How to become a mobile hairdresser , livre ebook

How2become - Katie Morris

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63 pages

English

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Back in the days of Vidal Sassoon, hairdressing was understood to be a precision skill, practiced by many, mastered by few. Today, hairdressing is a vibrant and thriving industry, with the rise of the celebrity hairdresser bringing back into the limelight one of the most important elements of style. This comprehensive guide will teach you exactly how to set up your own mobile hairdressing guide from start-up through to gathering more clients. The essential guide for anyone serious about becoming a mobile hairdresser.

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Publié par	How2become
Date de parution	27 avril 2012
Nombre de lectures	3
EAN13	9781909229112
Langue	English
Poids de l'ouvrage	1 Mo

Informations légales : prix de location à la page 0,0500€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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A Mobile hairdresser
By Katie Morris

Orders: Please contact How2become Ltd, Suite 2, 50 Churchill Square Business Centre, Kings Hill, Kent ME19 4YU. You can also order via the e mail address info@how2become.co.uk and at Gardners.com.
First published 2012
Copyright © 2012 Nick Redding. All rights reserved.
All rights reserved. Apart from any permitted use under UK copyright law, no part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information, storage or retrieval system, without permission in writing from the publisher or under licence from the Copyright Licensing Agency Limited. Further details of such licenses (for reprographic reproduction) may be obtained from the Copyright Licensing Agency Ltd, Saffron House, 6-10 Kirby Street, London EC1N 8TS.
Typeset for How2become Ltd by Molly Hill, Canada. Printed in Great Britain for How2become Ltd by Bell & Bain Ltd, 303 Burnfield Road, Thornliebank, Glasgow G46 7UQ.

Mobile Hairdressing Guide
The information contained in this document is for information only and instruction only. The owner/publisher cannot accept any responsibility for the level of success achieved or gained by individuals or parties acting upon information contained in this document. It is down to the individual/s efforts and application.
The owner/publisher and copyright holder accept no responsibility whatsoever from any claim/s originating from use or misuse of the information, application, execution or products and procedures described within on any part or part of the buyer.

Introduction
Back in the days of Vidal Sassoon, hairdressing was understood to be a precision skill, practiced by many, mastered by few. In later years, thanks in part to relatively low wages, hairdressing developed a reputation as a ‘second class’ career – when nothing could have been further from the truth.
Today, hairdressing is a vibrant and thriving industry, with the rise of the celebrity hairdresser bringing back into the limelight one of the most important elements of style.
How important is a good hairstyle? Watch any makeover programme on TV: It doesn’t matter how much surgery, dental treatment, make-up or expensive clothes a person is given. It is only when the stylist gets his hands on their hair that the true transformation takes place. The vast majority of us notice other people’s hair before we notice anything else!
A career as a hairdresser today can take you down many roads, from working in a salon to TV celebrity, from freelancing to stage and film. Many hairdressers spend their whole careers servicing the needs of a small section of the community - working in a barbers, for example, or visiting old folks’ homes. Others build up a dedicated following of clients who wouldn’t trust another living soul with their precious hair. A few rise all the way to the top, winning competitions, styling the stars, developing brands along the way.
None of these careers is any more or less important or impressive than the other – each have their place in the hairdressing world, and the industry is better for the variety they bring.
This book is aimed at anyone interested in branching out into the world of mobile hairdressing. Mobile hairdressing is defined here as a professional, qualified hairdresser visiting clients in their homes or places of work to offer hairdressing services. Far from a soft-option, mobile hairdressing is both tough and rewarding – a viable alternative to opening a salon in times of high rental values on commercial premises and ever-increasing costs.

How To Use This Book
Mobile Hairdressing Explained is organised into six chapters covering everything you need to know to become a successful business owner and to take your business forward. The chapters follow a logical pattern and, if you have the time, the best way to read this book is from start to finish. However, I know that some of you will want to skip to the bit that is most relevant, or seems the most interesting, and dip in and out in whatever order suits. This is fine, and in the next section I have provided a brief summary of each chapter. This will also provide a handy reference point later should you wish to revisit a particular area or topic.
If you are currently working as a mobile hairdresser but are struggling with losing clients, you may want to take a look at Chapter Four: Your Most Important Asset: Clients, and then move on to Chapter Six: Growing Your Business. If you are getting bogged down with paperwork, skip to Chapter Five for advice on everything financial.
You may, however, be simply weighing up your options and considering mobile hairdressing alongside other career choices. This is a great resource for helping you make that important decision and I would recommend you start with Chapter One: Reasons for Starting Your Own Business, and then skip to the last chapter to see where your career could take you.

Chapter Summaries
Chapter One: Reasons for Starting Your Own Business
Assess your own motivations and capabilities and discover whether self-employment is for you. Explore the upside and the downside to running your own business before taking the plunge.
Chapter Two: Getting Started
Understand the tax and legal implications of being self-employed and learn all about planning. Who is your competition? What will your business be called? Answer all these questions and produce a business plan you can use to guide you – or to gain valuable investment.
Chapter Three: Building Your Business
Use every tool available to you to build up your business base. Advertising, referrals, leaflets, discounts, posters and special offers – learn how to use these to pull in clients from many sources. Consider building a website and keep an eye on which form of advertising works best.
Chapter Four: Your Most Important Asset: Clients
Always keep an eye on keeping your clients happy. Explore the reasons why hairdressers lose clients and learn how to avoid common pitfalls. Become a expert in customer care with questionnaires, newsletters and follow-up services. Be prepared for difficult situations and learn how to deal with them calmly and confidently.
Chapter Five: Financial Matters
Explore all things financial – without fear! Learn how to keep records, manage your banking and produce accounts. With sample forms and spreadsheets to get your business up and running in no time.
Chapter Six: Growing Your Business
Don’t get stale! Prepare now for keeping on top of your business growth with ideas for increasing your revenue without increasing your effort. Learn how to recognise, and capitalise on, your ‘A’ clients. And keep your skills current and on trend with training and investing in yourself.

Chapter One: Reasons For Starting Your Own Business
Working for yourself. What an amazing dream. But it doesn’t have to remain a dream: millions of people run their own businesses, people just like you. This may surprise you but hairdressers are especially suited to working for themselves. Your typical hairdresser is confident and outgoing; essential qualities for building up a client base or going to ask your bank manager for a loan, and hairdressers are great at multi-tasking; a bonus when you have to be receptionist, accountant, promoter and sales person all rolled into one!
Hairdressers have fantastic time-management skills (that’s what it’s called when you get through a day with a double column and nobody turns up on time), are hardworking, determined, and creative. All these qualities are the bedrock of entrepreneurs and all you need is the knowledge of how to put them into practise.
So why work for yourself? Isn’t it easier just to go to work and come home without any worry or responsibility? To have the security of regular wages, holiday pay and sick pay?
OF COURSE IT IS! But just because it’s easier, doesn’t mean it’s better. What about freedom, to choose the hours you work and the type of clients you see? What about the potential to have no limits on your earnings and to keep all the profits for yourself?
And what about the satisfaction of knowing that YOU did it? You built your business up from nothing and look at you now!
Consider this: Being self employed isn’t for everyone and there is nothing wrong with valuing the regular and the secure. Some types of job simply don’t lend themselves to working alone – it would be difficult for a policeman or a nurse to be self-employed. But if the idea of setting up your own business lights a fire inside you then you owe it to yourself to give it a go.
Financial Independence
One of the biggest lures for the self-employed is the idea of financial independence. What does this actually mean? There are many degrees of financial independence from having enough money in the bank to never have to work again (from a lottery win, perhaps), to being free of debt and having a regular income.
My personal definition is having enough savings to cover your outgoings for at least six months should you become ill, and having the means to earn in excess of your needs without having to strain yourself by working ridiculously long hours. And to be able to afford and enjoy all those little necessities like long holidays, good living and whatever else floats your boat.
In the planning section of this book you will have the opportunity to set your personal survival budget. This is the minimum amount you need to earn to survive, while still paying your rent or mortgage, and managing to eat. But financial independence should be about more than merely meeting these needs. It is knowing that your financial future is not dependant on another per