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This book marks the fact that vegetarian food has gone mainstream. At one time associated with devotees of Buddhism, Taoism, Hinduism vegetarian food has been accepted by the health conscious and by the public, in general, as food that is healthy and a clear alternative to the other types of eating and drinking lifestyles. As more people accept the lifestyle, the amount of food will be increased to meet the diversified demands of vegetarian customers.

Vincent A. Gabriel has written and spoken widely about food. He shares his experience in helping newbies get into the vegetarian food business. As mentioned in the preface vegetarian food is widely accepted as the alternative to what is currently available. As more customers become aware of vegetarian choices, the opportunities for newbies will multiply.
It is my pleasure to be able to serve you and share with you the experience gained. The most important experience is reading a booklet by Fr John Dear, S.J. who advocates vegetarianism for the following reasons:
¥ Vegetarianism As a Way to Help End World Hunger
¥ Vegetarianism As a Way to Protect the Earth
¥ Vegetarianism as a Path to Health and Wholeness
¥ Vegetarianism As a Way to Support Human Rights

Sujets

Entrepreneuriat

Business

Economics

Employabilité, métiers et formations

New Business Enterprises

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Publié par	eBookIt.com
Date de parution	20 mai 2014
Nombre de lectures	0
EAN13	9789810798109
Langue	English

Informations légales : prix de location à la page 0,0295€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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SUCCESS IN THE VEGETARIAN EATERY
Vincent A. Gabriel
Aug 2013
Published And Distributed By Rank Books www.rankbooks.com
ISBN 978-981-07-9810-9 Copyright © 2014 Vincent Gabriel
Typeset and Cover Design: Rank BooksVegetarian Eatery: Success! All rights reserved. No part of this publication may be reproduced or copied in any form or by any means - graphic, electronic or mechanical, including photocopying, recording, taping or information retrieval systems - without written permission of the copyright holder.
Condition of Sale This book is sold subject to the condition that it shall not, by way of trade or otherwise, be lent, resold, hired out or otherwise circulated without the copyright holder’s prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser.
Disclaimer The author disclaim all liability and responsibility for loss caused to any person by any act or omission to act directly or indirectly as a result of material contained in this book.
Printed in Singapore
Preface
This book marks the fact that vegetarian food has gone mainstream. At one time associated with devotees of Buddhism, Taoism, Hinduism vegetarian food has been accepted by the health conscious and by the public, in general, as food that is healthy and a clear alternative to the other types of eating and drinking lifestyles.
As more people accept the lifestyle, the amount of food will be increased to meet the diversified demands of vegetarian customers.
About the author
Vincent A. Gabriel has written and spoken widely about food. He shares his experience in helping newbies get into the vegetarian food business.
As mentioned in the preface vegetarian food is widely accepted as the alternative to what is currently available.
As more customers become aware of vegetarian choices, the opportunities for newbies will multiply.
It is my pleasure to be able to serve you and share with you the experience gained.
The most important experience is reading a booklet by Fr John Dear, S.J. who advocates vegetarianism for the following reasons:

•      Vegetarianism As a Way to Help End World Hunger
•      Vegetarianism As a Way to Protect the Earth
•      Vegetarianism as a Path to Health and Wholeness
•      Vegetarianism As a Way to Support Human Rights
To explore the issue of Christian vegetarianism further, please read Animal Theology by Rev. Andrew Linzey, God’s Covenant with Animals by Rev. J. R. Hyland, The Lost Religion of Jesus by Keith Akers, and Of God and Dogs by Stephen Webb.
To join the Christian Vegetarian Association please visit www.ChristianVeg.com
For more information on Christianity and Vegetarianism, visit www.JesusVeg.com .
For more information on vegetarianism in general, please visit www.GoVeg.com
All taken from Christianity and Vegetarianism by Fr John Dear.
About the approach
I have learnt much from friends, co-workers and families and I wish to put on record my thanks.
I wish to say thank you to the schools, social groups and training institutes that invited me to speak over the period since 1961.
I have been most grateful for the chances to share my ideas. These ideas are now put into e-book format as a lasting tribute of thanks to coworkers, friends and family.
To all I wish healthy, happy, harmonious eating.
Table of Content
Vegetarian Eatery: Success!
1      Welcome To The Vegetarian Lifestyle
2      Vegetarian Food Business Models
3      Know Your Customer
4      Know Yourself
5      Preparing To Start
6      Vegetarian Food Menu Planning And Design
7      Decorating The Eatery
8      Purchasing For The Vegetarian Eatery
9      Stocking The Vegetarian Eatery
10      Marketing And Promoting
11      Franchise As A Cash-Out Plan
12      The One Big Mistake – The Straw That Broke The Camel’s Back
13      The Future Of Vegetarian Food
UNIT 1
Welcome To The Vegetarian Lifestyle
At the end of this unit you will know what the main features of the following lifestyles involve:
Semi-vegetarian
Lifestyle choice vegetarian
Raw food consumer
Fruit consumer
Vegan
and the implications of their choices.
The vegetarian food offering is very specific. Each vegetarian group has its own sets of beliefs that eventually govern what they can consume and as a person who wants to start a vegetarian eatery there are choices to be made and consequences for those choices.
To achieve a certain level of understanding of what can be supplied to the specific vegetarian customer the following chart might prove useful:

Table 1.1 What different categories of people who describe themselves as vegetarian avoid in food
The most common item excluded by all categories of vegetarians is red meat (beef, lamb, mutton, pork, veal)
The other common item is the use of various types of seasoning to enhance the flavour of the food like the vegetable ones: onions, garlic, chillies, ginger as well as the mixtures like: curry powder, spices, MSG, vinegar, cooking alcohol/wine. On the whole many vegetarians feel that these natural flavours enhancers defeat the whole purpose of the philosophy by giving pleasure to the senses through robbing the austerity from the lifestyle. So they AVOID these.
The example shown by people who choose to go vegetarian during the duration of a religious festival illustrates this counter-austerity principle:
On the other hand, people who are vegetarian for health reasons abstain from those items that have sprung up in the news and created headlines for causing health hazards to large numbers of unsuspecting consumers. They want to maintain health as these events have been especially troubling:

•      The outbreak of “mad-cow” disease in so many beef producing countries that have been traced to lapses in the feed quality given to cattle
•      The outbreak of various diseases to pigs that were the result of poor management of the places where the animals were grown
•      The attacks of foot and mouth diseases among sheep, goats and cattle
•      The attacks of bird flu in poultry farms, quail farms, duck farms, goose farms and turkey farms all over Asia, Europe and other parts of the world
•      The seepage of pesticides into fish, prawn, farms, oyster beds and abalone farms have led to the quality of seafood being compromised
•      The carelessness of one of the biggest milk supplier of the world leading to a bacterial infection has shaken the confidence of milk consumers, coming so close to the criminally negligent use of chemicals from milk powder produced by one of the biggest milk powder producers in the world
•      The leakage of water containing high levels of radiation into the sea has affected fish caught near the damaged Japanese nuclear reactor. Now it appears that the leakage of that water into the ground is going to affect vegetables and fruits grown
•      All these examples quoted above are in addition to lapses in the way fresh food, cooked food, food ingredients are kept by food vendors in their refrigerators. The food poisoning at an Indian Rojak stall should serve as a stark reminder of lapses in food hygiene
•      Another is the personal lapse by food handlers who do not wash their hands, who touch both raw food and cooked food at the same time, who receive payment, open cash drawers and DO NOT WASH their hands. Others continue to sell food when they are ill with flu or are coughing and sneezing
•      Then hawker centres have various animals that help to carry diseases:

−      Rats and mice
−      Crows, sparrows, mynas
−      Cats
−      Dogs
−      Houseflies and garden flies
−      Lizards and ants
Many choose to go vegetarian, hoping that the lifestyle choice will help them reduce their exposures to danger.
There are people who adopt the vegetarian lifestyle to be able to lose some weight. They believe that animal fat and dairy products push them beyond their target weight. In some instances they eat raw food, believing that deep fried food, with its trans-fat is not healthy. They become vegetarians till their target weight is achieved.
Still others adopt the vegetarian lifestyle to keep to what is called LOSSM which stands for:
Less Oil
Less Salt
Less Sugar
No MSG
No Trans-fat
This movement is fast gaining ground as people become aware of the fact that a certain level of care is needed.
Raw Diet consumer
In this book the term ‘raw diet’ is used, and the definition kept to being “an eating style consisting primarily of uncooked unprocessed food”.

Dr Julieanna Hever Copyright acknowledged
In this definition are:
fresh, dried, frozen fruits
fresh and frozen vegetables, sprouted vegetables
raw nuts and seeds
grains and legumes
The benefits given:
•      a raw diet improves nutrient intake
•      eliminates all the harmful anti-nutrients: animal protein, colouring, dietary cholesterol, artificial flavouring, refined sugar, trans-fat
Some complications arise:
•      fruits and vegetables are low in calories and some raw dieters take raw legumes, others consume avocados, coconut oil, nuts, seeds to get the oil they need and still others consume high-sugar items like dried fruits
•      certain nutrients are absorbed better when cooked. Cooking also adds variety to the lifestyle
•      the fact that it is a challenge to eat socially on a raw diet provides an opportunity for an entrepreneur to come up with a raw diet vegetarian eatery
What do you put on the customer’s plate?
You know the categories of vegetables. But how much of each do you need? Should you get more vegetables or more fruits on the plate? What about grains (like rice) and legumes (like beans, peas, lentils)?
Dr Julieanna Hever has developed a plant-based food guide pyramid, see Fig 1.2 .