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113 pages

English

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How often does one stop and wonder what the mind holds in store for the entrepreneur? The golden truth is that 'mind behind the business' is the sacred treasure of entrepreneurship. Great entrepreneurs of each time have been able to develop their minds to a level of personal growth that enabled them to be the creators and pursuers of great innovative ideas. All innovation begins with opportunity recognition and idea generation usually springing forth from a problem that needs to be tackled or a solution that can benefit humans. Their strength of mind is a lesson for all entrepreneurs who need to understand that their mind is the 'key sustainer' of their business. This book so fulfils that call as a voice to ignite the imagination of potential leaders in the arena of business and summons them to use their brain's resources to guide them to their destination. As it was famously said, "A mind once stretched can never go back to its original form." This book emphasises the importance of business cognition, how the mind behind the business speaks louder than the business itself.

Sujets

Employabilité, métiers et formations

Entrepreneurship

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Publié par	Austin Macauley Publishers
Date de parution	29 mai 2020
Nombre de lectures	0
EAN13	9781528967600
Langue	English
Poids de l'ouvrage	7 Mo

Informations légales : prix de location à la page 0,0175€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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Awakened – The Mind Behind the Business
De Costa
Austin Macauley Publishers
2020-05-29
Awakened – The Mind Behind the Business About The Author Dedication Copyright Information © Acknowledgements Author’s Quotes Models in the Book Introduction Chapter 1 The Personified Mind Chapter 2 The Environment Chapter 3 Human Capital Chapter 4 Cognition, Meta-Cognition and the Neuron Chapter 5 The Human Brain and Consciousness Chapter 6 Convergence and Wishful Thinking Chapter 7 Way-finders Chapter 8 Entrepreneurial Spirit Chapter 9 Novel Thinking and the STAR Model of Creative Cognisant Coherence TM Definition of the Creative Cognisant Coherence TM Model Creative Cognisant Coherence TM Advantages of the Creative Cognisant Coherence TM Model Why would such a level of innovative awareness help entrepreneurs? Chapter 10 An Inventive Mind Chapter 11 Twenty Lessons from the Creative Fruit Tree TM Chapter 12 Perception and Memory Chapter 13 Motivation Chapter 14 Persistence and Locus of Control Chapter 15 Decision-Making Chapter 16 Personal Efficacy Chapter 17 The Ambitious Path Chapter 18 Achievement Goals Chapter 19 Direction Chapter 20 Entrepreneurial Intelligence Chapter 21 Learning Leadership Chapter 22 Entrepreneurial Intention Chapter 23 Undertaken Efforts Chapter 24 Enriched Thinking Chapter 25 Seeker Learner Entrepreneurs Bibliography
About The Author
De Costa is a business consultant, author and inspirational speaker residing in Nelson, New Zealand, and has a post-graduate degree in business enterprise and a bachelor’s degree in banking and finance. Her research, training and talk sessions focus on entrepreneurship and cognition. She has been an educational consultant for the last six years and has five years of experience in the financial services industry. She is the founder of Awakened Cognizant R offering business cognition training.
Dedication
To the creative ones who seek excellence.
Copyright Information ©
De Costa (2020)
The right of De Costa to be identified as author of this work has been asserted by her in accordance with section 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of the publishers.
Any person who commits any unauthorised act in relation to this publication may be liable to criminal prosecution and civil claims for damages.
Austin Macauley is committed to publishing works of quality and integrity. In this spirit, we are proud to offer this book to our readers; however, the story, the experiences, and the words are the author’s alone.
A CIP catalogue record for this title is available from the British Library.
ISBN 9781528933766 (Paperback)
ISBN 9781528933773 (Hardback)
ISBN 9781528967600 (ePub e-book)
www.austinmacauley.com
First Published (2020)
Austin Macauley Publishers Ltd
25 Canada Square
Canary Wharf
London
E14 5LQ
Acknowledgements
I want to thank Shyam, my children, Jonathan & Hadassah, for their patience and support of my work. I also wish to thank my publishers, Austin Macauley, for their ardent work of getting this book accessible to the public.
Author’s Quotes
“The deep treasures within, one’s own soul knows, and only each soul has the capacity to bring out its own unique treasures.” (De Costa, p.23)
“The mind is an accelerator of success and a celebrator of accomplishment.” (De Costa, p.24)
“Positively modified behaviour brings about the creation of forceful future strategies that influence success.” (De Costa, p.25)
“Personality is neither a creator of success nor a governor of it.” (De Costa, p.26)
“The secret of the business idea is in the perception of the entrepreneur. He or she will see the environment wearing a different pair of spectacles.” (De Costa, p.28)
“There is an exercise of mind dominancy and the ‘Mind’ becomes the master player in the game of Enterprise.” (De Costa, p.28)
“As much as positive and successful human capital is a result of the self-development of an individual, so is entrepreneurial success linked to the self-development of the entrepreneur.” (De Costa, p.35)
“Today’s learning experiences make tomorrow’s pathway.” De Costa, p.35)
“In most cases, people assume that there is a very thin line between optimism and wishful thinking. But that is not the case. Optimism is closely linked with self-efficacy. So, the problem with classifying optimism alongside wishful thinking is that it creates a barrier to entertain full-grown self-efficacy.” (De Costa, p.58)
“Being true to yourself and your inner worth without pretence demand that you delayer in your mind the glossy ideas so that you can get to the core of what you really want.” (De Costa, p.58)
“Wishful thinking is the quickest pathway to failure.”
(De Costa, p.61)
“If you can see your destination goal in your mind not only does it give you a direction to navigate your life but it gives you an ardent passion in guiding ‘your boat’ which is your life to that destination.” (De Costa, p.63)
“Life is a never-ending journey but knowing where you are going and having something to live for makes it more pleasurable and fulfilling.” (De Costa, p.64)
“It is the man who is a seeker of knowledge and learning in its multi-faceted forms that will emerge victorious on the platforms of life.” (De Costa, p.76)
“There is power in exposure and exposure to different environments create different desires and inner drives that demand instant and long-term gratification.” (De Costa, p.122)
“When your thinking is clear, your decisions extirpate uncertainty. When your thinking is motivated, your decisions mirror positivity. And when your thinking is enhanced, the quality of your decisions become perennially superior.” (De Costa, p.131)
“An individual see everything through a veil. The dull grey veil of pessimism or the sparkling veil of optimism, both distinct attributes which stand aloof to the other.” (De Costa, p.136)
“When one has a vision, one has a purpose in life.” (De Costa, p.161)
“The taste of misguided effort is bitter and the price too high.” (De Costa, p.189)
“The vulnerable thinker is quick to blame himself and conclude the deficiency of his efforts, but the intuitive thinker will learn from it and consider and know that it is not the deficiency of the effort but ‘misguidance’ that yielded the unfavourable outcome.” (De Costa, p.190)

Models in the Book
Source: Own Work (All Rights Reserved. 2017 De Costa DRC)

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Page 22, 115 – Introduction and Chapter 12 – Perception and Memory
Source: Own Work (All Rights Reserved. 2017 De Costa DRC)

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Page 32 – Chapter 2 – The Environment –
Source: Own Work (All Rights Reserved. 2017 De Costa DRC)

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Page 36 – Chapter 3 – Human Capital – source: De Costa DRC
Source: Own Work (All Rights Reserved. 2017 De Costa DRC)

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Page 41 – Chapter 4 – Cognition, Metacognition and the Neuron
Source: Own Work (All Rights Reserved. 2017 De Costa DRC)

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Page 75 – Chapter 8 – Entrepreneurial Spirit
Source: Own Work (All Rights Reserved. 2017 De Costa DRC)

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Page 77 – Chapter 8 – Entrepreneurial Spirit
Source: Own Work (All Rights Reserved. 2017 De Costa DRC)

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Page 186 – Chapter 23 – Undertaken Efforts
Source: Own Work (All Rights Reserved. 2017 De Costa DRC)
Introduction
The mind has been a fascinated study for centuries. Throughout human history, the concept of the human mind has baffled many a man. Across centuries, philosophers from ancient Greece and from Europe have had constant debates and contention over the relationship between the mind and the brain. Plato was one of the first Greek philosophers to try to distinguish between the mind and the body. He maintained the view that the mind and its processes were distinct from the physical functions of the body and brain. This was known as ‘dualism’. In opposition to Plato’s theory came the ‘monism’ view, which proposed that the mind and the brain were entirely the same.
Why is an understanding of the mind necessary for a business you may wonder? But if we stop and reflect ‘the mind’ is the key resource of the business leader. The mind is the master art