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European Culture and the Media , livre ebook

Intellect Books - Peter Golding , Ib Bondebjerg

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317 pages

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Description

We are witnessing a dynamic reshaping of the European 'mediascape'. This has been underway for more than a decade since the fall of the Berlin wall in 1989, the growing impact of globalisation, and the birth of new technologies and new media, or the convergence between old and new media. A new and more intense 'mediatisation' of society and everyday life is emerging. This is happening alongside the rapid reconstruction of the cultural and economic landscape of Europe itself. In this transformation the communicative and ideological dimensions, the digitalisation of technology, and changes in culture - 'the imaginary', the discursive universe of politics and communication, are all crucial areas for research. The cultural industries, (film, television, books, magazines, entertainment and music), but also the world of news, actuality, 'infotainment' and the internet, are key areas for the study of what we may begin to understand as a changing European culture in all its complexity and with all its differences and conflicts. The media and the cultural industries are among the fastest growing sectors in the global economy.

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Political Science

Earth Sciences

Earth science

Geography

General officer

Cultural studies

Physics

European Union

General

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Publié par	Intellect Books
Date de parution	01 juillet 2004
Nombre de lectures	0
EAN13	9781841509051
Langue	English
Poids de l'ouvrage	6 Mo

Informations légales : prix de location à la page 0,1250€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

CHANGING MEDIA, CHANGING EUROPEVOLUME 1 EUROPEAN CULTURE AND THE MEDIA EDITED BY IB BONDEBJERG AND PETER GOLDING

CULTURAL STUDIES intellect

The European Science Foundation (ESF) acts as a catalyst for the development of science by bringing together leading scientists and funding agencies to debate, plan and implement pan-European scientific and science policy initiatives. It is also responsible for the management of COST (European Cooperation in the field of Scientific and Technical Research).

ESF is the European association of 76 major national funding agencies devoted to scientific research in 29 countries. It represents all scientific disciplines: physical and engineering sciences, life, earth and environmental sciences, medical sciences, humanities and social sciences. The Foundation assists its Member Organisations in two main ways. It brings scientists together in its Scientific Forward Looks, Exploratory Workshops, Programmes, Networks, EUROCORES (ESF Collaborative Research Programmes), and European Research Conferences, to work on topics of common concern including Research Infrastructures. It also conducts the joint studies of issues of strategic importance in European science policy and manages, on behalf of its Member Organisations, grant schemes, such as EURYI (European Young Investigator Awards).

It maintains close relations with other scientific institutions within and outside Europe. By its activities, the ESF adds value by cooperation and coordination across national frontiers and endeavours, offers expert scientific advice on strategic issues, and provides the European forum for science.

European Culture and the Media

Changing Media – Changing Europe Series Volume 1

Edited by Ib Bondebjerg and Peter Golding

First Published in the UK in 2004 by

Intellect Books, PO Box 862, Bristol BS99 1DE, UK First Published in the USA in 2004 by Intellect Books, ISBS, 920 NE 58th Ave. Suite 300, Portland, Oregon 97213-3786, USA Copyright ©2004 Intellect Ltd All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission.

A catalogue record for this book is available from the British Library

Electronic ISBN 1-84150-905-1 /ISBN 1-84150-111-5 Cover Design: Gabriel Solomons Copy Editor: Julie Strudwick

Printed in the UK by Antony Rowe Ltd. European Culture and the Media 4

Contents

7Foreword

9Introduction

19Elihu Katz and Mihaela Popescu: Supplementation: On Communicator Control of the Conditions of Reception

42Part A: Media, Globalization and the European Imaginary

43Stig Hjarvard: From Bricks to Bytes: The Mediatization of a Global Toy Industry

65Máire Messenger Davies and Roberta E. Pearson: To Boldly Bestride the World Like a Colossus: Shakespeare, Star Trek and the European TV Market

91Kirsten Drotner: Disney Discourses, or Mundane Globalization

117Daniel Biltereyst: Media Audiences and the Game of Controversy. On Reality TV, Moral Panic and Controversial Media Stories

138Part B: Citizenship and Cultural Identities

139William Uricchio: Cultural Citizenship in the Age of P2P Networks

165Sabina Mihelj: Negotiating European Identity at the Periphery: Media Coverage of Bosnian Refugees and ‘Illegal Migration’

191Kim Christian Schrøder: Mapping European Identities: A Quantitative Approach to the Qualitative Study of National and Supranational Identities

Contents

215

232

233

257

277

303

Peter Ludes: Eurovisions? Monetary Union and Communication Puzzles

Part C: Media Institutions in a Changing Europe

Taisto Hujanen: Public Service Strategy in Digital Television: From Schedule to Content

Gianpietro Mazzoleni: With the Media, Without the Media. Reasons and Implications of the Electoral Success of Silvio Berlusconi in 2001

Karol Jakubowicz: A Square Peg in a Round Hole: The EU’s Policy on Public Service Broadcasting

Index

European Culture and the Media 6

Foreword

This volume contains the first fruits of a major Programme under the title Changing Media - Changing Europe supported by the European Science Foundation (ESF). The ESF is the European association of national organizations responsible for the support of scientific research. Established in 1974, the Foundation currently has seventy-six Member Organisations (research councils, academies and other national scientific institutions) from twenty-nine countries. This programme is the first to be sponsored by both the Social Sciences and the Humanities Standing Committees of the ESF, and this unique cross-disciplinary organization reflects the very broad and central concerns which have shaped the Programme’s work. As co-chairpersons of the Programme it has been our great delight to bring together many of the very best scholars from across the continent, but also across the disciplinary divides which so often fragment our work, to enable stimulating, innovative, and profoundly important debates addressed to understanding some of the most fundamental and critical aspects of contemporary social and cultural life.

The study of the media in Europe forces us to try to understand the major institutions which foster understanding and participation in modern societies. At the same time we have to recognize that these societies themselves are undergoing vital changes, as political associations and alliances, demographic structures, the worlds of work, leisure, domestic life, mobility, education, politics and communications themselves are all undergoing important transformations. Part of that understanding, of course, requires us not to be too readily seduced by the magnitude and brilliance of technological changes into assuming that social changes must comprehensively follow. A study of the changing media in Europe, therefore, is indeed a study of changing Europe. Research on media is closely linked to questions of economic and technological growth and expansion, but also to questions of public policy and the state, and more broadly to social, economic and cultural issues.

To investigate these very large debates the Programme is organised around four key questions. The first deals with the tension between citizenship and consumerism, that is the relation between media, the public sphere and the market; the challenges facing the media, cultural policy and the public service media in Europe. The second area of work focuses on the dichotomy and relation between culture and commerce, and the conflict in media policy caught between cultural aspirations and commercial imperatives. The third question deals with the problems of convergence and fragmentation in relation to the development of media technology on a global and European level. This leads to questions about the concepts of the information society, the network society etc., and to a focus on new

Foreword

media such as the internet and multimedia, and the impact of these new media on society, culture, and our work, education and everyday life. The fourth field of inquiry is concerned with media and cultural identities and the relationship between processes of homogenization and diversity. This explores the role of media in everyday life, questions of gender, ethnicity, lifestyle, social differences, and cultural identities in relation to both media audiences and media content.

In each of the books arising from this exciting Programme we expect readers to learn something new, but above all to be provoked into fresh thinking, understanding and inquiry, about how the media and Europe are both changing in novel, profound, and far reaching ways that bring us to the heart of research and discussion about society and culture in the twenty-first century.

Ib Bondebjerg

Peter Golding

European Culture and the Media 8

Ib Bondebjergis Professor at the Department of Film and Media Studies, University of Copenhagen. He is co-director of the ESF-project Changing Media-Changing Europe (2000-2004), and presently also director of the Centre for Media and Democracy in the Network Society, University of Copenhagen (2002-2005). He has published widely on both television, film and other media. Books in English: Television in Scandinavia. History, Politics Aesthetics (1996, co-ed.); Intertextuality & Visual Media (1999, co-ed.); Moving Images, Culture and the Mind (2000, ed.) and The Danish Directors. Dialogues on a Contemporary National Cinema (2001, co-ed.).

Peter Goldingis Professor of Sociology and Head of the Department of Social Sciences at Loughborough University, UK. He is an editor of the European Journal of Communication, chair of the European Sociological Association media research network, and co-director of the ESF programme from which this volume derives. He is currently

directing research on new approaches to media content analysis

and media representations of power.

Ib Bondebjerg and Peter Golding Introduction

Changing Media - Changing Europe: Interdisciplinary and Dynamic Research Agenda In February 2003 The European Commission launched a new web portalYour Voice in Europe(http://europa.eu.int/yourvoice), to make it easier for European citizens to make their voice heard in EU-policy making. Internal Market Commissioner Frits Bolkestein commented on the launch of this new site with the words: ‘We need to listen closely to the business and citizens who are affected by our policies. By keeping our ear to the ground, we help ensure that our new policy initiatives have a solid basis’. The portal was a continuation of an EU-initiative started in October 2001 as part of the Commission’s Interactive Policy Making Initiative (IP/01/519), and in the press release announcing this earlier version of the site the Commission boasts of three million users. This European media initiative is one of many examples of the role of modern technology and media in the shaping of a, new Europe. It is indeed an example of new developments in the political dimension of a changing Europe, where the changes from traditional mass media to new interactive media create new possibilities in trying to solve old problems. It is an example illustrating some of the themes and problems in focus in this book,

Introduction