Cannabis Capital , livre ebook

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Publisher Marketing
  • Full-page ad in Entrepreneur print and digital magazine (3.1 million readers per month)
  • Email campaign to minimum 340K Entrepreneur subscribers
  • Banner ads on Entrepreneur.com (audience 14 million unique visitors per month)
  • Book excerpts shared on Entrepreneur.com to showcase each of the chapter’s content with the inclusion of CTA to buy the book at the retailers
  • Book cover and text links within related articles and channels on Entrepreneur.com
  • Content campaigns shared via Entrepreneur’s social networks, which total 13 million engaged
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
  • Instagram spotlight campaign featuring case studies in the book

    Author Marketing
  • Coordinated social media campaign on author’s social channels and media platforms (43,000 combined followers)
  • Author email blast to dedicated opt-in list of 8,000
  • 8-10 speaking engagements planned for 2019 with average attendance between 250-25,000
  • Author has committed to a PR push focused on radio, media partnerships, and podcast push
  • Full-page ad in Entrepreneur and Green Entrepreneur print and digital magazines (3.1+ million readers/month)
  • Email campaign to minimum 340K Entrepreneur and Green Entrepreneur subscribers
  • Banner ads on Entrepreneur.com and GreenEntrepreneur.com (audience 14 million unique visitors/month)
  • Book cover and text links within related articles and channels on publisher sites
  • Content campaigns shared via publisher’s social networks (13+ million engaged)
  • Digital galleys and press kits via NetGalley sent to top editors, reviewers, bloggers, and influential media contacts
    The cannabis industry is seeing an explosion of entrepreneurship and a great amount of capital is flowing into the sector globally. It is essential for cannabis business owners to understand how to be one of the few businesses that secure funding.

    The answer to bridging this disconnect lies in not only understanding how to build a successful business but, directly listening from investors on what is required when backing a company. And most importantly, why they invest in certain companies, entrepreneurs and not others.

    Cannabis Capital is the definitive resource outlining the fundamentals for building a company that will attract investment, why investors will invest and how to successfully raise capital. Ross O’Brien brings more than a decade of investing in private companies, managing a $50 million cannabis investment fund, hosting cannabis industry events, as well as investor forums. O'Brien shares the best practices and shares proven frameworks for success.
    Introduction

    Part I: Building the Investible Cannabis Company

    Chapter 1: You Are Your First Investor

    Chapter 2: Building for Long Term Value, A Primer in Running a Successful Private Company

    Chapter 3: Financing as a Symptom of Planning, Not the Reason

    Chapter 4: Brutal Honesty, Stress Testing Your Business

    Chapter 5: The Cannabis Dynamic, Managing for Change

    Part II: The Financing Playbook

    Chapter 6: Reality Based Forecasting

    Chapter 7: Financing Alternatives for Private Companies

    Chapter 8: Identifying a Use of Proceeds

    Chapter 9: Valuation & Articulating Risk

    Chapter 10: Exit Strategies

    Part III: Raising Capital

    Chapter 11: Preparing the Offering

    Chapter 12: Pitching the Offering

    Chapter 13: Due Diligence

    Chapter 14: Structuring the Deal

    Chapter 15: Post Closing

    Appendix Resources

    i. Investor Databases

    ii. Leading Attorneys

    iii. Regulatory Experts
  • Voir icon arrow

    Publié par

    Date de parution

    21 janvier 2020

    Nombre de lectures

    0

    EAN13

    9781613084182

    Langue

    English

    Poids de l'ouvrage

    1 Mo

    CANNABIS capital
    HOW TO GET YOUR BUSINESS FUNDED IN THE CANNABIS ECONOMY
    ROSS O BRIEN
    FOUNDER OF BONAVENTURE EQUITY, LLC
    Entrepreneur Press
    Entrepreneur Press, Publisher
    Cover Design: Andrew Welyczko
    Production and Composition: Eliot House Productions
    2020 by Entrepreneur Media, Inc.
    All rights reserved.
    Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed Entrepreneur Media Inc. Attn: Legal Department, 18061 Fitch, Irvine, CA 92614.
    This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
    Entrepreneur Press is a registered trademark of Entrepreneur Media, Inc.
    ebook ISBN: 978-1-61308-418-2
    CONTENTS

    ACKNOWLEDGMENTS
    FOREWORD by Vicente Fox Quesada
    INTRODUCTION
    Cannabis Is a Dynamic Market
    Origins of Cannabis Capital
    Bridging the Gap to Cannabis Venture Capital
    How to Use This Book
    PART I
    THE CANNABIS ECONOMY LANDSCAPE
    CHAPTER 1
    THE CANNABIS ECONOMY
    Defining the Cannabis Economy
    Cannabis Industries Defined
    The Cannabis Economy and Your Venture
    The Cannabis Economy s Impact on Raising Capital
    Cannabis Capital Takeaways and Action Items
    CHAPTER 2
    CANNABIS VENTURE CAPITAL
    How Private Companies Are Financed
    The Investment Lifecycle of a Company
    The Investor Landscape
    How Venture Capital Works
    Why Traditional VCs Don t Invest in Cannabis
    The Cannabis Venture Capital Industry
    Syndications
    Cannabis Capital Takeaways and Action Items
    CHAPTER 3
    REGULATION, POLICY, AND BANKING
    by David T. Mangone
    Potential Problems for Investors
    Current Federal Protections
    Changing Federal Law and Politics Around Legalization
    Cannabis Capital Takeaways and Action Items
    PART II
    ENTREPRENEURSHIP AND PLANNING
    CHAPTER 4
    CANNABIS ENTREPRENEURSHIP
    Defining Cannabis Entrepreneurship
    Execution: The Key to Success
    Managing the Business
    Cannabis Capital Takeaways and Action Items
    CHAPTER 5
    BUSINESS PLANNING
    What Investors Look For in the Business Plan
    How It All Syncs Up
    Cannabis Capital Takeaways and Action Items
    CHAPTER 6
    FINANCIAL PLANNING
    Introduction to Financial Statements
    Investor Evaluations of the P L
    Preparing Financial Projections
    Determining Your Financial Needs
    Should You Raise Money?
    How Much Should I Raise?
    Additional Rounds of Financing
    Cannabis Capital Takeaways and Action Items
    CHAPTER 7
    VALUATION AND ARTICULATING RISK
    What Is Risk?
    Private Company Risk
    Ask the Important Questions About Risk
    The Investor s Risk Assessment Lens
    Valuation
    Private Company Value Drivers
    Private Company Valuation Methods
    The CVC Method
    Cannabis Capital Takeaways and Action Items
    CHAPTER 8
    DEALMAKING AND EXIT STRATEGIES
    Growth Strategies
    Dealmaking as a Discipline
    Exiting a Business
    Types of Buyers
    Types of Exit Strategies
    Cannabis Capital Takeaways and Action Items
    PART III
    RAISING CAPITAL
    CHAPTER 9
    PRESENTING TO INVESTORS
    The Five Rs for Raising Capital
    Investment Pitch Materials
    Preparing to Pitch
    Cannabis Capital Takeaways and Action Items
    CHAPTER 10
    THE INVESTMENT PROCESS AND DUE DILIGENCE
    Phase I: Outreach
    Phase II: Investigation
    Phase III: Commitments
    Cannabis Capital Takeaways and Action Items
    CHAPTER 11
    DEAL TERMS by Michael Schwamm
    Ownership Considerations
    Repurchase Right
    Dividends
    Liquidation Preference
    Conversion Right
    Anti-Dilution Provision
    Protective Provisions
    Transfer Restrictions
    Drag Along Rights
    Tag Along Rights
    Right of First Refusal
    Registration Rights
    Board Seat
    Information Rights
    Documentation
    Cannabis Capital Takeaways and Action Items
    CHAPTER 12
    WHAT COMES AFTER CLOSING
    Governance
    Investor Relations
    Steward of Capital
    Cannabis Capital Post-Closing Takeaways and Action Items
    Epilogue-Happy CBD Company, LLC
    ABOUT THE AUTHOR
    INDEX
    ACKNOWLEDGMENTS

    T here are countless people who have influenced me over my career and have been instrumental as I pursued a very nontraditional career path. I have been fortunate to receive mentorship and guidance, be challenged by, and receive help from an extraordinary group of friends, family, and contacts since I entered the workforce at 14 and started my first business at 19. I have also discovered the hard way that not everyone has good intentions. But what has become clear is that you simply cannot be successful without a support system of great people who will be instrumental in shepherding you through the difficult times, of which there will be many if you also choose to be an entrepreneur.

    No one in my life bas been more important and supportive on this journey than my parents. They are not entrepreneurs per se and certainly don t share my tolerance for risk and uncertainty. Time after time, I found myself going to the Bank of Mum and Dad to make a withdrawal for my next pursuit. This book would not be possible without their unwavering support. Without them, none of this would be possible. Many times during the sleepless nights of writing this book and building a successful business I would use them as my compass to ensure that I was always trying to be the best I can be and bring value to others.
    This book started as a finance book. But it really became about entrepreneurship and how starting and running a private company intersects with finance. I consider myself fortunate to have years upon years of failures, all of which have contributed to the experiences that this book is founded on. And without the unwavering support of my Mum and Dad, none of this would have been possible.
    I launched Bonaventure Equity as the next chapter in my personal lifelong ambition to be a leading financier of best-in-class entrepreneurs. When we embraced cannabis as our core investment thesis, it became clear that by working with fellow entrepreneurs as true financial partners, we could have a massive impact with what we do. Our mission is to create $1 billion in value and to positively impact 1 billion lives. This means that we need to be global in our scope. We are grateful to Mexico s former president Vicente Fox for anchoring our advisory board to help us realize this mission and for his considerate and inspiring forward.
    This book is part of the foundation we are building to deliver on our ambitious plan. I am committed to personally helping create no less than 100 millionaires (or 10 percent of our value creation goal) from the entrepreneurs and business partners we work with every day in support of. This book may be the catalyst for you to be one of those people.
    I have intentionally used the term we a lot in this book, as everything I do is empowered by my wonderful family, friends, colleagues, advisors and mentors. I cannot possibly thank everyone who has had an impact on me, but the following people truly stand out in my life and this project.
    My best friends, Todd and Tracey Walters and Jarrett and Kristina Bostwick: Your belief in me and support of our mission humbles me every day and although we may not technically be family, you are the extended family that I fight for every day. Our wonderful core team at BVE: Tara Waglow, Bill Kehoe, Mike Elion, Ryan Michaels, and Cody Hughes. To Bryson Nobles, Mike McKenna and Mark Sluiter for friendship and always pointing out when I could use a little humility! Thanks to our partners and friends Hal, Shirley Jason Eis, Nick Leibham (everyone needs a super lawyer as a friend) and Diane Newburg. And thanks to advisors Greg Shugar, Peter Sheptak, and Ricky Williams.
    Many thanks to all the contributors: Joe Mimran, Brett Finklestein, Tyler Beuerlien, Mitch Baruchowitz, Troy Dayton, Jon Traubin, Tahira Rematullah, Emily Paxhia, Scott Greiper, Giadha Aguierre de Carcer, David Mangone, Lori Ferrara, Ryan Ansin, Sara Presler, and Michael Schwamm. And to all friends and colleagues I owe a thank you to: Saphira Galoob, Skyler Baab, George J Von Burgh, Jon Barden, Bimal Kapoor, Brian Dooley, Jim Dullum, Ralph Manaker, Jay Lopez, Juan Garcia, Darcy Gramm, Paul Lambert, Greg Whelan, Paul Kasnetz, David Wesner, Ray Hennessey, Maggie Kelly, Scott Cantini, Jennifer Dorsey, Vanessa Campos, Randall Harper, Patty Schreiber, Michael Hilf, Adam and Dawn Weil, Evan and Rachel Dash, Michael Swackhamer, Colin Conway, Ian McCormack, Dan Klein, and my godparents Len and Avis Bruton and the whole Bruton family, my Bulldog family Bob Paganelli and Brian VH Van Horn. Finally, I owe a huge thank you to Congressman Earl Blumenauer and Congressman Ed Perlmutter, Ted Chung, Jim Baudino, Keith Bonnici, and the incomparable Cheech Marin for being early icons and contributing to establishing this Cannabis Economy.
    -Ross O Brien, Parksville British Columbia, July 2019
    FOREWORD
    by Vicente Fox Quesada former President of M

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