125 pages

English

Vous pourrez modifier la taille du texte de cet ouvrage

Découvre YouScribe en t'inscrivant gratuitement

Je m'inscris

True Profit Business , livre ebook

Practical Inspiration Publishing - Karen Skidmore

Découvre YouScribe en t'inscrivant gratuitement

Je m'inscris

Obtenez un accès à la bibliothèque pour le consulter en ligne
En savoir plus

125 pages

English

Vous pourrez modifier la taille du texte de cet ouvrage

Obtenez un accès à la bibliothèque pour le consulter en ligne
En savoir plus

A propos
Informations
Extrait

Description

*SHORT-LISTED FOR THE BUSINESS BOOK AWARDS 2020!*

We need to change the way we do business.

If you’ve decided to go it alone and grow your own business,
you’re probably finding it tough to make things work.

The pace of life is getting faster, our benchmarks for
success ever higher, and thousands of micro-business owners are facing
entrepreneurial burnout, trying to cover up their stress and exhaustion with ‘love-my-life’
smiles and filtered images on social media.

It’s not just the cashflow that needs fixing: your mental
health and well-being are at stake here.

If you are ready to make money, make an impact and thrive in
the process, True Profit Business
gives you a simpler, more connected path to business success:

·
Clarity
– understand what your bigger vision of success looks like and how business
growth really works

·
Structure
– get clear on the five Growth Pillars to ensure sustainable growth

·
Flow
– discover when to Lean Back and when to Lean In to enable an effective energy
flow between thinking, planning and taking action

·
Process
– discover which of the five True Profit Business Models will enable you to
thrive.

True Profit Business
not only helps you diagnose what’s going wrong for you, it focuses you on your
bigger game and shows you the building blocks – the processes and people – you
need to turn your expertise and talents into a purposeful, playful and
profitable business.

List of Figures ..............................................................................vii

List of Tables .................................................................................ix

Foreword .......................................................................................xi

Introduction ..................................................................................1

Who this book is for .................................................................3

How to use this book ...............................................................5

1. Playing your bigger game ..........................................................7

The sound of the Pied Piper ....................................................7

How your fears and doubts can be your greatest strength ..8

What does playing bigger mean to you? ..............................11

Are you sure? ...........................................................................13

Feel it. Think it. Do it .............................................................14

2. What’s going wrong? ................................................................21

The burnout epidemic ............................................................21

My burnout story ....................................................................23

The three big problems ..........................................................27

The doing and being of business ..........................................33

3. True Profit Business ................................................................37

What is a True Profit Business? ............................................37

Defining profit.........................................................................40

A new (and better!) way of doing business .........................42

The True Profit Business Growth Pillars .............................45

Purpose ...............................................................................45

Planning .............................................................................53

Power ..................................................................................59

Process ................................................................................64

People..................................................................................75

Your Growth Pillars moving forward ..................................81

4. True Profit Growth Flow .........................................................83

From feast and famine to feast and fallow ..........................83

The True Profit Growth Flow ................................................86

Knowing how to use your energy in your business ...........95

Leaning In and Leaning Back ...............................................99

Creating space for Grounding ............................................114

5. Your True Profit Compass .....................................................119

Riding the wave.....................................................................119

Your True Profit Compass ...................................................121

Money ....................................................................................123

Creativity ...............................................................................127

Impact ....................................................................................134

What do you do with your True Profit Compass? ............14 0

6. True Profit Business Models ..................................................143

Choosing the right vehicle for you and your journey ......143

Step 1: The business growth journey ..................................152

Step 2: Revisit your Big Vision and True Profit

Compass ................................................................................155

Step 3: Choose your vehicle spec ........................................156

Step 4: Choose your True Profit Business Model .............188

Where to go from here ..............................................................211

The power of accountability ................................................214

New beginnings ....................................................................215

Next steps ...................................................................................217

Acknowledgements ...................................................................219

Resources ...................................................................................221

About the author .......................................................................223

Sujets

Entrepreneuriat

entrepreneur

Small Business

Employabilité, métiers et formations

Compañía startup

Emprendedor

Entrepreneurship

Economics

Business

Money

Finance

Law

Startup

Management

Informations

Publié par	Practical Inspiration Publishing
Date de parution	26 septembre 2019
Nombre de lectures	4
EAN13	9781788600866
Langue	English
Poids de l'ouvrage	1 Mo

Informations légales : prix de location à la page 0,0500€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

First published in Great Britain by
Practical Inspiration Publishing, 2019
Karen Skidmore, 2019
The moral rights of the author have been asserted ISBN 978-1-78860-084-2 (print) 978-1-78860-086-6 (epub) 978-1-78860-085-9 (mobi)
All rights reserved. This book, or any portion thereof, may not be reproduced without the express written permission of the author.
Every effort has been made to trace copyright holders and to obtain their permission for the use of copyright material. The publisher apologizes for any errors or omissions and would be grateful if notified of any corrections that should be incorporated in future reprints or editions of this book.
Contents
List of Figures
List of Tables
Foreword
Introduction
Who this book is for
How to use this book
1. Playing your bigger game
The sound of the Pied Piper
How your fears and doubts can be your greatest strength
What does playing bigger mean to you?
Are you sure?
Feel it. Think it. Do it
2. What s going wrong?
The burnout epidemic
My burnout story
The three big problems
The doing and being of business
3. True Profit Business
What is a True Profit Business?
Defining profit
A new (and better!) way of doing business
The True Profit Business Growth Pillars
Purpose
Planning
Power
Process
People
Your Growth Pillars moving forward
4. True Profit Growth Flow
From feast and famine to feast and fallow
The True Profit Growth Flow
Knowing how to use your energy in your business
Leaning In and Leaning Back
Creating space for Grounding
5. Your True Profit Compass
Riding the wave
Your True Profit Compass
Money
Creativity
Impact
What do you do with your True Profit Compass?
6. True Profit Business Models
Choosing the right vehicle for you and your journey
Step 1: The business growth journey
Step 2: Revisit your Big Vision and True Profit Compass
Step 3: Choose your vehicle spec
Step 4: Choose your True Profit Business Model
Where to go from here
The power of accountability
New beginnings
Next steps
Acknowledgements
Resources
About the author
Figures
Figure 1: The True Profit Business Model
Figure 2: The People Pillar dream team
Figure 3: Stability of your Growth Pillars
Figure 4: The supposed two stages of growth
Figure 5: The roller coaster stages of growth
Figure 6: The True Profit Growth Flow
Figure 7: The P Cycle
Figure 8: The Leaning In and Leaning Back energies
Figure 9: The True Profit Compass
Figure 10: Completed True Profit Compass
Figure 11: The business growth journey
Tables
Table 1: Lean In and Lean Back energies
Table 2: Identification of Lean In and Lean Back energies
Table 3: Good/Bad reflection exercise
Table 4: Typical tasks and activities suited for both energies
Table 5: Lean In and Lean Out activities
Foreword by Dr Joanna Martin
I t can feel hard to know how to make a difference in the world. Sure, we ve got our ideals. We see the complex, vast and very real challenges our planet is facing right now. But there s also the demands of family, work deadlines, the emails in our inbox and the occasional precious hour of (often guilt-ridden) self-care that we try so hard to work into our diaries.
When we are driven to make a difference and change the world in some way, growing our business can feel like one of many responsibilities we re juggling. And it often feels like an uphill struggle to get others to care about an issue we are championing. For this reason, it s even harder to feel motivated about taking action.
Yet apathy s not an option.
The world is in desperate need of change. For those of us in the privileged position to do something about it, our time is now. However, if we don t ensure we have the right systems, structure and team to support us in our business growth, burn out can easily ensue.
If we re serious about changing the world, we business owners have to make sure we can do it sustainably. That we have the drive and the energy to keep showing up each day and do what needs to be done.
I started my working life as a medical doctor, before a short stint at drama school. It was at drama school I first experienced personal transformation skills and speaking and I started my entrepreneurial journey by launching a small coaching practice in Sydney, Australia. Before long, I was travelling all over the world delivering breakthrough trainings to audiences of up to 3000.
Nearing burn out, and falling in love, conspired to have me slow down and find a new way of doing things. I launched a speaker training business with my husband Greg in 2008 and within 12 months had grown it to seven figures and two countries; whilst maintaining an enviable lifestyle.
The birth of our first child, James, triggered another evolution, resulting in new-found skills of teething relief, high level functioning despite lack of sleep, and a PhD in multi-tasking. Many hours spent breastfeeding in a darkened room untapped a new level of creativity and purpose that culminated in the creation of the business that I now run, called One of many TM .
One of many TM is a supportive community and educational hub for intelligent and successful professional women who feel called to do more, give more, be more, and leave a powerful legacy. Many of our community members are entrepreneurs and small business owners and I have seen, first hand, the challenges they have had in designing the right business model to serve their purpose; often coming to us after experiencing severe burn out in trying to get their business to work.
This is why this book is so incredibly important. True Profit Business highlights the urgent need in all of us to stop chasing numbers, money-only goals and follow the work-harder success stories. We need to re-align how we work to put impact and purpose at the forefront, and this is exactly what I believe this book gives us.
Dr Joanna Martin
Founder, One of many TM
Introduction
W e need to change the way we do business.
The pace of life and our benchmarks for success are becoming unattainable and most people who decide to go-it-alone and to start and grow their own business are finding it harder than ever to make things work.
Technology should be improving our ability to thrive but it seems to be that it s just helping more of us to strive. Even those who seem to have it all sorted are covering up their stress and exhaustion with happy smiles and hashtagged, filtered images.
There s no doubt deciding to go-it-alone is mentally challenging. We strip ourselves bare and face our innermost fears and doubts when we decide to turn our passion, ideas and talent into a business. And yet, we aren t allowed to express them because we have to appear successful for us to be successful.
It s not just marketing problems that need fixing now. Our mental health and well-being are at stake here.
When I first started writing about True Profit Business three years ago, I came from a background in the practicalities of marketing and business processes. It all began by teaching different business models because people were getting distracted with the sudden growth of digital opportunities. I could see the fundamental lack of business strategy and infrastructure knowledge, and I wanted to make a difference and stop people chasing after passive income dreams and digital product ideas which weren t working for them.
But over the past few years of my research into what actually works for a go-it-aloner like you to make their own business a success, it has become more and more apparent to me that business success has to be an inside out job. Through my own journey into discovering what was holding me back in my own bigger game journey, I have been able to see how mentally destructive business growth journeys could be.
I have burnt out in my quest to grow my business. And, after speaking with other business owners over the years, it seems I have not been alone.
We are seeing a new breed of business owner starting up and growing a business. More go-it-aloners; people following their callings to support cancer patients, empower teenage girls to be more confident, bring meditation into the boardrooms of corporations, help menopausal women get the right medication, and mentor suicidal young men. These are just some of the incredible and awe-inspiring missions and visions I ve heard about over the past few years from various business owners, all wanting to play a bigger game.
But it s not just the missions that are incredible; it s also the fact that this new breed of micro-business owner is creating significant economic power.
In a House of Commons briefing report from December 2018, it was reported that in the UK, there were 5.7 million SMEs (businesses with fewer than 250 employees), which was over 99% of all businesses. But far more interesting to know is that, of these, 5.4 million were micro-businesses (businesses with just 0-9 employees) in the UK in 2018, accounting for 96% of all businesses. 1
What this means is that you matter.
You are part of a hugely significant economic power, which means the changes you are able to make when you play bigger in your business can have a huge impact on our world. And no matter what size mission you have, or what difference you are here to make, we cannot afford to let you burn out and not do your best work.
This is my motivation behin