The Ester Dean Handbook - Everything you need to know about Ester Dean

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Ester Renay Dean (born April 15, 1986) is an American singer and songwriter, and record producer. Her 2009 single "Drop It Low" featured singer Chris Brown. Dean has also written songs with many artists including Christina Aguilera, Katy Perry, Keri Hilson, Beyoncé, Priyanka Chopra, Mary J. Blige, Nicki Minaj, Kelly Clarkson, Ciara, Nicole Scherzinger, Usher, Kelly Rowland, Girlicious, Rihanna, R. Kelly, Britney Spears, Soulja Boy Tell 'Em, Pia Toscano, Tinie Tempah, Lil Wayne and Machine Gun Kelly.
In 2011, Dean contributed to the soundtrack for the animated film, Rio by Blue Sky Studios. In 2012, she voiced one of the characters in the fourth film in the Ice Age franchise, Ice Age: Continental Drift. Dean made her acting debut in the film Pitch Perfect (2012) and performs on the soundtrack as well.

This book is your ultimate resource for Ester Dean. Here you will find the most up-to-date information, photos, and much more.

In easy to read chapters, with extensive references and links to get you to know all there is to know about Ester Dean's Early life, Career and Personal life right away. A quick look inside: Ester Dean, In My City, Invincible (MGK song), Kelly Clarkson, M.I.A. (artist), Michael Woods (producer), Omaha North High School, Pink Friday, Pitch Perfect, Rita Ora, Step Up 3D (soundtrack), Super Bass, The DeAndre Way, The Lorax (film), Versus (EP), WrestleMania XXVIII, Zone 4 (record label) 136…and more pages!

Contains selected content from the highest rated entries, typeset, printed and shipped, combining the advantages of up-to-date and in-depth knowledge with the convenience of printed books. A portion of the proceeds of each book will be donated to the Wikimedia Foundation to support their mission.

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Biography

Autobiography

Informations

Publié par	Emereo Publishing
Date de parution	19 février 2013
Nombre de lectures	0
EAN13	9781486470105
Langue	English
Poids de l'ouvrage	11 Mo

Informations légales : prix de location à la page 0,0850€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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Topic relevant selected content from the highest rated entries, typeset, printed and shipped.

Combine the advantages of up-to-date and in-depth knowledge with the con-venience of printed books.

A portion of the proceeds of each book will be donated to the Wikimedia Foundation to support their mission: to empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it eectively and globally.

e content within this book was generated collaboratively by volunteers. Please be advised that nothing found here has necessarily been reviewed by people with the expertise required to provide you with complete, accurate or reliable information. Some information in this book maybe misleading or simply wrong. e publisher does not guarantee the validity of the infor-mation found here. If you need specic advice (for example, medical, legal, nancial, or risk management) please seek a professional who is licensed or knowledgeable in that area.

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Contents

Articles Ester Dean In My City Invincible (MGK song) Kelly Clarkson M.I.A. (artist) Michael Woods (producer) Omaha North High School Pink Friday Pitch Perfect Rita Ora Step Up 3D (soundtrack) Super Bass The DeAndre Way The Lorax (film) Versus (EP) WrestleMania XXVIII Zone 4 (record label)

References Article Sources and Contributors Image Sources, Licenses and Contributors

Article Licenses License

1 6 13 15 33 59 63 65 78 84 89 92 100 105 113 124 136

138 142

143

Ester Dean

Birth name

Born

Genres

Occupations

Instruments

Years active

Labels

Associated acts

Website

Ester Dean Ester Renay Dean

April 15, 1986 Muskogee, Oklahoma, U.S.

R&B, hip hop, pop

Singer-songwriter, rapper, record producer, actress, voice actress

Vocals

2006–present

Interscope, Zone 4, Roc Nation

Stargate, Nicki Minaj, Rihanna, Polow da Don, Chris Brown,

[1] EsterDean.com

In 2011, Dean contributed to the soundtrack for the animated film,Rioby Blue Sky Studios. In 2012, she voiced one of the characters in the fourth film in theIce Agefranchise,Ice Age: Continental Drift. Dean made her acting debut in the filmPitch Perfect(2012) and performs on the soundtrack as well.

Biography

1986–2010: Early life and career beginnings

Ester Dean was born in Muskogee, Oklahoma on April 15, [2] 1986, but lived in Tulsa, Oklahoma, then in her late teens, she moved to Omaha, Nebraska. After graduating from Omaha North [3] High School in 2001, she moved to Atlanta, Georgia, until relocating to Los Angeles, California. In an interview Dean spoke on her family life,

Oh, my whole family can sing. When I was growing up, I said I was going to be a chef. And my cousin was like,“No you aren't. You're going to sing.”And Tulsa, Oklahoma where Dean grew up. I'm like,“No, I'm not. I'm going to be a chef. And that's it.”And they're like,“No, you're going to sing.”And I said,“Okay, well I'll sing and get the money and set-up a restaurant.”My mom, she used to do gospel plays. And we used to go on the road with her and perform in the choir, so I grew up watching her star in these gospel plays. And it just showed, like, “Oh my God, I want to do this or do something like this.”I noticed how I started to get jealous when they used to pick other little girls to sing certain parts. And I'd be like,“Well, I can sing that better.”Or

we'd be in their studio and I'm like,“I want to sing in a studio.”When I was really young, that childhood jealousy and seeing what I really wanted–I used to sing into anything I could hear myself back on.

Ester Dean

That's what I'd do. Even if it was karaoke, I just wanted to be heard, you know? I believe my mom wanted me to be a star and an artist. I think it trickles down. Sometimes it takes them to want it for you [4][5] to do it. When Dean relocated to Los Angeles, California, she became a successful songwriter, and was introduced to Polow da Don, and later signed to Zone 4 Records/Interscope Records. During her tenure, Dean has amassed a catalog of songs she has written or co-written for other artists, such as Britney Spears, Rihanna, Christina Aguilera, Priyanka Chopra, Monica, Keri Hilson, Keyshia Cole, Kelly Rowland, Girlicious, Katy Perry, Trey Songz, Kelly Clarkson, Ciara, Usher, Chris Brown, Nicki Minaj, Pia Toscano, Ginuwine, Teyana Taylor, 4 Britain Sony Various Artists, Scotty McCreery, Beyonc Knowles, and Mary J. Blige, among others. Dean recorded and released her first single, "Drop It Low" which features singer Chris Brown, from the LeBron James documentary,More Than a Game(2009), which peaked at number 38 on the USBillboardHot 100, becoming her first US Top 40 single. The song received positive reviews, and the song was remixed by artists such as Lil Wayne, Trey Songz and Diddy. Dean has co-written songs featured on theStep Up 3D Original Motion Picture Soundtrack(2010) andBurlesque: Original Motion Picture Soundtrack(2010).

2011–present: Roc Nation andStory Never Told Throughout 2011, Dean carried on songwriting. While working on her album, she co-wrote "Super Bass", for Nicki [6] Minaj's debut albumPink Friday(2010). The song has gone on to achieve the position of number three on the Hot [7] 100. "Super Bass" is included as part of the title of a UK Deluxe edition of Minaj's album,Pink Friday (Super [8] Bass Edition)has a dual appearance on. Dean Rio: Music From The Motion Picture(2011) with "Let Me Take You To Rio" and "Take You To Rio". Dean is a co-writer and is featured on the song "Invincible", the second single from American rapper Machine Gun Kelly's debut albumLace Up(2012). The song has been used in a HTC ReZound ad and also served as one of several theme songs for WrestleMania XXVIII. Talking on her debut album Dean said, "I did not want to be an artist because I was afraid". Dean confesses, "I had tried that before but I learned I had to lose when I weighed only, it poisoned me, however Polow wanted to embrace [9] everything about me and welcomed me to his family just like me". Dean is working on her debut studio album, which is set to be released in 2013. She told Billboard in 2011, "We're working on picking songs right now," as [10] quoted by The Juice. Dean is shooting for a sound that suits her unique voice, which she calls "hard" and "raspy." In January 2012 Dean took to Twitter to announce that she has signed to Roc Nation "I’m so Grateful 4 my Team [11] Past and Present! Bringing in the New Year with my new Team @RocNation 2012", She has worked with [12] Stargate on six of the album's tracks. "Gimme Money" featuring Nicki Minaj was released online in February 2012 through Dean's official Twitter. Dean tweeted "If you guys Love Gimmie Money ft Nicki Minaj as my Single [13] [14] let's get it Trending #GimmieMoney". Dean has also picked 10 tracks that will be featured on her debut album. Dean made an appearance inIce Age: Continental Drift. "I'm just excited," she says of playing her character, the Sloth Siren. "On August 23, I go put my voice down. And my character gets to sing." Dean is one of many musicians in theIce Age: Continental Driftcast. Drake, Nicki Minaj, Queen Latifah and Jennifer Lopez are lending their voices [10] to the film. For her album, Dean has been reported to be working with rapper Nicki Minaj and Roc Nation signed Alexis [15][16] [17] Jordan. There is talk of calling the albumUnderESTAmated. Dean also revealed a possible idea for her album's title saying, "I don't know about [an album title]. It's all about what song you pick. But I would like it to be calledStories Never Told. I've said a lot of things and a lot of people have heard the words I've said, but it's a story never told. They don't understand what I meant by those words [18] because they were always given out through a different source." On October 17, it was reported that the lead single "I Can't Make You Love Me" will appear on her debut album,Story Never Told. On September 26, 2012, Dean revealed that the lead US single would be "How You Love It", featuring Missy Elliott [19] and that it's set for a release. On January 23, 2013, the track surfaced via the internet.

Ester Dean

Artistry

Voice Dean's vocals were described by Billboard.com as "raw, energetic vocals cover a wide range: from club banger to [20] melodic doo-wop/hip-hop." Dean's vocals have also been described as similar to Rihanna and Nicki Minaj. "The songwriter’s voice is pitched dead center between two artists. The first is frequent collaborator Rihanna, the other is [21] Nicki Minaj when she sings, which is increasingly synonymous with“Nicki Minaj.”

Songwriting style In a 2012 article inThe New Yorker, Dean described her preferred method of songwriting: "I go into the booth and I scream and I sing and I yell, and sometimes it's words but most time [sic] it's not...and I just see when I get this little [22] chill [on her upper arm, below the shoulder] and then I'm, like, 'Yeah, that's the hook.'"

Discography

Studio albums aStory Never Told(2013)

Singles

List of singles, with selected chart positions and certifications, showing year released and album name

Title

Year

Peak chart positions

"Drop It Low"2009 38 (featuring Chris Brown)

As featured artist

US R&B

US Pop

Certifications

Album

More Than a Game OST

List of singles, with selected chart positions and certifications, showing year released and album name

Title

Year

"Love Suicide"2011— (Tinie Tempah featuring Ester Dean)

"Invincible" (MGK featuring Ester Dean)

108

"We've Only Just Begun"2012— (Michael Woods featuring Ester Dean)

Peak chart positions

US R&B

—

US Pop

—

IRE [23]

—

Certifications

Album

Disc-Overy

Lace Up

Non-album single

Disc-Overy

"Super Bass"

Tinie Tempah

Ludacris

Nicki Minaj

Ice Age: Continental Drift

Title

Notes

Ester Dean

Role

Album

[1] http://www.esterdean.com [2] "Age of Ester Dean" (http://www.facebook.com/EsterDean/info?ref=ts). Smarty9108. . Retrieved January 6, 2012. [3] http://www.omaha.com/article/20090928/LIVING/709289905 [4] Clayton Perry (26 October 2009). "Interview: Ester Dean - Singer and Songwriter" (http:/ /blogcritics.org/music/article/ interview-ester-dean-singer-and-songwriter/). blogcritics.org. . Retrieved 28 December 2011. [5] http://blogcritics.org/music/article/interview-ester-dean-singer-and-songwriter/ [6] Gary Trust (15 June 2011). "Adele 'Rolling' Along Atop Hot 100, Jason Aldean & Nicki Minaj Reach Top 10" (http:/ /www.billboard.com/ news/adele-rolling-along-atop-hot-100-jason-aldean-1005237392. story#/news/adele-rolling-along-atop-hot-100-jason-aldean-1005237392. story). billboard.com. . Retrieved 28 December 2011. [7] "Nicki Minaj - Super Bass - Billboard.com" (http:/ /www.billboard.com/song/nicki-minaj/super-bass/23225424#/song/nicki-minaj/ super-bass/23225424).Billboard. Prometheus Global Media. . Retrieved August 5, 2011. [8] "Pink Friday (Super Bass Edition) - Amazon.com" (http:/ /www.amazon.co.uk/dp/B0052WKZYC/).amazon.co.uk. Amazon.com. . Retrieved 28 December 2011. [9] "Ester Dean biography - all about Ester Dean" (http:/ /artistwiki.com/ester-dean/biography). artistwiki.com. . Retrieved 28 December 2011. [10] Erica Thompson (19 August 2011). "Ester Dean Talks 'Ice Age 4,' New Album and Missy Elliott" (http:/ /www.billboard.com/column/ the-juice/ester-dean-talks-ice-age-4-new-album-and-1005322932.story#/column/the-juice/ ester-dean-talks-ice-age-4-new-album-and-1005322932.story). billboard.com. . Retrieved 28 December 2011.

Graffiti

Ref.

Jeremih

Joseph Kahn

"I Love U"

"I Know You Got a Man"

Voice

Acting debut

"Grammy"

"Hot Tottie"

Film

"Birthday Sex (Remix)"

Battle of the Sexes

Pink Friday

Sex Therapy

Filmography

Year

2012

The Lorax

Pitch Perfect

"Shakin' It For Daddy"

References

"I Think I Love Her"

Robin Thicke feat. Nicki Minaj

Priyanka Chopra

Soundtrack - "Let It Grow (Celebrate The World)"

2012

Guest vocals

Versus

Music videos

Jeremih

Gucci Mane

performed in credits

"Love Suicide"

"In My City"

untitled

Alex Nazari

[24]

Director(s)

2009

"Invincible"

Year

Title

"Drop It Low"

Cynthia Rose

Sloth Siren

Usher

The State vs. Radric Davis

Soulja Boy

The DeAndre Way

Chris Brown

Artist

2012

2009

2010

Year

Ester Dean

[11] "Ester Dean Signs Management Deal With Roc Nation" (http:/ /www.rap-up.com/2012/01/02/ ester-dean-signs-management-deal-with-roc-nation/#more-108780). rap-up.com. . Retrieved 28 December 2011. [12] "Ester Dean - Twitter Status" (https:/ /twitter.com/#!/EsterDean/status/162979067208015872). twitter.com. 27 January 2012. . Retrieved 30 January 2012. [13] "New Music: Ester Dean F/ Nicki Minaj– ‘Gimmie Money’" (http://www.rap-up.com/2012/02/21/ new-music-ester-dean-f-nicki-minaj-gimmie-money/#more-114243). rap-up.com. 21 February 2012. . Retrieved 23 February 2012. [14] "New Music: Ester Dean– ‘Let It Grow (Celebrate The World)’" (http://www.rap-up.com/2012/02/21/ new-music-ester-dean-let-it-grow-celebrate-the-world/#more-114238). rap-up.com. . Retrieved 23 February 2012. [15] David Greenwald (22 February 2012). "Nicki Minaj Guests on Ester Dean's 'Gimme Money': Listen" (http:/ /www.billboard.com/column/ the-juice/nicki-minaj-guests-on-ester-dean-s-gimme-1006260752.story). billboard.com. . Retrieved 23 February 2012. [16] "Ester Dean & Alexis Jordan" (http:/ /dailymusicjuice.blogspot.com/2011/11/ester-dean-alexis-jordan.html). dailymusicjuice.blogspot.com. 9 November 2011. . Retrieved 23 February 2012. [17] "The Song Machine" (http://www.newyorker.com/reporting/2012/03/26/120326fa_fact_seabrook?currentPage=5).The New Yorker LXXXVIII(6): 48–55. 26. . [18] http://idolator.com/6948502/ester-dean-plans-missy-elliott-collaboration-debut-album#more-6948502 [19] "New Music: Ester Dean f/ Missy Elliott– ‘How You Love It’" (http://www.rap-up.com/2013/01/23/ new-music-ester-dean-f-missy-elliott-how-you-love-it/). rap-up.com. January 23, 2013. . Retrieved January 23, 2013. [20] http://www.billboard.com/news/ester-dean-artists-to-watch-2010-1004059618.story#/news/ ester-dean-artists-to-watch-2010-1004059618.story [21] http://popdust.com/2012/02/23/ester-dean-nicki-minaj-gimme-money-new-song-review/ [22] Seabrook, John (26). "The Song Machine" (http:/ /www.newyorker.com/reporting/2012/03/26/ 120326fa_fact_seabrook?currentPage=2).The New YorkerLXXXVIII(6): 48–55. . [23] "Irish Singles Chart (November 3, 2011)" (http:/ /www.chart-track.co.uk/index.jsp?c=p/musicvideo/music/archive/index_test.jsp& ct=240001&arch=t&lyr=2011&year=2011&week=44). Chart-Track. Irish Recorded Music Association. . Retrieved November 5, 2011. [24] http://www.rap-up.com/2012/06/03/video-mgk-f-ester-dean-invincible/#more-125932

External links a Official website (http://www.esterdean.com/) Ester Dean (http://www.myspace.com/esterdean) on Myspace Ester Dean (https://twitter.com/esterdean) on Twitter

In My City

Released

Format

14 September 2012

CD single, digital dowload

"In My City"

Single by Priyanka Chopra featuring will.i.am

Recorded2012; Chalice Recording Studios, Los Angeles, California

Genre

Length

Label

Dance-pop

3:40

DesiHits, Interscope, Universal

Writer(s)Priyanka Chopra, Ester Dean, RedOne, William Adams, Ester Dean, Brett James, Dante Jones, RedOne, Rush, Brian Kennedy Seals

ProducerRedOne , Rush, Brian Kennedy

will.i.am chronology

"Reach for the Stars" (2012)

"In My City" (2012)

"Scream & Shout" (2012)

"In My City" is the debut single of Indian recording artist and actress Priyanka Chopra, featuring guest vocals from American rapper will.i.am. The song was produced by RedOne, Rush and Brian Kennedy, and was co-written by RedOne, Chopra and Ester Dean, who provides additional vocals. The song was released on 14 September 2012 as the lead single from Chopra's untitled debut studio album. The demo version of "In My City" was played by will.i.am to Chopra, who was impressed with the track and decided to record it. The song is a homage to Chopra's nomadic childhood and journey from being a small-town girl to being a successful actor. "In My City" debuted on 13 September 2012 on the NFL Network's Thursday Night Football. The next day, the song was released for digital downloads to Nokia Music Store along with CD single.

"In My City" received mixed reviews from music critics; one group complemented Chopra's vocals, while the other group criticized the generic sound of the song. In India, "In My City" was a commercial success, sold 130,000 copies in its first week and was certified triple platinum. The accompanying video for In My City was directed by Joseph [1] Kahn and was released in January 2013.

In My City

Writing and production

"In My City" was written by Ester Dean and RedOne. RedOne also produced the track with producer Rush, and worked on the [2][3] instrumentation and programming. American rapper will.i.am played Chopra a demo of "In My City" and advised her to record it. Chopra liked the song and decided to go ahead with the [4][4][5][6] recording.

Brian Kennedy assisted with the production, while Trevor Muzzy, [3] will.i.am and Aubrey "Juice" Delaine engineered the track. The song American rapper will.i.am was the featured artist was recorded at Chalice Recording Studios in Los Angeles, California, on the single. [3] and mixed by Muzzy under RedOne Productions Ltd. Chopra and [5] will.i.am were in the studios for two days while recording; Chopra said she poured her "blood and soul" into it. Gene Grimaldi mastered the track at Oasis Mastering Studios in Burbank, California. "In My City" also features [3] background vocals from Dean, RedOne, Rush and Muzzy. [2] "In My City" talks about resonating with the party culture of urban cities. Chopra said that the song was not inspired by one city, since her father was an army doctor, and her family travelled all over India to cities like [2] [7] Jamshedpur, Lucknow, Delhi, Pune, Bareily, Chandigarh, Mumbai and Ladakh. Chopra told theHindustan Timesthat the song was "about being proud of where I come from. It’s inviting the world to my city and my city [8] could be anywhere." The song pays homage to her nomadic childhood and her journey from being a small-town [7] girl to being a successful actor.

Release

"In My City" was released in India 12 hours before its US NFL launch because Chopra wanted her fans in India to hear it before the American release. A press release said that "Priyanka has always been very clear that India would hear her music first. So all plans have been worked out to ensure that. She will be in India for the launch when the song [9] and special video will air during the TV telecast of NFL." The song was showcased in an event on 13 September in Mumbai, which was transmitted live on the YouTube and Bollywood Hungama [10][11] websites.

The release event for "In My City", from left: "In My City" debuted on 13 September 2012, on the NFL Network's Troy Carter, Chopra and Anjula Acharia Bath, [12] sports programme Thursday Night Football . Chopra filmed a video editor of DesiHits website. that aired every Thursday night before and after Thursday Night [12] Football on the NFL Network. The day after the NFL launch, the [13][14][15] song was released on CD single as well as for digital download in India.

Nokia provided exclusive downloads of the song and was chosen as a key feature for Blenders Pride Fashion [9][13] Tour. "In My City" was released to the iTunes Store of the United States on 2 October 2012, for digital [16] downloads. In an interview withThe Economic Times, the singer expressed her nervousness about the single release, describing it as the culmination of a two-year journey which "has been the toughest yet most enriching [13] experience of my life while also marking the beginning of an exciting new chapter."

In My City

Critical reception "In My City" received mixed reviews from critics. Jahnvi Patel from website iDiva gave the song a rating of four out [17] of five. She complemented the song and Chopra's vocals but criticized the computerised introduction. Swagata Panjari from Radio and Music website was surprised by the modulation of Chopra's voice on the track and complimented the "up-beat" nature of the song. She commended the singer for her hard work and vocal training, and said that her "vocal finesse instantly uplifts the single which starts up with perky tune and short introductory titles." Panjari wrote that will.i.am's rapping emphasizes the "uber-cool quotient" of "In My City". However, she criticised [18] Chopra's fake accent on the song, and said that the single "doesn’t offer any innovation in terms of music." Suparna Thombare from Bollywoodlife.com, also criticised Chopra's accent on the song, and wrote, "The huskiness and the cool vibe in her voice make 'In My City' exciting. Black Eyed Peas singer will.i.am’s rap portions are, as [19] always, super cool." Thombare complimented the dance-pop genre of the song, and said that it "succeeds in making you want to kick off your shoes and dance."Hindustan Timeswriter Robin Bansal was impressed with the song, and called it "[e]clectic, peppy, and electrifying from the startb...bThe song explodes after a point in its massiveness and stays in the head. The impeccable notes and pitch makes one wonder if it’s really Priyanka.". He [8] added that the song had a high tempo and pitch, making it more like a track by The Black Eyed Peas. Chopra refuted the claims that her voice was digitally modulated, and said she has a high range in her voice, and that she [8] always had an accent while speaking English. Perdy Mohindru fromThe Times of Indiadescribed the lyrics as [20] simple and beautiful, and complemented Chopra's accent and voice. Neha Majumdar fromThe Hinduwas extremely disappointed with the track, calling it musically generic and [21] lyrically filled with platitudes. She gave a negative review of the production, and panned Chopra's auto-tuned vocals. Majumdar wrote that will.I.am's rapping "does little to relieve the monotony; indeed, it manages to increase [21] it, because of how predictable his exhortations are." and that apart fulfilling a desire for "the sort of over-produced music that typically fills up a fast-food chain store", the song is indistinguishable "from the large [21] body of repetitive, unoriginal dance-pop". Writing for the US online news portal GlobalPost, Jason Overdorf did [22] not agree with early reviews that said "In My City" sounded like the music of The Black Eyed Peas.

Commercial performance "In My City" was a commercially successful in India, and reached number-one on the International downloads chart of Nokia Music Store India. The CD single debuted at the top of the pan-India Planet M and Music World retail [23] chain charts. According to theLos Angeles Times, the single broke records by selling more than 130,000 copies [24] [25] within the first week of its release. The single was certified triple platinum by the Indian Music Industry (IMI). In the United States, the single sold 5,000 digital downloads in its first week or release at the iTunes store, according [26] to Nielsen SoundScan. Chopra expressed her amazement at the single's success. She said, "I am so overwhelmed! I can't even begin to explain what I'm feelingb...bit's so amazing that it's been just a few days since launch and my debut single is now No. [23] 1 on the charts. Thank you so much for the support and appreciation. This means the world to me." At the fourth Nokia Music Connect video conference, Chopra said that the commercial numbers for "In My City" were all the [27] more surprising, since the music sales in the Indian market is not that much. Universal Music MD, India, Saarc Devraj Sanyal said that the label was surprised with the instant sales of the song. "We have been in the non film music business for a while and I must admit to mounting engines across all platforms that have been fired like never before on Priyanka's global single debut. But to see these results so quickly is beyond gratifying," Sanyal said, before saying that the single debut would be followed by many promotional campaigns targeting different multimedia [23] facets.