Plan C: The Full-Time Employee and Part-Time Entrepreneur
104 pages
English

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104 pages
English

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Description

Once upon a time in America, the world of work was simpler. We were told to go for Plan A: Go to a great college, since your parents probably didn't get the chance. Then go to a professional school–medical, dental, law, you pick it. Then graduate, and get the very best 'professional' job you can. Work your dupa off. Work 60 hours a week. Give 150%, even though you don't own anything. Become an employee! However, you're expendable. And...you're laid off.

Then we could try Plan B: Go through twelve stages of losing job. Declare that you'll chuck it all to start your own business to live the dream. Work your dupa off. Work 120 hours a week. Give 250%, and you own everything. You're an entrepreneur! However, you're dealing with uncertainty, administration, and lack of cash flow. You're dealing with your beautiful dream and the sometimes-ugly reality. And, you're exhausted, frustrated, and...closed.

This book is about Plan C: Don't chuck the day job, keep it. Don't chuck the entrepreneurial dream, keep that too. DO BOTH! Work the full-time day job, and create the entrepreneurial dream on the side. You'll be working ALL THE TIME in your head and pretty much in your life. It won't be easy. But what in life is that IS worth doing??? This book is about how to live a Plan C life, with real interviews, from real-world Plan Cers redefining the American Dream.

"What are you so passionate about that you would be willing to do it for 10 years without ever making a dime? That's what you should do. Plan C gives great examples of how this has been successful for others." –Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc.

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Publié par
Date de parution 21 février 2013
Nombre de lectures 0
EAN13 9781456605872
Langue English

Informations légales : prix de location à la page 0,1000€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

Also by Erin Albert
 
The Medical Science Liaison: An A to Z Guide
(with Cathleen Sass)
1 st and 2 nd Editions
 
Single. Women. Entrepreneurs.
1 st and 2 nd Editions
 
The Life Science Lawyer
 
Indianapolis: A Young Professional’s Guide
1 st and 2 nd Editions
 
Prescription to my Younger Self: What I Learned After Pharmacy School
(multiple authors)
 


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© 2011 Yuspie, LLC. All rights reserved.
 
Published in eBook format by eBookIt.com
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ISBN-13: 978-1-4566-0587-2
 
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Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice an d strategies contained herein may not be suitable for your situation or for your jurisdiction. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. The information contained herein is not necessarily the opinion of the author or publisher.
 
Designations used by companies to distinguish their products are often claimed by trademarks. In all instances where the author or publisher is aware of a claim, the trademarks have been noted where applicable. The inclusion of a trademark does not imply an endorsement or judgment of a product or service of another company, nor does it imply an endorsement or judgment by another company of this book or the opinions contained herein.
 


Plan A :
 
Go to a great college, since your parents probably didn’t get the chance.  Then go to a professional school–medical, dental, law, you pick it.  Then graduate, and get the very best ‘professional’ job you can.  Work your dupa off.  Work 60 hours a week.  Give 150%, even though you don’t own anything. You’re an employee!
 
However, you’re expendable.  And…you’re laid off.
 
 
Plan B:
Go through twelve stages of losing job.  Declare that you’ll chuck it all to start your own business to live the dream.  Work your dupa off.  Work 120 hours a week.  Give 250%, and you own everything.  You’re an entrepreneur!
 
However, you’re dealing with uncertainty, administration, and lack of cash flow. You’re dealing with your beautiful dream and the sometimes-ugly reality.  And, you’re exhausted, frustrated, and…closed.
 
 
Plan C:
 
Don’t chuck the day job, keep it. 
Don’t chuck the entrepreneurial dream, keep that too. 
DO BOTH! 
Work the full-time day job, and create the entrepreneurial dream on the side.  You’ll be working ALL THE TIME in your head and pretty much in your life.  I won’t lie.  It won’t be easy. But what in life is that IS worth doing???
 
 
This book is about how to live a Plan C life.
 
 

 
 
 
Join the Plan C Movement! Here’s how:
 
Facebook: Plan C The Book
 
LinkedIn Group: Plan C The Book
 
Twitter: @yuspie/PlanC
 
Acknowledgements
My friends are awesomely consistent; they always come through for me, and without them, as with all my previous projects, this book would not have been possible. Thus, I must take a moment and thank them for their help, guidance, suggestions, and connections that made this project possible.
 
Of course, I must acknowledge all the people who were willing to be interviewed for this project, who are all clearly some of the busiest people I’ve ever encountered on the planet. Thank you. And, equally important, all my friends who referred me to each of them: Tiffany Benedict Berkson (Historic Indianapolis), Kenan Farrell (KLF Legal), Rebecca Berfanger ( Indianapolis Monthly ), Elizabeth Allington (IU School of Law – Indianapolis), Peggy Paul (SheTaxi), Ed Ballard, Niquelle Allen (Butterfly Consignment), and Kacia Palmer. Thank you for looking out for me–it is appreciated!
 
I also in particular want to thank my accountant, editor, and mom, Dorothy Albert. While I wasn’t raised in Nepal, my mom has always been my Sherpa to the wonderful worlds of practicality and realism. She’s also one of the five avid readers of my blog. (Thanks, Mom, but when do I get to edit your book?) To my other Sherpa of writing, Dr. Voci—I am grateful for your continued spirit in my life. Mr. Russell: your favorite client thanks you!
 
Next, to thank all those who take a chance on me by allowing me the opportunity to work each and every day at the best university in the world, Butler University: Deans Koehler and Andritz, thank you for your continued support. (Dean Koehler: Keep. Moving. Forward!)
 
Thank you to all who have changed my world by making it better. I hope together, we can change the world and make it at least a little better than we found it.
 
Introduction
Once upon a time, in a land called America, an individual could work really, really hard to envision and realize the American Dream. By studying hard, doing the best possible job in school, going to college and then graduating could almost guarantee a solid career path for 30+ years. He could typically stay with one company, and could one day retire with a gold watch. He knew he was a loyal employee to the company, and in turn, the company would take care of him for the rest of his life.
 
Unfortunately, in 2011, the story above has joined the cadre of Cinderella, Snow White, and Pinocchio: it is merely a fairy tale. The U.S. economy is currently resetting, after one of the most devastating economic recessions in the history of the country. Employment is hovering around 9% as I write this. There is a growing movement of people fed up with our government currently (Occupy Wall Street, even Occupy Indianapolis here in Indiana) who are taking to the streets and protesting for change. The top 1% of wealthy Americans controls over 40% of the nation’s wealth. Professionals who used to have 6-figure jobs are either still out of work in some cases, or accepting jobs and pay at a third or half of what they used to make prior to the recession. In turn, some professionals are taking pay cuts or receiving no pay raises at their jobs due to the rocky, slowly recovering economy.
 
Personally, I can’t even remember the first time I had a job, because it feels as though I’ve always had a job. I was young. I’m pretty sure now it would violate a few child labor laws, but working has always been part of my life. I also sold candy and widgets for activities at school, consulted on the side, and pretty much had at least a part-time job or more during college, and throughout my life. Work is part of our American culture, and part of my family’s culture. Americans love to work. I love to work. Hard work we are told leads us to opportunity, perks—and cool stuff in general.
 
But I think we’ve shifted as a country on how we view work now, and even how we work now. At least that’s what I found when I was writing my last book, Single. Women. Entrepreneurs . As I interviewed women for my last book, I discovered the more I talked to them, the more work they had going on—on the side, full-time, part-time, on their own, with others, in not for profit causes, etc. The longer the conversation, the more jobs I typically unearthed. I then began thinking about my own situation. Currently, I have a full-time day job myself (I teach at Butler University), and I own two companies on the side. Also, I’m going to law school at night. Why am I seemingly killing myself to do all this? Because frankly, I think this is the new career stability. Having more than one job is a ticket to the new American Dream, in my opinion.
 
Working on the side on your own or for someone else really isn’t a new concept. Several books have been written about this before: Dan Pink calls it a Free Agent Nation: The Future of Working for Yourself (Business Plus, 2002), a study he did of the changing free agency of the employees in the U.S., and his own personal account of going from the White House speechwriter for the VP of the United States of America to the “Pink House” of being a free agent. Felicia Joy calls it Hybrid Entrepreneurship: How the Middle Class Can Beat the Slow Economy, Earn Extra Income and Reclaim the American Dream (Joy Group Press, 2010).
 
Marci Alboher also talks about multiple career streams in her book, One Person/Multiple Careers : A New Model for Work/Life Success (Business Plus, 2007). However, I couldn’t find much on the psychology of Plan C: holding down both a full-time or nearly full-time day job and starting a business on the side. The closest I found was Joy’s book, which I highly recommend as well if you are serious about the desire to start a business on the side. So, I thought it was time to study what makes the Plan Cers tick. (Time for a definition here: A Plan Cer is one who has a full-time or nearly full-time day job and also has his or her own company on the side.)
 
In looking at the mind of the Plan Cer, I wanted to check and understand whether or not there was one particular type of personality this career path straddling attracted. I did ask everyone who participated that was a Plan Cer what their personality test results were. The good news? Everyone was all over the place! There wasn’t one particular personality type or indicator in common that they all shar

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