In a room high above New York City on a beautiful spring day, a group of 21 booksellers gathered together

ƒƒƒƒƒƒƒƒƒƒƒƒƒƒƒƒƒƒƒƒƒƒƒƒƒƒƒƒ Things I Wish Publishers Knew About Book Selling In a room high above New York City on a beautiful spring day, a group of 21 booksellers gathered together to share experiences with each other, and to use these commonalities to make the book business better. Publishers, we hope you can take away from this list ways you can make the fruits of your labor fly off our bookshelves and into a reader’s hands. Book Design Do’s and Don’t’s DO: Consider repackaging backlist in a similar style when an author has a new release. Put the name of a better selling book by the author on the jacket of a new release. Keep titles & author’s name on jacket covers clear and prominent. Same on the spine. Create jacket art that reflects the message and feel of the story Send the creative designers and art department staff to bookstores to study how books looked shelved. Consider how your book’s color & design will look squeezed in next to other books or in a waterfall display. Print ISBN bar code in a readable size. Place price on french fold and in one place only. Remember that books are often gifts and consumers want to remove the price. Include Readers Guides – those are a keeper! Provide high resolution art of book covers & author photos on your web site (or the wholesalers and BookSense) for use in store newsletters and websites. Also have bios and book descriptions on your web site. DON’TS: ...