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Set up your business for success with the perfect shot.

The experts at Entrepreneur provide a two-part guide to success. First, learn how to turn your talent for snapping great pictures into a lucrative business. Then, master the fundamentals of business startup including defining your business structure, funding, staffing, and more.

This kit includes:

Essential industry and business-specific startup steps with worksheets, calculators, checklists, and more
Entrepreneur magazine’s Start Your Own Business, a guide to starting any business and surviving the first three years and beyond
Interviews and advice from successful entrepreneurs in the industry
Worksheets, brainstorming sections, and checklists
Entrepreneur’s Startup Resource Kit (downloadable)

MORE ABOUT ENTREPRENEUR’S STARTUP RESOURCE KIT
Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents, and more—all at your fingertips!

You’ll find the following:

The Small Business Legal Toolkit

When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business.

Sample Business Letters

1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style.

Sample Sales Letters

The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter, and letters covering all aspects of sales operations to help you make the sale and generate new customers and huge profits.

Sujets

Entrepreneuriat

entrepreneur

Emprendedor

Business

Economics

Entrepreneurship

Employabilité, métiers et formations

Small Business

Home-Based Businesses

Business Aspects

Informations

Publié par	Entrepreneur Press
Date de parution	22 octobre 2019
Nombre de lectures	0
EAN13	9781613084144
Langue	English
Poids de l'ouvrage	3 Mo

Informations légales : prix de location à la page 0,2450€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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Entrepreneur Press, Publisher
Cover Design: Jane Maramba
Production and Composition: Eliot House Productions
2019 by Entrepreneur Media, Inc.
All rights reserved.
Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc.
Th is publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
Entrepreneur Press is a registered trademark of Entrepreneur Media, Inc.
Photography Business: Entrepreneur s Step-by-Step Startup Guide, 3rd Edition , ISBN: 978-1-61308-414-4
Previously published as
Start Your Own Photography Business, 3rd Edition , ISBN: 978-1-59918-657-3, 2019 by Entrepreneur Media, Inc., All rights reserved.
Start Your Own Business, 7th Edition , ISBN: 978-1-59918-629-0, 2018 Entrepreneur Media, Inc., All rights reserved.
Printed in the United States of America
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Contents
Start Your Own Business
Foreword by Jason Feifer
On Your Mark . . .
PART 1
THINK
CHAPTER 1
Introduction
CHAPTER 2
Taking the Plunge: Get Ready to Be an Entrepreneur
CHAPTER 3
Good Idea! How Do I Know If I Have a Great Idea for a Business?
CHAPTER 4
Good Timing: Should You Launch Your Business Part or Full Time?
CHAPTER 5
Build It or Buy It? Starting a Business vs. Buying One
PART 2
PLAN
CHAPTER 6
Choose Your Target: Defining Your Market
CHAPTER 7
If You Build It, Will They Come? Conducting Market Research
CHAPTER 8
The Name Game: Naming Your Business
CHAPTER 9
Make It Legal: Choosing a Business Structure
CHAPTER 10
Plan of Attack: Creating a Winning Business Plan
CHAPTER 11
Call in the Pros: Hiring a Lawyer and an Accountant
PART 3
FUND
CHAPTER 12
All in the Family: Financing Starts with Yourself and Friends and Relatives
CHAPTER 13
Nothing Ventured, Nothing Gained: How to Find and Attract Investors
CHAPTER 14
Looking for Loans: The Ins and Outs of Debt Financing
CHAPTER 15
Fed Funds: How to Get Government Loans
Get Set . . .
PART 4
PREPARE
CHAPTER 16
What s Your Deal? Negotiating Successfully by Cliff Ennico
CHAPTER 17
Site Seeking: Choosing a Location for Your Business
CHAPTER 18
Looking Good: Creating a Professional Image
CHAPTER 19
Stock Answers: The Lowdown on Inventory
CHAPTER 20
It s in the Mail: Setting Up Mailing Systems
CHAPTER 21
Charging Ahead: Offering Your Customers Credit
CHAPTER 22
Cover Your Assets: Getting Business Insurance
CHAPTER 23
Staff Smarts: Hiring Employees
CHAPTER 24
Perk Up: Setting Employee Policies and Benefits
PART 5
BUY
CHAPTER 25
Buyer s Guide: Business Equipment Basics
CHAPTER 26
Business 24/7: Using Technology to Boost Your Productivity
CHAPTER 27
Net Works: Building Your Company Website
CHAPTER 28
Keep in Touch: Using Technology to Stay Connected
Go!
PART 6
MARKET
CHAPTER 29
Brand Aid: Building a Brand
CHAPTER 30
Marketing Genius: Advertising and Marketing Your Business
CHAPTER 31
Talking Points: How to Promote Your Business
CHAPTER 32
Sell It! Effective Selling Techniques
CHAPTER 33
Now Serving: Offering Superior Customer Service
PART 7
ENGAGE
CHAPTER 34
Net Sales: Online Advertising and Marketing
CHAPTER 35
Social Studies: Social Media Marketing
CHAPTER 36
Can You Relate? Social Media Networking
PART 8
PROFIT
CHAPTER 37
Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr.
CHAPTER 38
Making a Statement: How to Create Financial Statements by J. Tol Broome Jr.
CHAPTER 39
On the Money: Effectively Managing Your Finances by J. Tol Broome Jr.
CHAPTER 40
Pay Day: How to Pay Yourself
CHAPTER 41
Tax Talk: What You Need to Know about Your Taxes With Insights from Mark J. Kohler
APPENDIX
Business and Government Resources
Glossary
Index
Start Your Own Photography Business: Your Step-By-Step Guide to Success
Preface
Chapter 1
Welcome to the Wonderful World of Photography
Learning Where You Fit
Learning to Monetize
Building Your Skill Set
Learn from the Pros
Looking Ahead
Chapter 2
Make Things Click by Finding Your Niche
Photographer Specialty Areas
Fine Art Photography
Photojournalism
Wedding and Special Event Photography
Portraiture
Pet Photography
Special Occasion (Noncorporate) Event Photography
Additional Niche Photography Fields
Market Research
Chapter 3
Taking Stock or Working on Assignment
How Stock Work Is Managed and Monetized
How Profitable Is Stock Photography?
Working on Assignment
Chapter 4
The Digital Revolution
Plan Your Camera Equipment Budget Intelligently
Consider All Your Supplementary Photography Equipment and Gear Needs
Embrace Technology
Chapter 5
Focusing on the Right Path
Be a Fan of the Plan
Start with a Clear Mission Statement
Time to Write the Plan
Know Your Craft
Go Back to School
Distance Learning (Online Education)
Workshops and Seminars
Reading Materials
Online Learning Opportunities
Become a Photography Assistant
Chapter 6
Shoot for Accessibility: Choosing Your Location
Home Sweet Studio
Choosing a Commercial Location
Commercial Leases
Sharing Space
Should You Franchise?
How Franchising Works
The Cons
Buying an Existing Business
Chapter 7
Business Structure: A Blueprint for Success
A Name to Remember
Getting Creative
Make It Legal
Register Your Domain ASAP
Build Your Brand with a Logo
Structure It Legally
Licenses and Permits
Covering Your Assets
People You Should Know
Chapter 8
Business Equipment for the Photographer
The Photographer s Case
Equipping Your Office with the Right Stuff
Burglar-Proof Your Business
Chapter 9
Help Wanted: Staffing Your Studio
The Hiring Process
Building Your Dream Team
Independent Contractors
Short-Term Solutions
Chapter 10
Marketing Made Easy
Marketing in the Real World and Online
Network, Network, Network!
Join Professional Associations
Get on Your Soap Box
Advertising and Public Relations
Direct Mail
Replace Yellow Pages with Online Maps
Business Cards
Press Releases
Television/Radio
Magazine and Publication Ads
Designing and Publishing Your Website
Don t Underestimate the Power of Online Social Networking
Portfolios
Art Shows and Galleries
The Initial Process
On the Circuit
The Appearance of Your Booth Is Important
Galleries
Kill Em with Kindness
Chapter 11
Crunching the Numbers: Finances and Taxes
Startup Funds
Financial Management
Tax Matters
How Will You Get Paid?
Accepting Credit and Debit Cards
Accepting Checks
What s in the Forecast?
Chapter 12
The Price Is Right: Knowing the Value of Your Art
Pricing Strategies
Expenses
Bids, Estimates, and Deposits
Crunching Numbers Is an Important Part of the Job
Chapter 13
Photographer Beware: Legal Issues in the Industry
Copyright Issues
Handle with Care
Protective Measures
When Do You Need Permission?
Get It in Writing
Chapter 14
More Expert Advice from Experienced Pros
More Wisdom from Experienced Professional Photographers
Meet Molly McCauley, Owner/Lead Photographer at Molly + Co.
Get Acquainted with Celebrity Photographer Michael Grecco
Learn More About Wedding and Event Photography from Rob Grant
Photographers Daniel and Laura Pinckard Share Their Wisdom
Photographer Mark Campbell Offers Some Words of Wisdom
Appendix
Resources
Photography Associations
Photography Franchise Resources
Photo Product Sales Sites
Web and Portfolio Design
Products and Services for Professionals
Camera Equipment and Rentals
Stock Agencies
Education and Training
Scholarships
General Business Planning Software
Glossary
Index

Entrepreneur Press, Publisher
Cover Design: Andrew Welyczko
Production and Composition: Eliot House Productions
2018 by Entrepreneur Media, Inc.
All rights reserved.
Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or furt