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Description
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Publié par | Everest Media LLC |
Date de parution | 16 mai 2022 |
Nombre de lectures | 0 |
EAN13 | 9798822512702 |
Langue | English |
Poids de l'ouvrage | 1 Mo |
Informations légales : prix de location à la page 0,0100€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.
Extrait
Insights on Mark Rampolla's High-Hanging Fruit
Contents Insights from Chapter 1 Insights from Chapter 2 Insights from Chapter 3 Insights from Chapter 4 Insights from Chapter 5 Insights from Chapter 6 Insights from Chapter 7 Insights from Chapter 8 Insights from Chapter 9 Insights from Chapter 10
Insights from Chapter 1
#1
I took Maura and Ciara to the beach house that would be our refuge for the day. We were ten minutes from the house, but Maura was sick, so we stopped to get some water coconuts. Within an hour, our friends were poolside.
#2
I began to think about what I wanted to do next. I loved working for IP, but I was beginning to think about what I wanted to do next. I thought about going back to the Peace Corps and taking over for Don when he retired, or maybe finding something at CRS.
#3
I struggled with how to reconcile the two worlds of business and social activism. I wanted to be a young master of the universe, but I was also pulled toward my family's value of social activism and a desire to give something back to the world.
#4
My journey from Peace Corps volunteer to corporate executive to becoming an entrepreneur was fundamentally motivated and guided by the pursuit of something higher. It was about more than money, conventional success.
#5
All too often, entrepreneurs find some brilliant way to do something ten times better, faster, or cheaper than what was on the market before. They launch a risky new business with the goal of capturing a big chunk of some huge market dominated by a corporate behemoth.
#6
The old guard will fight back, and they won’t always fight fair. They’ll deploy advertising designed to manipulate consumers, promote unfair regulations, and attempt to control routes to market. But all these tactics will only delay the inevitable.
#7
The next generation will thank you for it. It is time to apply the maxim of being true to your values in business, and see business as a noble pursuit measured by more than just a single dimension.
Insights from Chapter 2
#1
I had become confident in my business skills. I was the guy who could build and lead teams, develop strategies, and execute plans. But I had convinced myself that I was a left-brained thinker: a doer, not a dreamer.
#2
I began to think of ideas, and I came up with a few that I thought were good. I wanted to consolidate the dairy industry across Central America, and I knew most of the players because I ran a business that supplied the paper cartons for milk. Maura wasn’t impressed.
#3
After brainstorming, you must cull the herd. If you’re going to mortgage your life to start a business, it must be something you’re passionate about and can contribute to in some way other than just making money.
#4
The question of what you have to offer the world is important. It is important to consider your talents, abilities, and passions, and to select an idea that aligns with who you are and who you want to become.
#5
We talked about how we wanted to stay healthy both for our own longevity and happiness, as well as to be good role models for our girls. We were active and into biking, hiking, skiing, swimming, and yoga.
#6
I began to filter out business ideas that would not have a chance of passing the Maura test. The Maura girls and I had spent time reflecting on our individual values, histories, and interests. Would the world be better off if we succeeded. Would we be proud if we were successful.
#7
I developed and used two sets of screens to evaluate the potential and viability of a business: is it audacious, and could it attract top talent and rally employees, investors, and customers around it.
#8
The idea of marketing coconut water was not a new one, as many travelers had vacationed in Latin America and sipped out of a freshly cut coconut.