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Taking Science to the People , livre ebook

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119 pages

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The American public, government, and the news media continually grapple with myriad policy issues related to science and technology. Those issues include global warming, energy, stem-cell research, health care, childhood autism, food safety, and genetics, to name but a few. When the public is informed on such topics, chances improve for reasoned policy decisions. Journalists have typically bridged the gap between scientists and the public, but the times now call for more engagement from the experts. The authors in this collection write convincingly about why scientists and engineers should shake off their ivory-tower reticence and take science to the people.

Taking Science to the People calls on scientists and engineers to polish their writing and speaking skills in order to communicate more clearly about their work to the public, policy makers, and reporters who cover science. The authors represent a range of experience and authority, including distinguished scientists who write well about science, federal officials who communicate to Congress about science, and science journalists who weigh in with their own expertise. In this long-overdue volume, scientists, engineers, and journalists will find both a convincing rationale for communicating well about science and many practical methods for doing so.

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Publié par	Nebraska Paperback
Date de parution	01 novembre 2010
Nombre de lectures	0
EAN13	9780803234505
Langue	English
Poids de l'ouvrage	1 Mo

Informations légales : prix de location à la page 0,0700€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.

Extrait

Taking Science to the People

Taking Science tothePeople

A Communication Primer for Scientists and Engineers Edited by Carolyn JohnsenUniversity of Nebraska Press Lincoln and London

Chapter 2 was originally published in “Viewpoint,” BioScience56, no. 8 (August 2006): 640–41. © 2006 by the American Institute of Biological Sciences (aibs). Reprinted with permission ofaibs, via Copyright Clearance Center.

Library of Congress CataloginginPublication Data Taking science to the people: a communication primer for scientists and engineers / edited by Carolyn Johnsen. p. cm. Includes bibliographical references. isbn9780803220522 (pbk.: alk. paper) 1. Communication in science. I. Johnsen, Carolyn,1944– q223.t35 2010 501'.4 — dc22 2010009017

Set in Quadraat and Meta. Designed by Nathan Putens.

Contents

Acknowledgments

IntroductionixCarolyn Johnsen

vii

1“The Difﬁculty of Nubbing Together a Regurgitative Purwell and a Superaminative Wennel Sprocket”1Leslie Fink

2Who Is Science Writing For? Margaret Wertheim

3Taking Your Science to the Capital Gene Whitney

4Building a Better Science Communicator Stacey Pasco

5Reﬂections of an Engineer/Science Writer Abby Vogel

6Translating Science: From Academia to Mass Media to the Public Kristine Kelly

7Building New Media’s Science Information on the Pillars of Journalism Warren Leary

8Preparing Scientists to Deal with Reporters Boyce Rensberger

9Picture Power75David Ehrenstein

10Communicating Real Science through Hollywood Science81Sidney Perkowitz and Eddy Von Mueller

Afterword: The Challenge and the Need to Talk and Write about Science91John Janovy Jr.

Acknowledgments

Many thanks to the authors for their thoughtful contributions to this book; tounlVice Chancellor for Research Prem Paul for suggesting this project; and to Dr. Paul and my dean, Dr. Will Norton Jr., for supporting the project ﬁnancially. Thanks also to Diandra LesliePelecky, formerly on the faculty of the unlDepartment of Physics, for taking the lead in organizing the 2007 conference and for her untiring commitment to com municating science to the public. Thanks to John Janovy Jr., a distinguishedunlprofessor of biology, for responding to the essays in the book's afterword. And thanks to the editors at the University of Nebraska Press for their advice and patience in seeing this book through to print.

vii

Carolyn Johnsenis on the faculty of the University of Nebraska–Lincoln College of Journalism and Mass Communications, where she teaches science writing and reporting classes. For ten years, she reported on the environment and agriculture for the Nebraska Public Radio Network. Her stories were also broadcast on National Public Radio, thebbc, and Monitor Radio. Her work has received national and regional honors, including awards for writing and for environmental, investigative, feature, and documentary reporting. She is the author ofRaising a Stink: The Struggle over Factory Hog Farms in Nebraska(University of Nebraska Press 2003). Johnsen has also been a Fulbright teacher in England. She has a bachelor’s degree in education and a master’s in English —both fromunl. She joined theunljournalism faculty in 2004.

Introduction

Carolyn Johnsen

In July 2008 Rush Limbaugh, the conservative talkshow host, called the lead scientist atnasa’s Goddard Space Institute “an idiot.” The epithet ﬁt comfortably in the context of Limbaugh’s daily rants against liberals, environmentalists, Barack Obama, and what Limbaugh has called the global warming “hoax.” More than six hundred radio stations nationwide broadcast Limbaugh’s show for three hours every day. So Limbaugh’s opinion of James Hansen and his efforts to inform the public on the science of global warming reached hundreds of thousands of listeners. It would be repeated in coffee shops, subway stations, and ofﬁces nationwide. On the other hand, Hansen’s quiet defense of his science was carried, if at all, in tensecond sound bites on radio andtv

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