New Startup Mindset , livre ebook

Girl Friday Books - Sandra Shpilberg

Découvre YouScribe en t'inscrivant gratuitement

Je m'inscris

Obtenez un accès à la bibliothèque pour le consulter en ligne
En savoir plus

110 pages

English

Vous pourrez modifier la taille du texte de cet ouvrage

Obtenez un accès à la bibliothèque pour le consulter en ligne
En savoir plus

A propos
Informations
Extrait

Description

This provocative startup tale of success exposes Silicon Valley's startup myths and sets forth a new approach for aspiring and current founders to build companies that make an impact.

In New Startup Mindset, Sandra Shpilberg, founder and CEO of Seeker Health, introduces a new mindset for starting and building a successful company. Shpilberg shows that Silicon Valley’s startup formula—a few young male cofounders attempting to build a unicorn funded by venture capital—is a broken system that puts excessive emphasis on hype and improbable outsized outcomes, disregards real results such as revenue and profit, and promotes limiting beliefs for the next generation of entrepreneurs.

When Shpilberg founded Seeker Health, a digital patient-finding platform, in 2015, she did almost everything differently than the blazed path: she chose to be a solo founder, didn't pursue an incubator, didn't accept outside funding, led development of software despite not being a programmer, and charged customers from month one. Instead of creating hype about fundraising based on fictitious valuations, Shpilberg focused on customer needs, yielding a startup with revenue, profit, and impact; and three years later, a large life science services company acquired her startup while she was still the sole owner.

In this expanded second edition, Shpilberg shares her success story of starting, building, and exiting her startup and provides readers with sage insights and practical tools to follow this approach. This book is simultaneously a needed dose of reality for Silicon Valley and a large serving of inspiration for those who want to create something from nothing. It is a must-read for aspiring startup founders and current entrepreneurs, especially those who may think they don't fit the mold of a Silicon Valley founder and are open to a new way of making a definitive and profound impact with the companies they create.

Sujets

Entrepreneuriat

Entrepreneur

Business

Economics

Mindfulness (Buddhism)

Biography

Entrepreneurship

Emprendedor

Employabilité, métiers et formations

Cultural

Women in Business

Small Business

Mindfulness

vision

Informations

Publié par	Girl Friday Books
Date de parution	14 septembre 2021
Nombre de lectures	0
EAN13	9781954854086
Langue	English
Poids de l'ouvrage	2 Mo

Informations légales : prix de location à la page 0,0500€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

Praise for New Startup Mindset
“Sandra Shpilberg is a unicorn and this book is one, too. Simultaneously profound and practical, replete with the soundest advice and great storytelling while being tender toward the reader’s soul, this is a game-changing must-read for anyone who dreams of creating a business—and in particular for those who don’t fit the mold. Go Sandra Shpilberg, go!”
—Julie Lythcott-Haims, author of the New York Times bestseller How to Raise an Adult , and Real American: A Memoir
“Sandra Shpilberg’s phenomenal book, which showcases her literary talent and entrepreneurial skills, will change the minds of aspiring entrepreneurs . . . for the better.”
—Michael Szenberg, editor in chief emeritus, American Economist ; distinguished professor of economics, Touro College and University System
“Sandra Shpilberg’s book is a must-read for all founders or anyone contemplating starting a business. She graciously provides an insider’s guide on how to overcome a wide array of challenges that founders face. This is a gem of a resource for any type of entrepreneur.”
—Mona Bijoor, founder of JOOR, partner of Kings Circle Capital, author of Startups and Downs: The Secrets of Resilient Entrepreneurs
“If you’re thinking about starting a business, New Startup Mindset is THE book to read. Sandra’s story offers lots of practical wisdom and inspiring examples delivered with even more heart. It’s the book I was looking for during my early days of running CD Baby—this new way of thinking would have had me jumping out of my seat in excitement.”
—Derek Sivers, founder of CD Baby and author of Anything You Want

Copyright © 2021 Sandra Shpilberg All rights reserved.
No part of this book may be reproduced, or stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without express written permission of the publisher.

Published by Girl Friday Books™, Seattle
Produced by Girl Friday Productions www.girlfridayproductions.com
Design: Paul Barrett Project management: Bethany Davis
Image credits: cover © Shutterstock/Rzoog
ISBN (paperback): 978-1-954854-04-8 ISBN (e-book): 978-1-954854-08-6 ISBN (audiobook): 978-1-954854-09-3 Library of Congress Control Number: 2021906238
Second edition

To Coby and Karina. When we first moved to Palo Alto, I said you were adaptive and resilient. You responded: “Are we adopted and Brazilian!?” You are, and will always be, my most meaningful and loved co-creations.

When you learn, teach. When you get, give.
—Maya Angelou

Contents
New Startup Mindset Can Help You If . . .
Foreword by Mona Bijoor
Introduction: The Formula Is Broken
Part 1: Start
Chapter 1: Beginner’s Mindset
Tale from the Trenches
The Teaching: Cultivate a Beginner’s Mindset
Guided Meditation: The First Time
TL;DR (Too Long; Didn’t Read)
Chapter 2: Single Deep Focus
Tale from the Trenches
The Teaching: Cultivate Single Deep Focus
Guided Meditation: Single Deep Focus
TL;DR
Part 2: Build
Chapter 3: The Flow Is Forward
Tale from the Trenches
The Teaching: The Best Next Action to Take Today
Guided Meditation: Finding Your Next Best Step
TL;DR
Chapter 4: Deep Pockets Are Never Deep Enough
Tale from the Trenches
The Teaching: The Power of Paying Customers
Guided Meditation: Passion, Ingenuity, and Determination
TL;DR
Chapter 5: Full-On Transformation to Paying Customers
Tale from the Trenches
The Teaching: Serve Your Fellow Needy Humans for Impactful Transformation
Guided Meditation: Connecting to Your Ability to Serve
TL;DR
Chapter 6: Talk to Your Competitors
Tale from the Trenches
The Teaching: The Importance of Positioning
Guided Meditation: A Place in This Garden
TL;DR
Chapter 7: At First, Hire Capable Blank Slates
Tale from the Trenches
The Teaching: Growth Mindset, Mission, and Balance
Guided Meditation: Value in Each Team Member
TL;DR
Chapter 8: Closed Doors Show You the Way
Tale from the Trenches
The Teaching: Good News, Bad News, Who Knows?
Guided Meditation: A Reflection on Negative Experiences
TL;DR
Chapter 9: Your Best Effort Is Never Burnout
Tale from the Trenches
The Teaching: Immunize Yourself Against Burnout
Guided Meditation: Embodied Relaxation
TL;DR
Part 3: Exit
Chapter 10: Ask for the Really Good Stuff (and You Deserve It)
Tale from the Trenches
The Teaching: Ask for What You Want
Guided Meditation: What You’d Love to Leave Behind
TL;DR
Closing
Acknowledgments
Works Cited
Resources for Continued Growth
About the Author

New Startup Mindset Can Help You If . . . You want to start something new but are afraid to do so You want to start something new but are waiting for X, Y, and Z to happen first You are afraid of hard work or burnout You are afraid startup culture is not for you You can’t (even) imagine yourself raising funds from venture capitalists You seek financial freedom You seek inner freedom You seek meaning in your life

Foreword
In New Startup Mindset , Sandra Shpilberg, founder and CEO of Seeker Health, lays out a clear path that all business owners should take: solve a true problem, delight your employees and customers, do it sustainably and profitably. It’s a model that’s easy to understand and based on tried and true business principles that will change the way you approach your business and your life.
Shpilberg introduces us to a new way of thinking about starting and scaling a successful company. She illustrates that Silicon Valley’s startup formula is not the only beacon for success. Investing in predominantly white, male founders (in 2020, female founder funding declined from 2.8% to 2.3%) and pushing capital into businesses without sustainable results yet—all in the name of creating a “unicorn”—is a model that only works for a select few companies. As a result, that formula propagates false hope and incorrect lessons for the next generation of entrepreneurs.
Now more than ever, the world needs innovative entrepreneurs, and Shpilberg’s model is an essential formula for how to be one. The pandemic helped many of us crystallize our priorities in business and in life. Today, it’s not just about creating a business that inspires people to consume, it’s about building a sustainable business that tackles big problems such as climate change, health care, and education. Entrepreneurship offers a path to innovation that can make the most meaningful impact.
Through this book, you will also gain a realistic view of entrepreneurship that is neither linear nor about the final outcome. Success will always take more steps than you expected or planned, and that’s something I highlighted in my own book, Startups and Downs: The Secrets of Resilient Entrepreneurs .
Most entrepreneurs, however, don’t initially think about the real law of progression. They create a big vision and aim to reach their goals in a few (difficult) steps — and that rarely works. Landing a large batch of funding can be thrilling, but it might not be what your business truly needs at that moment. When you rush the process, it may feel like you’ve succeeded in the short-term, but your long-term approach suffers.
As the well-known self-help author Robert Collier once said, “Success is the sum of small efforts, repeated day in and day out.” Consistency and purposeful actions should drive the processes that you utilize to work. Through this iterative approach, you take steps to achieve your vision.
As an entrepreneur, whether you find yourself moving backward, forward, or pivoting, having consistent and clear focus will lead to progress. Even failure is progress if you can make the most of what you’ve learned. The trick is keeping your eyes trained on your goal. Sustained momentum is what brings actual results.
By picking up this book, you will have access to the type of eye-opening inspiration that is the seedling for entrepreneurship. You, too, can create a company that makes an impact, and New Startup Mindset will show you how.
Mona Bijoor
Founder, JOOR
Partner, Kings Circle Capital
Author, Startups and Downs: The Secrets of Resilient Entrepreneurs
May 2021

Introduction
The Formula Is Broken
What’s normal? A setting on a washing machine.
—Ashley Purdy
If this is a man’s world, who cares?
—Sophia Amoruso, Nasty Gal
The formula: Young male founder in a garage in Silicon Valley. He’s Caucasian, Indian, or Asian, and a programmer. He has a cofounder in the same demographic. He’s accepted into that fancy name incubator, where he spends three months focusing on how to turn his idea into a business and learning how to pitch for venture capital. He receives incubator and angel funds and spends the next year attempting to figure out how to prove traction.
If he only had more funding, he thinks.
He pitches to venture capitalists (VCs). He drops into the conversation that he was indeed number one in his ninth-grade class, and “Top 20 under 20” because #humblebrag. Then, based on untethered optimism and a fictitious valuation, not rooted in the fundamentals of business—that is, revenue and profit—he closes his Series A of funding. TechCrunch writes about him, and the hype circus is now open for business.
He’s exhausted from the fundraising round, but he uses whatever adrenaline he can muster to build the company. He hires a team of programmers and some equally expensive “adults in the room.” He leases a shiny office in San Francisco, with a view of a lit-up suspension bridge and an endless smorgasbord of free food. E