Cool Cash , livre ebook

MarshallCavendishM - Joerg Dietzel

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180 pages

English

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"The only way to do great work is to love what you do," said Steve Jobs. How true. And have we not all thought the same? And yet, earning and enjoyment never seem to come together! Now Cool Cash will prove that anyone can do it - and shows you how. Here are 30 secrets to successfully turning your hobby into a source of income. Whether it's cooking, baking, gaming, swimming, pets, comics or travel, every hobby can - with the right strategies - earn you some cool cash. Drawing on detailed interviews and case studies with people who have built profitable and sustainable "hobby jobs", this book presents tried-and-true principles that everyone will benefit from. Divided into 3 sections - Small Starts, Growing Pains, and Open for Business - Cool Cash takes readers step-by-step through the stages of discovery, execution, and growth. Learn how to Experiment with your skills; how to Advertise in the right places; and how to Price it right (not too high, but not too low either!). For those who take the lessons to heart and master the principles, cool cash awaits. A bonus section shows readers how to best market themselves online. Written in a lively, engaging style, this is the ideal guide for anyone who has ever thought to themselves, "How can I make money doing what I'd happily do for free?"

Sujets

Employabilité, métiers et formations

Entrepreneurship

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Publié par	MarshallCavendishM
Date de parution	01 août 2012
Nombre de lectures	0
EAN13	9789814408899
Langue	English

Informations légales : prix de location à la page 0,0480€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

Copyright 2012 Marshall Cavendish International (Asia) Pte Ltd
Published in 2012 by Marshall Cavendish Editions An imprint of Marshall Cavendish International 1 New Industrial Road, Singapore 536196
All rights reserved
No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the copyright owner. Request for permission should be addressed to the Publisher, Marshall Cavendish International (Asia) Pte Ltd, 1 New Industrial Road, Singapore 536196. Tel: (65) 6213 9300, fax: (65) 6285 4871. E-mail: genref@sg.marshallcavendish.com
The publisher makes no representation or warranties with respect to the contents of this book, and specifically disclaims any implied warranties or merchantability or fitness for any particular purpose, and shall in no events be liable for any loss of profit or any other commercial damage, including but not limited to special, incidental, consequential, or other damages.
Other Marshall Cavendish Offices: Marshall Cavendish Corporation. 99 White Plains Road, Tarrytown NY 10591-9001, USA Marshall Cavendish International (Thailand) Co Ltd. 253 Asoke, 12th Flr, Sukhumvit 21 Road, Klongtoey Nua, Wattana, Bangkok 10110, Thailand Marshall Cavendish (Malaysia) Sdn Bhd, Times Subang, Lot 46, Subang Hi-Tech Industrial Park, Batu Tiga, 40000 Shah Alam, Selangor Darul Ehsan, Malaysia
Marshall Cavendish is a trademark of Times Publishing Limited
National Library Board Singapore Cataloguing-in-Publication Data Dietzel, J rg, 1961-
Cool Cash : make money from your hobby job / J rg Dietzel Ivan Ho. - Singapore : Marshall Cavendish Editions, 2012. p. cm.
eISBN : 978-981-4408-89-9 1. Hobbies - Economic aspects. 2. New business enterprises - Management. 3. Entrepreneurship. I. Title. II. Ho, Ivan. HD62.5
658.1141 - dc23 OCN806250447
Cover design by Cover Kitchen Printed in Singapore by Chung Printing Pte Ltd
Dedicated to Ellen DeGeneres, who brings light and laughter into my world, and to all those who ve tried to earn money in your free time but just haven t been able to do so -keep on going!
preface j rg dietzel
preface ivan ho
find your passion
open up your mind
the small stuff
be experimental
define goals, plan ahead
be confident
get certified
be proactive
build networks
opportunity
do your research
the downsides
be determined
commitment
innovation
advertising
seek guidance
price it right
negotiation
outsourcing
economies of scale
find your niche
marketing and branding
target market
get rich through ebay
blogging
investing
the law and you
appendix
keep in touch
I had just finished teaching two classes of Promotional Marketing at the NUS Business School and popped into my consultancy office for a quick check of messages when I saw it - an email from a student called Ivan Ho, who was not in my class. Dear Prof, it started, You don t know me. But I have an idea and I need your help...
The following lines described the plan to write a book about hobby jobs - Alternative Income , we called it for a while. Ivan had an idea and a plan, plus some interviews of hobby jobbers that he had already conducted. All he needed was someone with branding and marketing knowledge - and connections.
We met and refined the book idea; I got my office to help with some of the research and gave input on cases and write-ups. Slowly but firmly the book came together.
Then I emailed Marshall Cavendish, who had published my book Create, Connect, Convince - Fundamentals of Advertising, Branding and Communication , to ask whether they were interested in hobby jobs. They were, we signed a contract, and spent the next few months polishing the chapters into the book you now have in your hands.
The result is - even if we say so ourselves - impressive. Not only does the book cover all aspects of starting a business, it also does so in a language and format that can be understood by anybody, from students to pensioners, and has a big number of real cases, interviews with people who dared to go out and make their hobby job a reality. If I had to summarize the book, and all the job choices people make, it s one word:
Passion.
Find out what you really feel passionate about. Chances are you will be good at it. And follow your passion against all odds - from a hobby to an internship to the choice of your career. We all want to do things for a living that fulfil us, that we enjoy doing, so our work is not a chore but a joy. Passion is the key to making that happen.
So dream big dreams. Find your passion. Follow it to the end of the earth.
And if you re scared that it will not work, minimize your risk by starting small.
By starting with a hobby job.
Thanks, Ivan, for inviting me to travel on this journey.
Don t quit your day job - earn spare cash
As a student, studying is my day job . And I m sure you all know it really doesn t pay much. But it does leave me with a lot of free time - time that could be used to do something .
It felt like a waste when I spent that time on things like attending countless project meetings and playing DOTA nightly. I didn t want to quit school - no matter how many billionaire drop-outs there are to set an example. So the free time I had continued to niggle at me to do something.
I thought, if only I could find a way to make some money during that free time. I could have gotten a part-time job, but on top of my studies it would have been a very heavy load to carry. It wasn t so much that I needed the money badly, but more that I knew I could definitely use more of it. I definitely didn t want to kill myself doing so.
I knew I couldn t be the only one with these thoughts. And that got me to thinking - I should ask others, and so I did. I started interviewing friends, and friends of friends. I interviewed other students, aunties, new graduates and new business owners.
The more questions I asked, the more I noticed that these people, no matter the industry or field, took similar actions to earn money. When I asked for guidance, many repeated the same pieces of advice. I began to realize that through my interviews, I had amassed a treasure trove of principles - secrets, if you will - that lead to earning yourself some cool cash.
The best part is that these principles were coming not from some big-shot businessman but from regular people who managed to find a way to make money in their free time. This makes it incredibly easy for you, whether you have any background business knowledge or not, to start applying these principles right away!
How I came up with the term hobby job
When I started interviewing people who supplemented their income through money-making activities in their free time, I didn t really know what to call them. They were such a diverse group. Some turned their hobbies into jobs; some took on a second job in line with their interests and hobbies; some just kept on doing their hobby and found a way to profit from the products. There really wasn t a name for this huge variety of activities.
The endeavours I am interested in lie somewhere between a hobby and a job. At the core of these activities is the idea of work that is rooted in personal interest and enjoyment, and that is financially rewarding, but not to the extent that the work becomes drudgery.
The term hobby job best encapsulates this variety of activities.
In this book, I use hobby job to cover similar concepts as might be connoted by part-time job , weekend business , moonlighting , project basis and freelancing . Chapter 1 will give you a better definition and understanding of what a hobby job entails.
How to get the most out of this book
Write down your thoughts. As a student, I ve long realized that thoughts are fleeting. You ll be reading something, listening to a lecture, or just going about your daily routine and something brilliant pops into your head - some call it an A-ha! moment. You make a mental note to give it more thought, and go back to doing what you were doing. Some time later, when a situation calls for it, you find yourself trying to recall that brilliant idea, to no avail. Your A-ha! becomes an A-huh? and you kick yourself for not remembering.
Thus I recommend that you have pen and paper in hand as you go through this book. If something comes to mind, write it down immediately. Even if it doesn t seem particularly groundbreaking or even relevant at first, don t second-guess yourself, just write it down. You ll be surprised at how smart your subconscious mind is at providing the answer before your rational mind has even formulated the question!
I also recommend that at the end of each chapter, make it a practice to write down your takeaway thoughts from that chapter. This will help you organize your thoughts before proceeding further.
Reread the personal success stories. For every chapter in the book, there will be a personal account or an interview that illustrates the principle the chapter discusses. You may want to consider why that particular case study was chosen for that principle. In addition, these case studies are followed by practical tips on how to get started in those hobby jobs. Even if you re not keen on that particular hobby job, think about how you would implement the principles and strategies in your own field of endeavour.
Take your time. You don t have to read the whole book in one sitting. I suggest you take time to think about each chapter after you have read it. I know when it comes to money, it s easy to become impatient; it s easy to want to get started and make money as soon as possible. But try to remember that you plan on doing this in your spare time, that you are only looking for supplemental income - and thus you have some time to think. It s easy to think that it s a waste of time taking things slow when you have the ideas now , but think ho