Objective Prosperity
170 pages
English

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170 pages
English

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Description

Regardless of how you earn a living, you have likely taken time during the pandemic to take stock of where you are and where you want to be in the future. These evaluations inevitably lead to the question: “How do I get there?” The answers may seem hard to find at times, and for a good reason. Every person comes from a different background, with different skillsets, constraints, weaknesses, and strengths. Identifying ways to increase your prosperity is made even more challenging by the reality that the success of your nation’s economy can have a dramatic effect on your own success. Politicians, prickly pundits, and pompous TV personalities will promise answers for you and your nation, but consider this: Are there really one-size-fits-all answers to improve prosperity?

To be clear, this is not a book of simple answers to all of the world’s problems. There are certainly enough “expert opinions” on the planet to go around. Instead, this book provides a method for you to arrive at your own answers not driven by upcoming elections and TV ratings. Throughout the text, there will be a number of explanations, recommendations, and examples to identify solutions to improve your own prosperity and to evaluate the policies that seek to improve the economy around you.

If you want to get the most out of this book, consider a few ground. First, try to approach the examples with as little bias as possible. Consider that this is far easier said than done. Biases, positive or negative, are learned predispositions to the environment around us. Just like every person has different strengths and weaknesses, every person also comes with different biases. Strong beliefs about the way things should be should not stop you from being able to evaluate a situation thoroughly and carefully. This book provides a behavioral-economics-based (data-based) view of prosperity that avoids the pitfalls of using preformed opinions and subsequent biases. In short, drop the dogma and dig into the data!

Second, this book will walk you through the opinions of multiple sources. Evaluation of the authoritative opinions of others allows you access to valuable information you may not otherwise consider. However, like every person, these sources will frequently have a slant to them (politically or otherwise), and yes, some may even include false or misinterpreted information! To help maintain objectivity, you should consider sources from different perspectives, not just those you are most comfortable with. The frequent quotes and references in the text provide further resources, but also highlight the importance of evaluating expert opinions in drawing conclusions for yourself.


In addition to the above, each chapter includes a few “Keys to Prosperity.” These examples, quotes, and discussions are provided as practical insights from the authors. Consider these a base point to work from as you evaluate your own situation, the situation of those around you, the current state of your nation’s economy, and how you might take action to improve your prosperity in light of these things!

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Publié par
Date de parution 15 août 2022
Nombre de lectures 0
EAN13 9781944480783
Langue English
Poids de l'ouvrage 5 Mo

Informations légales : prix de location à la page 0,1450€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

OBJECTIVE PROSPERITY
How Behavioral Economics Can Improve Outcomes for You, Your Business, and Your Nation
Roger D. Blackwell, Ph.D.
Retired Professor, The Ohio State University
Roger A. Bailey, Ph.D.
Clinical Assistant Professor, The Ohio State University

Print - ISBN: 978-1-944480-77-6 EPUB - 978-1-944480-78-3 PDF eBOOK - 978-1-944480-79-0
OBJECTIVE PROSPERITY
How Behavioral Economics Can improve Outcomes for You, Your Business, and Your Nation
COPYRIGHT ©2022, Roger D. Blackwell and Roger A. Bailey
All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express prior permission of the Publisher.
The Publisher or Authors assume no responsibility for any injury or damage to persons or property as a matter of product liability, negligence or otherwise, or from any use or operation of any methods, products, instructions, or ideas contained in the material herein. Local laws, standards, and regulations should always be consulted first, as well as your legal counsel before considering any advice offered in this book.
Print - ISBN: 978-1-944480-77-6 EPUB - 978-1-944480-78-3 PDF eBook- 978-1-944480-79-0
Library of Congress Control Number: 2022936498

4 Arapaho Road Brookfield, Connecticut 06804 USA 203.740.7400 info@rothstein.com www.rothsteinpublishing.com
What Your Colleagues Are Saying About Objective Prosperity
"This book will make you think. What factors influence the chances for individual success and national prosperity? How does behavioral economics help us understand who is financially rewarded? How can you prosper even if you were born poor? What is the best way to manage your savings? The authors cite the thoughts of many profound thinkers on how to live a rewarding life."

- Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, emeritus, Kellogg School of Management, Northwestern University
"I really connected with the chapter that discusses the effort that must be put into those things that we find worthwhile or valuable to move us forward in our lives -mentors, discipline, education, personal responsibility and individual responsibility."

- Deborah M. O'Brien, BS, RN, MPA, President, and Chief Executive Officer Community Resources for Justice
"This book is a profound analysis of the roles of business, government, education, and personal responsibility in growing prosperity for everyone.'

- Loretta Berryhill, California Business Owner
"You will enjoy reading this book. The authors "colorize" principles with real-world examples from the individual (micro) level to that of nation-states (macro). Examples of successful (and less so) country policies are truly telling. They apply to political, business, and civic leaders not only at the federal but also at the state and local levels as well. The "solutionist" thread weaving its way through the book presents a unique perspective on how to approach issues on a broad range of topics."

- The Hon Sunil Sabharwal, former US board member to the International Monetary Fund, global Olympic sports leader, investor, and champion fencer.
"This book is one of the first that I could not put down the first read and enjoyed reading it the 2 nd and 3 rd times even more. Each time I found new thoughts expanding through my head. One is that we can no longer broad brushstroke economic models with the multi-layered behavioral changes around us in this hyper-informational age. This book is a must-read for any entrepreneur, like me in the automotive industry, to keep our eyes open to the rapidly changing consumer environment and how to think ahead."

- Rhett C. Ricart, Chief Executive Officer and Dealer Principal, 2020 Chairman National Automobile Dealers Association
"There are few things more powerful than understanding why people behave the way they do. Here, the leading teacher of consumer behavior for the past half-century, with an accomplished marketing and economics colleague, explains it. This book is a virtual treasure chest of knowledge and understanding, about how behavioral economics helps people reach their ultimate objective - prosperity."

- John Mariotti, President & CEO, The Enterprise Group
Dedicated To
Highly-Intelligent Readers Who Appreciate Facts More than Opinions
Foreword
STOP reading! Now, do I have your attention? NO - DON’T STOP reading!
Don’t make the mistake I almost made of being put off by “Economics” in the subtitle. At first, I questioned, “who wants to read a 250-page book on economics?” Then I read a little more, skipped and skimmed based on the Preface. My first impression was wrong, as I found when I got deeper into the book’s content.
I kept on reading, often peeking ahead to see where the book was going. The more I read, the more I liked it. I quickly realized that “prosperity” could also describe success, survival, happiness, and a host of other desirable outcomes. I also learned a lot along the way because the book is very rich in wisdom, and experience. I’ve known Roger Blackwell for 40 years and I’ve learned that when he has something to say - I listen!
I soon realized that the combination of “consumer behavior” and “economics,” (i. e., “behavioral economics”) is very powerful. Each of us will find our own treasures in this book. When I wondered how to stay on the path to prosperity, the “Keys” kept helping me.
There are few things more powerful than understanding why people behave the way they do. Here, the leading teacher of consumer behavior for the past halfcentury, with an accomplished marketing and economics colleague, explains it. I saw that not only individuals but also groups (companies, organizations, and even countries) were made up of people behaving in ways that serve their selfinterest, seeking the rewards and prosperity.
Few books contain and explain so much content to help readers understand this. Everyone has similar objectives: success, gratification, recognition, and, ultimately, prosperity - each defined in their own unique context and terms. As I read further, chapters describe how diverse people learned and earned, or fought, to achieve prosperity (including enduring unintended consequences of even good ideas). This book is a virtual treasure chest of knowledge and understanding, about how behavioral economics helps people reach their ultimate objective— prosperity .
Suddenly, I found myself at the end, reading “Roger’s Rules for Success.” I was gratified, wiser, and far more aware of many things that I didn’t understand as well before. Above all, I was happy I didn’t take my own opening advice and STOP reading. I hope you will not stop but keep on reading. FYI: I found this book so rich in content, that it deserves a second or third reading.
John Mariotti
President & CEO, The Enterprise Group
Former Chairman, World Kitchen
Former President, Rubbermaid, Office Product Division Former President, Huffy Bicycles Former Chairman & Director, World Kitchen LLC Powell, Ohio
July 2022
Preface
If you have ever heard Economics called “The Dismal Science,” prepare to reset and propel your thinking about economics at quantum speed. Would you call it “dismal” to know how poor people of diverse racial, ethnic, and educational backgrounds escape poverty and become prosperous? Do you know how the ironic inequality paradox allows some people born in the bottom twenty percent to elevate themselves to the top twenty percent? Would you call it dismal or exciting to learn how, starting around age 45, to gradually become very prosperous with nothing more than what you have earned and learned working many years in a retail store?
Do you know how to grow up in one of the poorest nations in the world, called by some a “malaria-infested swampland” and see it become a nation more prosperous than the United States? Do you believe people in the Netherlands or Saudi Arabia are more prosperous? Do you know how the United States started equal in per capita income with the rest of the world to become one of the wealthiest nations in the world (but not the wealthiest)?
If you already know the answers to these questions, you probably don’t need to read this book other than, perhaps, to have facts that will help you explain to friends who may not know them. But if you choose to read the rest of the book, you will find these answers and more about how to increase your own prosperity as well as understand why nations are poor or prosperous. And, perhaps, you will conclude the study of Behavioral Economics is not dismal, maybe even delightful.
Behavioral Economics is considered a new field of study by some, but as you will see in Chapter Two, it has many of the attributes of traditional wedding attire, “something old, something new, something borrowed, something blue.” If you already know a lot about economics, you can skip Chapter One, but you may want to review it to be sure you understand two concepts essential to understanding how you prosper and contribute to national prosperity.
You may be tempted to go straight to the two most practical chapters in the book, “National Prosperity” (explaining why some nations are rich and other nations poor) and “How to Be Prosperous Instead of Poor.” (Chapters 5 and 6). If you want to read those chapters first, that is reasonable, maybe to apply those principles to your life immediately. But if you want to know who controls future prosperity, perhaps it will be profitable to read Chapters Three and Four which document who controls future prosperity for both nations and individuals like yourself. Spoiler alert! It is not the President of the United States or even the Chairman of the Federal Reserve.
Is inequality getting better or worse? You may find the discussion of that issue in Chapter Seven ironic and paradoxical. You will proba

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