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62 pages

English

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John Cerasani was excited to get a job in the “real world.” After attending two prestigious universities, Northwestern and Notre Dame, he was geared up and ready to enter white collar America. He got a job in business-to-business sales and quickly rose as a top performer, later pivoting to another end of the same industry with another employer. He was doing well and was respected. He had the job title, the assistant, the office with a view, but he also started developing doubt. Major doubt. He was only 27 years old when he realized that Corporate America was filled with smoke and mirrors. There was evidence of brainwashing that suggested employees couldn’t achieve this type of success as an entrepreneur, and John discovered that everything was put in place to trick both employees and clients to believe that bigger is better when, in fact, that isn’t the case at all. This eventually led to his selling the company he started from his kitchen for tens of millions of dollars. In 2000 Percent Raise, John uses his experiences in leaving Corporate America to compete on his own as a step-by-step guide for the reader, giving them the ammunition to pull the trigger in not only reevaluating the pitfalls of working for someone else, but also how to be successful against much larger employers when working for themselves.

Sujets

Entrepreneuriat

General

Business

Development

Economics

General officer

Entrepreneurship

Employabilité, métiers et formations

Motivational

Informations

Publié par	Outskirts Press
Date de parution	18 avril 2023
Nombre de lectures	0
EAN13	9781977263278
Langue	English

Informations légales : prix de location à la page 0,0500€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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2000 Percent Raise All Rights Reserved. Copyright © 2023 John Cerasani v3.0
The opinions expressed in this manuscript are solely the opinions of the author and do not represent the opinions or thoughts of the publisher. The author has represented and warranted full ownership and/or legal right to publish all the materials in this book.
This book may not be reproduced, transmitted, or stored in whole or in part by any means, including graphic, electronic, or mechanical without the express written consent of the publisher except in the case of brief quotations embodied in critical articles and reviews.
Outskirts Press, Inc. http://www.outskirtspress.com
Cover Photo © 2023 Joseph Stefan. All rights reserved - used with permission.
Outskirts Press and the "OP" logo are trademarks belonging to Outskirts Press, Inc.
PRINTED IN THE UNITED STATES OF AMERICA
____________________________________________________
At my first job, I was part of a large "rookie" class that was all brought in at the same time. We all were fresh out of college, we all were new to the industry, we all had the same training, we all had the same resources. We all had the same job.
At my second job in the same industry, I was surrounded by people who had varying backgrounds. Most were older, with more experience. They came from places similar to my first employer; some of them had been doing this for twenty or thirty years. I was only in my 4 th year. We all had the same job.
At thirty-seven years old, I owned a company, which I sold. I never had to work again. Everyone else still did. It was the same job.
I saw what the others couldn’t, and now I am going to show it to you.
– John Cerasani
____________________________________________________
TABLE OF CONTENTS
SECTION 1: INTERNAL PROGRESSION
CHAPTER 1: THE BEGINNING
CHAPTER 2: CHICKEN OR EGG?
CHAPTER 3: FRIENDS OVER FOES
CHAPTER 4: SEE THE PATH
CHAPTER 5: BASIC STRATEGY BLACKJACK
CHAPTER 6: KNOW WHERE TO LOOK TO LEARN
CHAPTER 7: LEARN IS BETTER THAN EARN
CHAPTER 8: WEALTH ACCUMULATION
CHAPTER 9: LEVELS
SECTION 2: CAPITALIZE ON YOUR COMFORT ZONE
CHAPTER 10: THE ENTREPRENEURIAL ERROR
CHAPTER 11: PAID TRAINING
CHAPTER 12: THE SERIAL ENTREPRENEUR CURSE
SECTION 3: COMPREHENDING THE CARICATURE
CHAPTER 13: OPIOID CRISIS
CHAPTER 14: THE MICRO BRAINWASH
CHAPTER 15: THE BUTTERFLY EFFECT
CHAPTER 16: TOO MUCH, AND IT’S TOO LATE
CHAPTER 17: NEW JOB, SAME PROBLEM
CHAPTER 18: VICE PAWN OF ACCOUNT MANAGEMENT
CHAPTER 19: THE MACRO BRAINWASH
CHAPTER 20: CERASANI’S THEORY OF RELATIVITY
CHAPTER 21: IT’S AN ILLUSION
CHAPTER 22: WHERE IS THE LOU HOLTZ LEADERSHIP
CHAPTER 23: RIGGED POKER
SECTION 4: EMPLOYED AT ILL
CHAPTER 24: HOT SHOT PRODUCER
CHAPTER 25: HE GONE
CHAPTER 26: CONTRACTUALLY CRAZY
CHAPTER 27: PRICING YOURSELF OUT OF A JOB
SECTION 5: START WITH THE MAN IN THE MIRROR
CHAPTER 28: PEDIGREE ANALYSIS
CHAPTER 29: WRITE THE SONG BEFORE YOU DESIGN THE ALBUM COVER
CHAPTER 30: CAN YOU SELL?
CHAPTER 31: ARE YOU BETTER THAN YOUR BEST COLLEAGUE?
CHAPTER 32: WHAT DO THE CLIENTS THINK OF YOU?
CHAPTER 33: DON’T ASK A FAT GUY HOW TO DIET
CHAPTER 34: NO MORE LEARNING, NO MORE POINT
CHAPTER 35: INDUSTRY EVALUATION, CAPITAL
CHAPTER 36: INDUSTRY EVALUATION, CONDITIONS, AND CAPITAL
CHAPTER 37: PAY ATTENTION WHILE WALKING OUT THE DOOR
CHAPTER 38: GO
SECTION 1
INTERNAL PROGRESSION
CHAPTER 1
THE BEGINNING

I WAS A SINGLE DAD, watching my one-and-a-half-year-old daughter slam the bells and horns of the baby walker she was too big to be in. She glided across my vinyl kitchen floor like a hockey player looking to check someone. She was laughing and crying at the same time. It was 6 a.m. It was a big day for me at work.
The morning was going to be tight. Shower, put a suit on, feed my kid, and take her across town to her mom’s house before my seven-thirty meeting with my boss and my boss’s boss. I wished I had household help, but I couldn’t afford that luxury.
The meeting was regarding my compensation, and I had to have this raise to make ends meet. I was stuck with the house and the mortgage after my divorce, but now, the house only had one income supporting it. And that income also had child support payments it didn’t have before. I thought I could pull it off at my current salary level, but I did some longer-term planning and realized it wasn’t enough. I was feeling the pressure and knew I was overextended.
I already felt like I let my daughter down by getting divorced. The last thing I wanted to do was get rid of the house she was born in as well. She wasn’t even two, but I had this dream of her growing up in that house with her mom and me. Hopefully, I could at least keep part of that intact for her. Damn, I really needed this raise.
An inherent problem existed going into this meeting, and I knew the conflict was going to be tough to resolve. I wanted more money for the job I was already doing. I was not looking for additional responsibilities or promotion. I was going to ask for greater pay for the same job. I was good at my job, and I deserved the raise, but I knew it was still a big ask. I had waited for this semi-annual review and had been rehearsing my words more than I care to admit.
My ducks were in a row regarding how to handle it if they denied me, but I was hoping not to go down that path. I was hoping I could grind it out with them and be a corporate employee for life. I had cautious optimism.
I dropped the kid off at her mom’s place, with a half-eaten granola bar in her hand and smushed blueberries on the side of her face the oatmeal I gave her earlier was against the wall in my kitchen still. My ex was less than pleased. I didn’t have time to deal with that shit anyway, so I apologized and told her that I’d explain later. I got the eye roll, kissed my daughter goodbye, and jumped into the running car to get to the office.
I was on time, per usual, and the meeting began.
Drumroll … I was going to be at my job with the same income for at least another six months until my next review. They thought that was the case, at least.
I didn’t verbalize my disappointment; they acknowledged it while also explaining how much potential and a great future I had there, so I didn’t need to say another word about it. Instead, I pulled a white envelope from my inner jacket pocket and handed it to them. It was my resignation. It didn’t change their minds, but they asked me, "Why are you doing this?" They wanted to know why I was taking what they considered to be drastic measures. I stated very clearly that I wanted to do the same job for more money and that if I couldn’t do that as an employee with their company, I was going to do it working for myself.
My boss had a sincere concern for me and asked me if I had really thought this whole thing through, mentioning that I was recently divorced, and child support payments are no joke, referring to my personal finances. No shit. I knew that already. I had already calculated everything. My boss probably didn’t realize that I also had calculated what I was doing for the company’s finances as well.
You see, my motivation for the meeting was not solely reliant on my tightened household budget; it was also from a recently discovered awareness of how good of a deal I was for my employer. I did the math and worked out how much I was making for them. Another way to put it is how much they were making off me. I did the calculations; I understood my value, and I thought it through.
The money I was asking for in the raise was the bare minimum I needed in exchange for the value I was bringing to the table. So, I came out of the gates with my best offer, but to my supervisors, it was way too big of a jump. Thirty percent raises just didn’t happen there. Despite my optimism going into that meeting, I couldn’t say that I was surprised by their response.
Less than ten years later, at age thirty-seven, I sold the company that I’d established and owned. I helped the company that bought it for the following five years, and now I don’t work. You can often find me in the Bahamas or my second home in LA. I take my family and friends on trips. I have multiple properties. I fly private jets when I’m feeling fancy and first class when I’m feeling normal. I donate to charities and causes that speak to me regularly. I spend as much time as I want with loved ones and friends. I do things like watch the Super Bowl with Martha Stewart in a skybox.
I recently told my now teenage daughter about how we were the only house in the neighborhood that had vinyl floors instead of hardwood or even Pergo. I explained to her that we couldn’t afford it at the time. I told her this on a 177-foot luxury sailing yacht that we chartered in the Mediterranean while the staff was preparing us crème brulée.
I got here because I never stopped doing the same job. The same job they wouldn’t give me the raise for. It is crazy to think about, but if they had given me that raise, I might have never figured it out. Glad I didn’t get that raise.
I am here to share with you my path to financial freedom.
CHAPTER 2
CHICKEN OR EGG?
EVER HEAR THAT RAPPER THAT rapped about his Bentley and Rolls Royce on the first song he released? He didn’t have those things when he wrote that song, but he has them now since he got rich off that song.
No offense to my book-writing peers in the entrepreneurial and motivational space, but many of them write books about their business, and the business is simply the book that is being read or the coaching opportunities they are promoting within it. In other words, the book they are writing about business success is the business that made them successful.
Ummm, that is kind of backward. Sort of like a rapper.
On Eminem’s first album, he rapped about being broke. After he blew up, he stopped rapping about being broke and even started a song with "They say I can’t rap about being broke no more …"