Dhandha , livre ebook

Random House Publishers India Pvt. Ltd. - Shobha Bondre

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92 pages

English

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Description

It is Hindi translation of english version of Dhandha: How Gujratis Do Business, translated by Shalaka Waimbe in English. Dhandha, meaning business, is a term often used in common trade parlance in India. But there is no other community that fully embodies what the term stands for than the Gujaratis. Shobha Bondre's Dhandha is the story of a few such Gujaratis: Jaydev Patel-the New York Life Insurance agent credited with having sold policies worth $2.5 billion so far; Bhimjibhai Patel-one of the country's biggest diamond merchants and co-founder of the ambitious 'Diamond Nagar' in Surat; Dalpatbhai Patel-the motelier who went on to become the mayor of Mansfield County; Mohanbhai Patel-a former Sheriff of Mumbai and the leading manufacturer of aluminium collapsible tubes; and Hersha and Hasu Shah-owners of over a hundred hotels in the US. Travelling across continents-from Mumbai to the United States-in search of their story and the common values that bond them, Dhandha showcases the powerful ambition, incredible capacity for hard work, and the inherent business sense of the Gujaratis.

Sujets

Employabilité, métiers et formations

Entrepreneurship

Informations

Publié par	Random House Publishers India Pvt. Ltd.
Date de parution	10 janvier 2014
Nombre de lectures	0
EAN13	9788184005585
Langue	English
Poids de l'ouvrage	1 Mo

Informations légales : prix de location à la page 0,0420€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

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eISBN : 9788184005585
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xqtjkfr;ksa dh t cnZLr lQyrk ds dbZ dkj.k gSaA mudh rh{.k cqf ] izcy bPNk 'kfDr vkSj dM+h esgur dh vfo'oluh; {kerkA lQyrk us muesa n` + thou ewY; vkSj lekt ds izfr ft Eesnkjh dk vglkl dwV dwV dj Hkjk gSA ijokg djus okyk ut fj;k vkSj lg`n; uhfr muds is'ksoj O;ogkj vkSj lsok ds izfr leiZ.k esa lkQ >ydrh gSA ,d ckj tc pqukSrh dks Lohdkj dj fy;k tkrk gS] rks fQj ihNs iyVdj ns[kus dk iz'u gh ugha gksrk vkRefo'okl ,d ,slk xq.k gS] ftls latksdj j[kk tkrk gS vkSj ;g thou Hkj dke vkrk gSA
bl iqLrd esa 'kkfey yksxksa esa og n;kHkko] yksdfiz;rk vkSj lkgl gS] ftldh xqtjkrh laL fr esa vis{kk dh tkrh gSA bZekunkjh vkSj vk'kk, ] laca/kksa dk lEeku vkSj O;ogkj esa fu"i{krk ,d nwljs dh lQyrk dh ekxZn'kZd 'kfDr;k gSaA ltho Hkk"kk vkSj xeZtks'kh Hkjs 'kCnksa esa bu lHkh dk fp=.k fd;k x;k gS] tks gj fny dks Nwus okyk gSA
eSa jSaMe gkml bafM;k dks bl lkFkZd izdk'ku ds fy, c/kkbZ nsrk gw A lkFk gh ejkBh xzaFkky; la?k dks Hkh /kU;okn nsrk gw ] fd mUgksaus bl iqLrd ds ewy laLdj.k dks csLV cqd vokWMZ fn;kA
eq>s vk'kk gS fd ;g iqLrd lHkh yksxksa dks fo'ks"k igpku cukus vkSj ,d lw= esa c /kus ds xqtjkrh rjhd s ls thou esa vkxs c +us ds fy, izsfjr djsxhA

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dkjksckjh fuiq.krk ,d ,slk xq.k gS tks xqtjkfr;ksa esa tUetkr ut j vkrk gSA ,slk yxrk gh ugha gS fd mUgsa bls lh[kus dh t :jr gksrh gSA D;k vki tkurs gSa fd j.kNksM+yky NksVkyky uked xqtjkrh gh diM+k m|ksx dks Hkkjr esa yk, Fks\ fd ;g xqtjkr ds xksaMy egkjkt Fks ftUgksaus v xzst ksa ds lkFk feydj jsy dh iVfj;k fcNkbZ Fkha\ ;s mnkgj.k vkidks crkrs gSa fd fdl rjg dkjksckj dh yyd xqtjkrh leqnk; dh /kefu;ksa esa ygw dh rjg cgrh gSA
bl iqLrd esa 'kksHkk xqtjkrh O;kolkf;d leqnk; ds dqN f'kjksef.k;ksa dh thouxkFkk ij izdk'k Mkyrh gSaA ;s ,sls yksx gSa] ftUgksaus flQ Z vius fy, gh ugha] cfYd ns'k ds fy, Hkh nkSyr dekbZA ;s ,sls yksx gSa] ftUgksaus flQ Z /ku gh ugha] cfYd uke Hkh dek;kA
gesa vk'kk gS fd ;g iqLrd nqfu;k Hkj ds yksxksa ds fy, xoZ vkSj izsj.kk dk L=ksr cusxhA

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1974 dh ckr gSA eqacbZ ds fczfV'k gkbZ dfe'ku esa ;g ,d O;Lr fnu FkkA eSa d rkj esa yxs lSdM+ksa yksxksa esa ls ,d FkkA eSa ogk vius ikliksVZ ij fczfV'k oht k dk BIik yxokus ds fy, vk;k FkkA d rkj dNq, dh xfr ls /khjs /khjs ljd jgh FkhA vkf[+kjdkj] esjh ckjh vk gh xbZA eSaus dkmaVj ij cSBs v xzst vQ lj dks vius d kxt kr Fkek fn,A
mlus esjs d kxt kr ij ut j Mkyh vkSj v xzst h esa iwNk] ^rqe baXySaM D;ksa tkuk pkgrs gks\*
esjs eq g ls ,d 'kCn Hkh ugha fudykA fudyrk Hkh dSls] eSa iwjh ft anxh esa ianzg fnu Hkh Ldwy ugha x;k Fkk] blfy, t kfgj gS] eq>s v xzst h dk ,d 'kCn Hkh ugha vkrk FkkA
eSaus fouezrk ls vkxzg fd;k] ^lkgc] xqtjkrh ek cksyksA*
mlus fp +dj eq>s ns[kk vkSj v xzst h esa lokyksa dh ceckjh djus yxk ^D;k rqe baXySaM esa fdlh dks tkurs gks\ rqe baXySaM esa jgksxs dgk \ rqEgkjs tkus dk mn~ns'; D;k gS\*
eSa ugha tkurk Fkk fd D;k dgw ] blfy, eSaus ,d ckj fQj nksgjk fn;k] ^HkkbZ] esgjckuh djds xqtjkrh esa cksyksA*
mlus v xzst h esa lokyksa dh >M+h yxk nh vkSj eSa mlls xqtjkrh esa cksyus dk vkxzg djrk jgkA ;g dq'rh dqN le; rd cnLrwj pyhA vkf[+kj mlus x qLls esa vkdj esjs ikliksVZ ij ,d BIik yxk;k vkSj mls t ehu ij Qsad fn;kA
eq>s le> ugha vk;k fd gqvk D;k FkkA eSaus uhps >qddj viuk ikliksVZ mBk;kA eSa eu gh eu lksp jgk Fkk] bl xksjs us eq>s oht+k fn;k gS ;k ugha\ vkSj mlus bls t+ehu ij D;ksa Qsadk\
eq>s bu nksuksa gh lokyksa ds tokc [kkstus dh t :jr FkhA eSaus vkl ikl ns[kkA vxys dkmaVj ij ,d Hkkjrh;] laHkor% ,d xqtjkrh] efgyk fn[khA ;g ns[kdj eSaus jkgr dh lk l yhA
eSaus mls viuk ikliksVZ fn[kkdj fganh esa iwNk] ^csu] D;k vki esgjckuh djds crk ldrh gSa fd esjs ikliksVZ esa D;k xM+cM+ gS\ xksjs vQ lj us bls uhps D;ksa Qsad fn;k\*
^lj] vkids ikliksVZ esa dksbZ xM+cM+ ugha gS] ysfdu mUgksaus vkidks oht k nsus ls badkj dj fn;k gSA ;g jgk vLoh fr dk BIikA*
eSaus mlls iwNk] ^mUgksaus eq>s oht k nsus ls badkj D;ksa fd;k\*
og vius ikl okys fczfV'k vQ lj dh vksj eqM+h vkSj mlls v xzst h esa ckr djus yxhA mlus efgyk dk loky lqudj dksbZ tokc fn;kA efgyk us eq>s fganh esa crk;k] ^og dgrk gS fd vki v xzst h dk ,d 'kCn Hkh ugha cksy ikrs gSa] rks fQj vki baXySaM esa D;k djsaxs\*
eSaus dgk] ^csu] esgjckuh djds mlls iwNsa] D;k og fganh cksyrk gS\ D;k og dksbZ Hkh Hkkjrh; Hkk"kk cksyrk gS\ ;fn og LFkkuh; Hkk"kk tkus fcuk ;gk dke dj ldrk gS] rks fQj v xzst h cksys fcuk eSa baXySaM esa D;ksa ugha jg ldrk\*
efgyk eqLdqjkbZ vkSj mlus esjh dgh ckr vQ lj ds lkeus nksgjk nhA og FkksM+h nsj rd lksprk jgkA fQj mlus ,d yacs iy ds fy, eq>s ?kwjk vkSj vkf[+kjdkj eqLdqjk fn;kA
^ykvks] eq>s viuk ikliksVZ ns nksA* mlus ,d ckj fQj esjs ikliksVZ ij BIik yxk;k vkSj efgyk ls dgk] ^mlls dg nks fd mls oht k fey x;k gSA mls crk nks fd og 'kke dks vkdj viuk ikliksVZ ys tk,A*
fczfV'k gkbZ dfe'ku ls ykSVrs oD+r eq>s ,slk eglwl gqvk] ekuks eSa vkleku esa igq p x;k gw A tc VSDlh pkSikVh ds ikl ls xqt j jgh Fkh rks eSaus vjc lkxj dks f{kfrt rd QSys ns[kk vkSj [+kqn ls dgk] ^HkhethHkkbZ] vius thou esa ,d u, v/;k; ds fy, rS;kj gks tkvksA cgqr tYn gh rqe ;g lkxj vkSj vVykafVd Hkh ikj djksxs rFkk ,d ubZ t ehu ij iSj j[kksxsA rqEgsa bl ubZ pqukSrh dk lkeuk djus dh rS;kjh djuh gSA*
baXySaM ds ckn eSa csfYt;e vkSj bt jkby dh ;k=k djus tkus okyk FkkA esjs fny esa vius ghjksa ds dkjksckj dks QSykus ds cM+s lius FksA eSaus viuk flj ihNs okyh lhV ij fVdk fy;k] viuh vk [ksa can dha vkSj vrhr esa pyk x;kA eSa lkSjk"V ] gthjk/kj ds vius NksVs xk o esa igq p x;k FkkA eq>s viuk edku] viuk [ksr] ckt kj vkSj fdjkus dh nqdku fn[k jgh Fkh] ftlds lkeus eSa [kM+k Fkk] vkSj esjh mez ml oD+r nl lky dh FkhA

,d lqcg ck us eq>s lkeku dh lwph nsdj xk o dh fdjkus dh nqdku ij HkstkA eSaus lwph djluth dkdk dh nqdku ds ukSdj dks Fkek nhA fQj tc og lkeku ck /k jgk Fkk] rks eSa bart kj djus yxkA djluth dkdk xqtjkrh v[+kckj t;fgan i + jgs FksA os gekjs xk o ds bdykSrs vkneh Fks tks gj fnu v[+kckj i +rs FksA eSa muds lkeus [kM+k Fkk blfy, esjh ut j Hkh v[+kckj ij iM+hA fcuk lksps le>s eSa v{kjksa dks i +us yxkA blls igys fd eq>s irk py ik,] v{kj 'kCn cu x, vkSj eSaus njvly ;g [k+cj iwjh i + yh] ^Hkkjr us eqacbZ dk eSp nks fodsV ls thr fy;k---* exj rHkh v[+kckj vpkud ,d rjQ dks gV x;k vkSj eq>s djluth dkdk dk psgjk ut j vk;kA os gSjkuh ls eq>s ?kwj jgs FksA
^Mhdjk] rqe i +uk tkurs gks\*
^vg---vg--- FkksM+k lk---]* eSa cqncqnk;kA
^D;k rqe Ldwy tkrs gks\* mUgksaus eq>ls iwNkA
eq>s le> ugha vk;k fd bl loky dk D;k tokc nw A ^vg] esjk eryc gS eSa tkrk rks gw ] exj---*
^Hkhew] rqEgsa Ldwy tkus dk le; dc feyrk gS\ tc Hkh eSa ns[krk gw ] rqe [ksrksa esa dke djrs jgrs gksA*
eq>s bl ckr dk dksbZ tokc ugha lw>k] ysfdu fd Ler ls mlh iy ukSdj us eq>s fdjkus dk lkeku Fkek fn;k vkSj eSa vkxs dqN dgs fcuk ogk ls pyk vk;kA
okil ykSVrs oD+r eSa eu gh eu lkprk jgk] dkdk dh ckr lgh gSA
gkyk fd eSaus Ldwy esa uke fy[kk;k Fkk] ysfdu eSa eghuksa rd d{kkvksa esa ugha x;k FkkA ,d ckr rks ;g Fkh fd Ldwy esjs ?kj ls yxHkx ik p fdyksehVj nwj FkkA ogk tkus vkSj ogk ls okil vkus esa cgqr le; yx tkrk FkkA nwljh ckr] pw fd eSa ?kj dk lcls cM+k yM+dk Fkk] blfy, ckiw ds dkedkt esa enn djuk esjk Q t Z FkkA
ge ,d edku vkSj FkksM+h lh t ehu ds ekfyd FksA ysfdu t ehu mitk ugha Fkh] blfy, gekjh Q ly ckfj'k ds jgeksdje ij fuHkZj FkhA ;gh otg Fkh fd fnu Hkj esgur djus ds ckotwn gekjs ;gk bruh de Q ly gksrh Fkh fd ge lcdk isV eqf'dy ls Hkj ikrk FkkA
ml 'kke tc eSa fnu Hkj dh nerksM+ esgur ds ckn fcLrj ij ysVk Fkk] rks eSa Ldwy ds ckjs esa lksprk jgkA eq>s bl ckr ij vQ lksl gks jgk Fkk fd eSa Ldwy ugha tk ikrk FkkA oSls vk'kk dh ,d NksVh fdj.k FkhA fiNys dqN fnuksa ls iM+ksl ds ,d xk o dk ,d czkg~e.k yM+dk vius ?kksM+s ij cSBdj gekjs xk o vk jgk FkkA mldk mn~ns'; esjs tSls yM+dksa dks i +kuk fy[kkuk Fkk] tks Ldwy rd ugha tk ldrs FksA
mldh dksf'k'kksa dh cnkSyr vc eSa v{kjksa dks igpku ldrk Fkk] FkksM+k i + ldrk Fkk vkSj FkksM+k xf.kr dj ldrk FkkA T+;knk eg oiw.kZ ;g Fkk fd eq>esa lh[kus dk lPpk tks'k vk x;k FkkA
tc eSaus vk [ksa can djds lksus dh dksf'k'k dh rks esjs fnekx esa fojks/kh fopkjksa dk dqgklk Nk;k gqvk FkkA rHkh vpkud eq>s ,d lQ sn] pedrh jks'kuh fn[khA