Marketing Audit 2009

MARKETING AUDIT QUESTIONNAIRE This questionnaire is confidential and will be handled with the strictest of confidentiality. ABOUT THE BUSINESS Date: What is the business name? What is the business mission or vision? What is the primary nature of the business? What are the core products/services? What is unique about the products/services (unique selling proposition)? What is your position in the market? From which geographical region do your customers live? What are the markets or segments you operate in? This questionnaire is confidential and will be handled with the strictest of confidentiality 2 How long has the business existed, and are you a retailer, distributor, wholesaler or manufacturer? How many locations do you have and where are they? What stage in the product/service lifecycle is the business? Introduction Acceptation Maturity Decline At what operational capacity is the business operating? % What is the highest level the business has operated? % When was this achieved or during which ...