an entrepreneurial mindset and the unlimited opportunities it can provide. Drawing on the entrepreneurial life lessons Taulbert learned from his Uncle Cleve, Who Owns the Ice house? chronicles Taulbert's journey from life in the Mississippi Delta at the height of legal segregation to being recognized by Time magazine as "one of our nation's most outstanding emerging entrepreneurs." Who Owns The Ice House? reaches into the past to remind us of the timeless and universal principles that can empower anyone to succeed.

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Employabilité, métiers et formations

Entrepreneurship

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Publié par	Eli Press
Date de parution	25 octobre 2010
Nombre de lectures	0
EAN13	9780971305922
Langue	English

Informations légales : prix de location à la page 0,0400€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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WHO OWNS THE ICE HOUSE?
Eight Life Lessons From An Unlikely Entrepreneur
by Clifton L. Taulbert and Gary Schoeniger
WHO OWNS THE ICE HOUSE?
Eight Life Lessons From An Unlikely Entrepreneur
Copyright © 2010 by Clifton L. Taulbert and Gary G. Schoeniger. All rights reserved. Printed in the United States of America. First Edition.
ELI Press, LLC 7340 Lauren J Drive Cleveland, Ohio 44060
No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information address ELI Press, 7340 Lauren J Drive, Cleveland Ohio 44060.

For information about bulk purchases of this book or the Ice House Entrepreneurship Program, please contact info@elientrepreneur.com
Library of Congress Cataloging-in-Publication Data has been applied for.
ISBN 978-0-9713059-1-5 1 2 3 4 5 6 7 8 9 0
For Jason, who inspired this journey.
For Uncle Cleve, whose life told us it was possible.
“Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented and fabulous?’
Actually, who are you not to be? You are a child of the universe; your playing small doesn’t serve the world. There’s nothing enlightened about shrinking so other people won’t feel insecure around you. We are born to make manifest the glory of all that’s within us. It’s not just in some of us, it’s in everyone.
And as we let our light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others”
— MARIANNE WILLIAMSON
WHO OWNS THE ICE HOUSE?
Eight Life Lessons From An Unlikely Entrepreneur
TABLE OF CONTENTS
Foreward by Thom Ruhe
Preface
Introduction by Clifton Taulbert
Chapter 1: CHOICE
Chapter 2: OPPORTUNITY
Chapter 3: ACTION
Chapter 4: KNOWLEDGE
Chapter 5: WEALTH
Chapter 6: BRAND
Chapter 7: COMMUNITY
Chapter 8: PERSISTENCE
Afterward
Acknowledgements
FOREWARD
A s an entrepreneur, mentor and life-long advocate for entrepreneurship, I have long searched for meaningful education programs for entrepreneurs. Specifically, I sought something that could convey the essence of an entrepreneurial mindset and the limitless opportunities it could provide. More importantly, I wanted to know—from successful entrepreneurs—the beliefs behind the behavior that led them to achieve the success they now enjoyed.
In my capacity as director of entrepreneurship at the Kauffman Foundation, I have the good fortune to travel the world; being exposed to every manner of entrepreneur support groups and the programs they offer. From Brazil to Bangladesh, I have seen first hand, that entrepreneurship has become quite popular and the “secret” of our American entrepreneurial spirit is not so secret anymore as countries around the world are awakening to the benefits of an entrepreneurial driven economy.
Yet, while entrepreneurship programs have begun to emerge on college campuses and in small business development centers across the country and around the world, the traditional academic, institutional approach has met with limited success. Many rely on a textbook-classroom format that tends to focus on the mechanical aspects of entrepreneurship such as business planning, cash flow projections and market research while overlooking the underlying beliefs and assumptions that enable entrepreneurs to succeed. Others are limited by the lack of relevant curricula or experienced instructors who understand and are able to articulate the true essence of entrepreneurship and what it really takes to start and grow a successful business. Moreover, there is no formulaic approach to entrepreneurship and attempts to do so have repeatedly proven to fail. While many programs provide basic technical information, they often lack the real-world insight and practical skills that only experienced entrepreneurs can provide.
Therein was my motivation to find and fund an education program that was derived from first-hand experience, extracted from the tacit knowledge of those who have overcome hardship and adversity through entrepreneurship. I was searching for a program that could not only inform but one that could inspire the next generation of individuals pursuing their dream of building a better life for themselves and others. And so it was that I discovered the Entrepreneurial Learning Initiative. Little did I know, they happened to be in my own backyard.
“Don’t you live in Mentor, Ohio?” began a conversation with the Kauffman Foundation’s VP of Communications, Wendy Guillies.
“I sure do, why do you ask?” I replied.
Wendy went on to explain that one of our news-feed clipping services had picked up a short article about an entrepreneurship training program being offered by a company called the Entrepreneurial Learning Initiative—ELI for short—and they were based in, of all places, Mentor, Ohio, my hometown.
Turns out, ELI had been founded and was operating less than 3 miles from my home, a slight embarrassment for me to admit as I had never heard of them.
ELI founder and co-author of this book, Gary Schoeniger, enjoys retelling the story of my first call to him as rather suspicious. “Who are you and what are you doing in my backyard?” he likes to credit me as saying—with a smile. Whereas I know that he has an embellished recollection of that first exchange, I have to concede that I was more than a bit curious about their activities in the community I had been entrepreneurially serving for many years.
Gary was polite, if not forthcoming with details of their activity, so naturally I asked for a meeting to learn more about what they were all about. It was at our first meeting that I was relieved to find out that I didn’t know about them because they were, for all practical purposes, a start-up themselves, having recently released their first public course; Mindset: Tapping Your Entrepreneurial IQ.
The course is an online video curriculum featuring entrepreneurs from a diverse background of ethnicity, gender, age, and means. From a woman who transformed her hobby into a thriving business after losing her job, to serial inventors and some of the most successful entrepreneurs of our time, Mindset was like no other entrepreneurship education program I had ever evaluated. What made it unique was the unfiltered sharing of experiences from actual entrepreneurs that, in their own words, describe what they went through and what they endured or overcame to get to their current station in life. They share with the student all the things I wish someone had told me before I took that first journey down the entrepreneurial rabbit hole.
For the first time, I could see someone taking THIS course and being better prepared for all the things they don’t teach you in the nuts-and-bolts courses. Beyond the mere sharing of the experiences, Gary and his partner Mike Sutyak had extracted, in consumable bites, the tacit knowledge that drove these successful entrepreneurs— the beliefs and assumptions behind their behavior.
As my own entrepreneurial endeavors were colored by many good and difficult experiences, I was confident that they had decoded the entrepreneurial DNA in a way that anyone, from diverse backgrounds, could learn and, more importantly, launch more confidently knowing that challenges lay ahead but nothing was insurmountable.
It was in my own taking of the Mindset Course that I was first introduced to co-author, Clifton Taulbert. In the course, Clifton refers to the inspiration he received from his Uncle Cleve; “He was different in his community because he actually took money to the bank.”
Why did that make him different? What was so special about this man that made him a standout in his community? And perhaps most importantly, how did this man’s life influence young Clifton Taulbert to become an award-winning author and a successful entrepreneur?
The answers to these questions became the foundation of this powerful book and companion course. Taulbert and Schoeniger do a masterful job at identifying the eight life lessons from an unlikely entrepreneur, Clifton’s Uncle Cleve, while providing high-impact context these lessons have to empower this generation to overcome adversity through entrepreneurship, while leading the economic recovery the world is waiting for.
We feel privileged to have had a small role in bringing this powerful program to our nation’s greatest natural resource, our entrepreneurs. It is my hope that others will be inspired by this story and empowered to take control of their destiny and to create a brighter future for themselves and others.
THOM RUHE
Director of Entrepreneurship
Ewing Marion Kauffman Foundation
PREFACE
E ntrepreneurship is a mindset that can empower ordinary people to accomplish the extraordinary. Entrepreneurial success does not require a revolutionary new idea, a Harvard-approved business plan, or millions of dollars from a venture capital firm. The same life lessons that fueled blue-collar working class Sam Walton of Wal*Mart, college dropout Steve Jobs of Apple, public housing resident Howard Schultz of Starbucks, and countless other powerful and successful entrepreneurs are within reach of every single one of you reading this book. As entrepreneur and author Chris Gardner said, “You gotta dream.… You want something? Go get it.” Gardner wrote the book, The Pursuit of Happyness, and was portrayed by Will Smith in the movie of the same name, which told the story of how Gardner overcame homelessness and adversity through entrepreneurship.
Opportunities do not always come with identifying signs screaming: “I AM AN OPPORTUNITY. COME GET ME!” Sometimes they are more subtle.
The meeting of the two entrepreneurs who wrote this book was one of those more subtle moments, one t