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277 pages

English

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Tory Burch sees the world in color, inspired by people, places, and ideasall of which influence her brand, synonymous with print and color. In her first book, she explores what living in color means to her.The book is organized by color, each one brought to life through images of her own collections and travels; how she entertains; style icons; the works of artists, authors, and interior designers she admires; and the advice of business leadersmany of whom are interviewed within. The book also offers a glimpse into the more personal moments in Tory's life, such as family trips with her boys or the indelible ways in which her parents, Buddy and Reva Robinson, influenced her collection, company, and philosophy. The foreword is written by Anna Wintour, artistic director of Conde Nast and editor-in-chief ofVogue, and the cover features Damien HirstsBeautiful Primal Urges Rug, Damien Hirst and Science Ltd., all rights reserved / DACS, London / ARS, NY 2014. Courtesy of Other Criteria.100% of the gross proceeds received by Tory Burch LLC from the sale of this book will benefit the Tory Burch Foundation.

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Publié par	ABRAMS BOOKS
Date de parution	14 octobre 2014
Nombre de lectures	0
EAN13	9781613127926
Langue	English
Poids de l'ouvrage	13 Mo

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Damien Hirst, Beautiful Primal Urges Rug, 2014
TORY BURCH IN COLOR
FOREWORD BY ANNA WINTOUR
EDITED BY NANDINI D SOUZA WOLFE
Abrams, New York
For my children, my brothers and my parents, Buddy and Reva
CONTENTS
FOREWORD BY ANNA WINTOUR
INTRODUCTION

ORANGE

BLUE

GREEN

PURPLE

PINK

RED

YELLOW

WHITE

BLACK

NATURAL

GOLD
ACKNOWLEDGMENTS
CREDITS
My twins, Nicholas and Henry, in an outtake from a Vogue shoot with Fran ois Halard, 2004.
FOREWORD
BY ANNA WINTOUR
Tory first entered Vogue s orbit 15 years ago, a very stylish young Manhattan mother about town with a strong, personal take on all-American style.
We very soon discovered, however, that she is far more than a beautiful, culturally aware New Yorker-she s also an influential tastemaker, and a brilliant businesswoman who has since applied her taste and serious work ethic to building and sustaining a billion-dollar brand.
Tory has always been family-oriented. Early on, we celebrated the dynamic interiors that she d put together in Southampton and on Fifth Avenue-homes that were brilliantly colored, formal yet quirky and filled with treasures-and I remember being struck by how essentially child-friendly they were. I ve always loved the image of Tory s youngest son, Sawyer, on his tricycle in the family s cavernous marble entrance hall in their apartment at the Pierre Hotel, and the one of her twin boys, Nick and Henry, playing with their bows and arrows on the silk velvet sofa in their living room.
At the start, very few people knew that as Tory was juggling the demands of motherhood-with an extended family of six children!-she was also hatching a very focused plan to launch her eponymous fashion line.
From the very beginning, Tory had a powerful vision for her brand, with a signature as emphatic and appealing as that of a modern-day Lilly Pulitzer. Rooted in the hip, Sixties style of her beloved parents, her vibrant aesthetic soon crossed effortlessly from fashion and accessories into different fields, including home and fragrance. It was an immediate success-Tory sold 300,000 pairs of those buckled ballet slippers (named for her mother, Reva, naturally) in the first year alone.
And why not? Who wouldn t want to be Tory Burch? She s admirable in so many ways. She is charming and she s humble, she s a fantastic mother and a devoted friend, and she s proved herself to be, quite simply, a truly sensational businesswoman.
Tory has an innate sense of decorum, but that doesn t mean she isn t the life of the party. This is a woman whose cool exterior hides a wicked sense of humor and a great sense of fun. And don t let her polite manner fool you-when Tory sets out to do something, she is not only fiercely determined and completely hands-on, she thoroughly engages with every detail. And while she may be low-key about her philanthropy, its reach is incredibly impactful. Through the Tory Burch Foundation, she empowers American women with small loans, mentorship and entrepreneurial education.
There s no doubt that Tory is a true role model for our time. But perhaps what I admire most about her is the way she keeps a sense of balance. She enjoys being a mother, she enjoys her success and all that comes with it, but above all, she keeps life in perspective. And that s a talent that any of us can appreciate.
INTRODUCTION
I SEE THE WORLD IN COLOR. It s the first thing I notice. I am drawn to the way colors interact with and complement one another The subtle variations within the same shade: navy, cornflower and periwinkle or orange, mandarin and coral. Living in full color is my guiding principle-from the way I raise my children to the way I approach my work.
Huck Finn meets Andy Warhol is how my brother Jamie describes our Kodachrome childhood. My parents, Buddy and Reva Robinson, raised my brothers Robert, Jamie, Leonard and me on a farm in Valley Forge, at the end of the Main Line in Pennsylvania. They taught us to embrace differences in people and ideas and to surround ourselves with beauty and imagination. Even our family dinners every night were as special as they were with guests-table linens, tureens and flowers. On any given day, there was always a wide spectrum of people at our home: sculptors, interior designers, artists, poets, actors, musicians, first (and second) cousins and a slew of school friends. My parents were adventurers who took six-week journeys to Greece, Italy, Morocco and India. On these trips they collected lifelong friends and beautiful things. Their enthusiasm and wanderlust rubbed off on all of us.

I love the in-between moments, when you think no one is looking. Photos by Martien Mulder, 2011.
When I was an art history major at the University of Pennsylvania, my sense of color was refined by studying Henri Matisse, Gustav Klimt, Ellsworth Kelly and Josef Albers. When I started working in fashion, I learned from an incredible group of designers and business leaders: Zoran, Ralph Lauren, Vera Wang, Narciso Rodriguez and, of course, the team at Tory Burch-each colorful in his or her unique way.
This book is a kaleidoscope of those influences and experiences, told through images and stories of the people, places, things and ideas that inspire me. While 256 pages (an auspicious number that our company feng shui master, Mr. Yung Siu, suggested) isn t enough to cover all the shades and combinations I love, the following 11 colors represent the ones that mean the most to me.
All the best,
Marrakech, 2013
A
A free bird leaps on the back of the wind and floats downstream till the current ends and dips his wing in the orange sun rays and dares to claim the sky.
-MAYA ANGELOU
O range has been my favorite color for as long as I can remember. When I was five, I wanted to paint my bedroom mandarin or coral, but my mother thought it was a little too much. We went with Kelly green. Decades later, my wish came true when we opened our first boutique, on Elizabeth Street, and the doors were bright orange lacquer. I love orange; it s happy and chic. It comes in so many shades, from poppy to melon, and they all cast a warm glow. It is an unexpected choice in fashion and at home, which is why I like it. Orange reminds me of David Hicks s graphic interiors and the cover of my favorite album, Harvest , by Neil Young. Even though at any given moment my desk is covered with newspapers, sketches, pictures and notes, the glass jar of bright California apricots is hard to miss.

A David Hicks-designed bedroom (previous) which inspired the interior of the Elizabeth Street Boutique-our first. Photographed by Fran ois Halard for Vogue , 2004.
A
AN IDEA, A COMPANY, A TEAM
We opened our doors at 257 Elizabeth Street in New York City on February 8, 2004. These would be metaphoric doors, of course-the actual orange lacquer ones didn t arrive in time for the opening. On that day, as I was still unpacking boxes-minutes before the first guests arrived-I remember feeling nervous but exhilarated. The idea, in hindsight, sounds almost too simple: design a well-priced collection that my friends and I would want to wear and sell them in a store that feels like a living room.
Just a few years earlier, in 2001, I had been at a crossroads-one of those intersections of the personal and the professional that we all face from time to time. Sawyer, my youngest son, was a baby, and my twins, Nicholas and Henry, were three. I had decided to take time off after working for 15 years in PR and marketing at Ralph Lauren, Vera Wang and Loewe. While raising the boys, I started thinking about going back to work, but this time, it would be my own business.
Then September 11th happened. The idea of launching a fashion brand felt frivolous. In the months following the tragedy, I found myself watching a lot of CNN, and a commercial about starting a small business kept popping up. Its message, to be brave and follow your dreams, was exactly what I needed to get started.
My initial plan was to revive Jax, an American sportswear brand from the 1960s. My mother wore a lot of Jax, and the clean, sporty lines still felt incredibly modern. I cold-called the owner, Sally Hanson. She passed on the idea, so I started from scratch.
For inspiration, I didn t have to look further than my parents, Buddy and Reva Robinson. Photos of them traveling and entertaining in the 1960s and 70s fueled my imagination. I started to think about what lifestyle meant. This would not be just one category, but a full collection with a boutique and an e-commerce site. With a concept and a business plan, it was time to raise capital. Chris Burch, my ex-husband, and I each invested, and then raised additional funds from over 100 investors.
I began developing the collection with Fiona Kotur Marin, a friend from my days at Ralph Lauren. For two years we worked at my kitchen table with a small group of designers we had put together-Cecile Renna, Suki Wong and Somphone Sikhounmuong, who are still with me today. The team and I did our research. We visited vintage stores and museums and studied old issues of Vogue and Harper s Bazaar and auction catalogues. Fiona and I brainstormed about things that were hard to find-graphic prints, a colorful tunic, a great tote.
Fiona, who was living in Hong Kong, also introduced us to different manufacturers and to Mona Wu, who would soon become our head of sourcing. If I wasn t in China meeting with factory owners and persuading them to take a chance on us, I was on the phone with Hong Kong.
Advice and insight were critical. People were generous with their time. I asked questions and listened to those who knew more than I did. Tory by TRB was our original brand name. One night at dinner, Kenneth Jay Lane asked me, Why are you Tory by TRB? It s confusing. Use your own name-you are Tory Burch and should be known as that.
I asked my friend Daniel Romualdez, an architect and interior designer, to help design our first