Drybar Guide to Good Hair for All , livre ebook

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256 pages

English

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New York Times Bestseller Picture this. Your hair is a mess and you feel like a nut. You open your Drybar book and you feel better already! The Drybar Guide to Good Hair for All is the ultimate handbook for at-home hairstyling. Author Alli Webb, a long-time stylist and life-long curly hair girl, founded Drybar in 2010 as an affordable luxuryoffering women a great blowout in a beautiful and fun atmosphere. Today, there are more than 60 Drybars across the country, with more opening every day. Drybar's book makes it easy for women to get the Drybar look at home. Webb shares her tried and true tricks and tips in three in-depth sections featuring more than 100 style-inspiration photograph and step-by-step tutorials. Bright, upbeat, and loaded with style and substance, this book will give readers everywhere a good hair day at home!

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Publié par	ABRAMS BOOKS
Date de parution	18 octobre 2016
Nombre de lectures	0
EAN13	9781613129883
Langue	English
Poids de l'ouvrage	25 Mo

Informations légales : prix de location à la page 0,0862€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

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EDITOR: Rebecca Kaplan
DESIGNER: Jenny Kraemer
ART DIRECTOR: Andrea Rell
PRODUCTION MANAGER: Denise LaCongo
Library of Congress Control Number: 2015956325
ISBN: 978-1-4197-2106-9 eISBN: 978-1-61312-988-3
Text copyright 2016 Alli Webb/Drybar Holdings LLC
All photos Max Wagner unless otherwise noted: Cameron Webb: front cover, Step-by-Step photography, this page , this page , this page Clark Dugger: this page , this page Charley Star: this page , this page , this page Kimberly Genevieve: this page Jamie Chung: this page Jeff Sarpa: All Drybar Product Images
Published in 2016 by Abrams Image, an imprint of ABRAMS. All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, mechanical, electronic, photocopying, recording, or otherwise, without written permission from the publisher.
Abrams Image books are available at special discounts when purchased in quantity for premiums and promotions as well as fundraising or educational use. Special editions can also be created to specification. For details, contact specialsales@abramsbooks.com or the address below.

ABRAMS The Art of Books 115 West 18th Street, New York, NY 10011 abramsbooks.com

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My mom ...
absolutely adored reading and spent a lifetime trying to get me to fall in love with books. However, hair was always my passion, and while my mom didn t love it the way I did, she happily blew out my curly hair all the time. As a young girl, I was so lucky to have such a supportive mother who always encouraged me to follow my dreams.
I ll never forget how excited she was when she learned her very own daughter was writing a book. While I can t share this book with her, I can dedicate it to her. So here goes:
Mom, wherever you are, I thank you and I love you. I would not be the woman I am today without your unwavering love and patience. This book is my gift to you.

Rozi Landau 10/16/1950-1/29/2016. Alli Rozi 1984 Hollywood, FL

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CONTENTS
INTRODUCTION A Girl and Her Blow-Dryer: The Alli Webb Story
What is Drybar?
Aperitif: Make Every Day a Good (Hair) Day
SECTION 1 Prep School: Everything You Need to Know about Your Hair (IMHO)
SECTION 2 Bag of Tricks: The Tools You ll Need for Making Your Own Drybar Magic
SECTION 3 Hey, Good Lookin : Drybar s Signature Styles
The Straight Up Straight with a Little Bit of Body
The Manhattan Sleek and Smooth
The Cosmo Lots of Loose Curls
The Mai Tai Messy, Beachy Hair
The Cosmo-Tai A Little Cosmo, a Little Mai Tai
The Dirty Martini Tousled and Textured
The Southern Comfort Big Hair, Lots of Volume
SECTION 4 Beyond the Blowout: Other Styles to Know and Love
The Perfect Pony To the Gym and Back
The Fun Bun Not Just for Bad Hair Days
The Barmaid Braid AKA What Bangs?
SECTION 5 After Party: Making Your Look Last
The Dry Tai AKA The Mai Tai in a Minute
The Straighter Up Second-Day Hair, Served Neat
SECTION 6 Q A Session (Questions Alli)
10 Core Values
Thank You
Acknowledgments

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INTRODUCTION
A GIRL AND HER BLOW-DRYER: THE ALLI WEBB STORY

Alli, 1988 Boca Raton, FL
Yep, that s me. Back then, I was Alli, the girl with the crazy, impossible, unruly, super-duper, totally uncool curly hair.
At least, that s how I felt.
I know, I know. It might not look that bananas to you. It just looks like hair. But trust me, waking up with a wild nest on top of your head in a world where supermodels like Christie Brinkley and Cindy Crawford were the hair idols of the day was enough to make anyone want to stay in bed. Some nights, I would struggle for hours before bed. If I blew out my hair, then slept on it, it would surely have to be less frizzy when I woke up, right? Wrong. Most mornings before school, I would lock myself in the bathroom with brush and blow-dryer until my brother banged on the door, yelling for me to get out. Some days, my hair semi-cooperated before I left the house. Other days, I threw it in a bun. Most days-even when I had a really cute outfit on!-I felt as if my pursuit of having even one good hair day was a complete and utter lost cause.
How did those shampoo-commercial girls get that freaking hair? It was a conundrum to me. Seriously. Bouncy hair became one of life s great mysteries-something only the secret society of professional hairdressers knew about. I tried every product I could get my hands on and experimented with every brush under the sun. I washed my hair in the morning and pulled it into taut braids to get it to de-frizz. I deep-conditioned it at night and slept on it in hopes this would help calm it down. I listened to old wives tales, clipped tips out of magazines, and even ironed my hair with an actual iron, the kind used for clothes.
As I got older, I started going to the beauty parlor with my mom (who passed down her obsession with beauty and being perfectly put together at all times) when she got her hair, nails, and toes done. A giant lightbulb, or, in my case, a bright yellow blow-dryer, went on: If I was going to figure out how to do my own hair, I was going to need to get a job at a salon. I started as a receptionist at the salon at the mall a few weeks later-shout-out to Town Center for all my fellow Boca Raton ladies. My hair never looked better. One of the perks (the ultimate perk!) was that the stylists there would blow out my hair all the time. Hello! Best. Job. Ever. Every shift, I answered the phones, booked appointments, swept the floors, and asked (OK, stalked) the stylists for their secrets on what to do with my mop. I studied, I practiced, and I tried every technique they showed me. After living with wild and unruly hair all my life, I finally started to feel as though I was on the brink of cracking the pretty-hair code.
From that moment on, I knew I wanted to pursue my dream of becoming a hairstylist. It took me a few years, but after a slew of other jobs (and a lot of encouragement from my brother, and now business partner, Michael Landau), I eventually followed my heart and enrolled in beauty school in Boca. There I had the great honor of assisting John Peters, who taught me not only so much about hair but also how to really connect with clients and how to run a successful salon. With a solid foundation and my cosmetology certification in hand, I headed for New York City. I landed a job at John Sahag s salon-the only salon where I wanted to work because the man himself was beyond famous for his dry styling. There I began assisting some of the most respected hairstylists in the industry. I soaked up every tip and technique I could and even started coming up with some of my own. It seemed as if everyone had a new tool, a new style, and a new way to get the job done (after twenty years of styling hair, I m still picking up new tricks from the stylists at Drybar). I wanted to break the art of a good blowout down to a science so I could get-and give-the perfect blowout every time.
Somewhere along the way, I met Cameron Webb. (OK, of course I remember the exact moment, in the exact place, at the exact time-we totally locked eyes from across the room at a bar named Hell in the Meatpacking District thirteen years ago. I ll tell you the story sometime.) We fell in love, got married, and moved to Southern California, where we had our two boys, Grant Charles and Kit Hucklebee. For the next five years, I was seriously in the mom zone. And while I didn t stop doing hair altogether, I did it on my own terms in a way that worked for me and my family.
One sunny Southern California day, I decided to post a note on a popular mommy blog for my mobile blow-dry business, Straight-at-Home. Soon I was driving all over LA to all the mommies I knew, blowing out their hair while their babies napped. It was perfect, but I quickly found myself with a good problem: I had way more clients than I had time. It turned out that women had only two not-so-great choices out there when it came to getting a blowout: a traditional full-service salon, where blowouts are super expensive and most stylists really prefer doing cut and color, or the discount chain, where women suffer through a speedy, no-frills experience. There really wasn t a good option for women like me, who longed for a great blowout in a fun and beautiful setting. It didn t take me long to see that women would get a lot more blowouts if it was fun and easy, and if the price was right. I also realized that if I didn t have to waste so many hours schlepping around in the car, I would have more time for clients. That s when I knew I needed to bring my mobile business to life in a brick-and-mortar way.
Naturally, I went to my husband, Cameron, and my brother, Michael, first. Cam loved the idea right off the bat! He would always say, You get your nails done once a week, and I never really notice, but whenever you get a blowout, it s the first thing I see! Michael took a bit more convincing, not only because he s bald, but also because he s married to Sarah, a gorgeous woman whose perfect, naturally straight locks never really need a blowout (though she would eventually become Drybar s director of team member experience and in-house DJ). But, you guessed it, everyone got on board, and that is how Drybar was born.

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The first Drybar shop opened in February 2010 in Brentwood, CA.

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WHAT IS DRYBAR?
If you re never been to a Drybar, you re probably scratching your head right now. Some people say it s a blowdry bar. Others say it s a revolution. Call it what you want, but to me it s a happy place, a refuge, a healthy addiction, and a company that brings a smile and confidence to the faces of millions of women of all ages and backgrounds. (A fact that I am enormously humbled by.)

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NYC Flagship, Flatiron, opened September 2011.

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This shot was taken at our very first (and then only) Drybar location in Brentwood, 2010.
Of our 10 Core Values, one of my very favorites is #10, We